Have you been noticing your open rates drop? There could be an issue with your deliverability rate.
Here are a few things that you can try.
Configure Your SPF Records
This is an authentication protocol which basically gives Infusionsoft permission to send emails from your domain.
You can learn more about it here.
The Infusionsoft guide (not very good) to setting it up is here.
You’ll need to login to your domain registrar and update your settings accordingly.
I use Namecheap and it’s pretty straight forward with them. You just go to your domain name, hit manage, then go to advanced DNS. Then choose “TXT Record” and type:
v=spf1 mx include:infusionmail.com ~all
They have more details here.
Third Party Email Service Provider
If that doesn’t improve deliverability substantially, you can try Wedeliver.email together with Sparkpost, Mandrill, Amazon’s SES service and more.