The 80/20 of Business Owners

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Not many entrepreneurs make it to become owners of a business that can support them and their lifestyles. Only a small percentage of entrepreneurs that try and persist will succeed. That's the 80/20 rule at play among start ups (though it's probably be closer to like 95/5 in reality). Of the ones that do make it, ...

Essential Tools To Run a 7+ Figure Amazon Business

Essential Tools These are the tools that I consider crucial in running my Amazon business. 1. AmzTracker AmzTracker has evolved quite quickly to be an all in one tool where you can: Keep track of keyword ranks and sales ranks (works well) There's a review club where you can offer your products in exchange for reviews. This works sometimes but there are ...

Facebook Lead Ads Integrator

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Facebook has recently released a new lead ads feature which is really great. I didn't get very good results initially but after further testing, I have managed to get leads at €0.12 per opt-in. So I am definitely a convert.   Part of the reason they work so well is that they stay within the Facebook Ecosystem (rather ...

Facebook Conversion Tracking with Shopify

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Facebook Advertising is the number one driver of sales for my Shopify store (and a significant driver for Amazon). The great thing about running Facebook Ads to Shopify is that you can see the direct cost/return within the Facebook dashboard. Facebook has made a lot of changes, mostly for the better, so the data might take ...