Improve Your Infusionsoft Deliverability

Have you been noticing your open rates drop? There could be an issue with your deliverability rate. Here are a few things that you can try. Configure Your SPF Records This is an authentication protocol which basically gives Infusionsoft permission to send emails from your domain. You can learn more about it here. The Infusionsoft guide (not very good) to ...

Diversify Your Lead Sources

Do you get all of your leads from the one lead source? For example, I know that some businesses rely on attending exhibitions for 90% of their revenue. Others rely exclusively on Facebook advertising, or joint venture partnerships or mainly on cold emailing. If you're in the position where most of your leads originate from one ...

Adwords and Infusionsoft — Saving Keyword Data

In this article, I'm going to show you how to find profitable keywords using Adwords and Infusionsoft. We'll be installing a lead tracking script on your opt in page so that you will know what keywords brought your PPC leads there. Let's say that you're selling Dog Training information products and you're looking to figure out exactly which ...

Speaking with Patrick Mackenzie (Part 1)

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  Rui:                 Hi there, I'm Rui, and I have here Patrick McKenzie with me at MicroConf Prague and we are going to be talking a little bit about Email Marketing. Patrick:           Thanks very much for having me. Rui:                 Thank you for being here. What do you think is the most important thing about email marketing for businesses? What  sort ...

Mailchimp versus Aweber — The Power of AutoResponders

Autoresponders I love using Autoresponders. You can build tens of thousands of relationships and communicate your message over an extended period of time. That's how people get to know you. And when it comes to sell, the ones who have been reading your emails, clicking your ebook, videos, podcasts -- they're the most receptive. It's something that ...