Asymmetric Bets

I've been thinking about small things that can have a disproportionately large impact.For example, buying options against potential Black Swans. The cost of an option for an unlikely event occurring is generally small but if it happens, the upside can be huge.Conversely, you can have the opposite happen. Credit Suisse made $17.5m in fees ...

Lessons from Yahoo

0 No tags Permalink 0

Verizon has announced that it sold off Yahoo and AOL to Apollo for about $5 billion.As I consider Yahoo's history, I think about lessons that we can learn from their fall from grace.As Charlie Munger once said, "All I Want To Know Is Where I'm Going To Die So I'll Never Go There."1. ...

Evaluating Side Hustles

Photo by Jonathan Kemper on UnsplashI'm the kind of person that likes to dive head first into ventures, getting bored of things quickly and then moving on to the next thing. These include blogging, affiliate businesses (paid traffic & SEO for SaaS and eCommerce businesses), eCommerce businesses, digital courses, self-publishing books under various pseudonyms, trading ...

SaaS SEO Ranking Strategies in 2021

0 No tags Permalink 0

SaaS can be an extremely competitive field, even more so when search volumes are low. For example, some B2B SaaS keywords only have a few hundred searches a month but they're so valuable that companies are sometimes paying $150+ per click on Google Ads.However, the one consistent thing I've found is that there's almost always ...

SEMRush Plans IPO After 2020 Growth

0 No tags Permalink 0

SEMRush announced on Monday that it plans to IPO under the ticker SEMR and will raise $100 million.According to its S-1 statement, SEMRush has $144.2 million in annual revenue with over 67,000 paying customers.Rand Fishkin said recently that SEMRush has gone from 3rd or 4th place in SEO software to a clear number 1 in ...

Amazon FBA Businesses Will Become More Valuable

0 No tags Permalink 0

Fulfilled by AmazonA Boston-based eCommerce group called Thrasio has just raised $750 million to buy up small FBA businesses, raising its total capital raised to almost $2 billion. Thrasio has been buying $1.5 million in FBA revenue per day, according to Joshua Silberstein, their co-founder, in an interview with the FT. There's a lot of ...

Affiliate Dashboard

An important sales channel: Affiliate MarketingMore and more software companies are recognizing the importance of affiliate marketing and having a strong SaaS affiliate dashboard.The affiliate industry has been growing very rapidly and is estimated to be worth over $8 billion by 2022.The growth has been a mixture of different industries including in eCommerce and software ...

Sellics Benchmarker for Amazon PPC Keywords

0 No tags Permalink 0

Amazon PPC AdsAre you running Amazon Sponsored Ads for your FBA Business?If so, you can now see how you compare with your competition on Amazon PPC with a Free Customized Report from Sellics that's available here now.In the report, you'll see how your ACoS, CPC, CTR, and CVR compares. If you're on top, then you ...

Facebook Ads Conversion and Attribution

Photo by Stephen Dawson on UnsplashAre you relying only on Facebook Ads for your reporting?If so, that can be a big mistake.Here's whyTedious But Essential Attribution UnderstandingAttribution is probably not the most exciting topic. But attribution is key to understanding your marketing and scaling efforts when it comes to paid advertising.Facebook uses a last ...

2020 Lessons Learned and 2021 Annual Planning

0 No tags Permalink 0

Source: Wikipedia2020 has been quite a crazy year for all of us. The Netflix movie, Death to 2020, is an interesting reminder of this.The lack of social interactions, closing of gyms, bars, restaurants, and just staying at home has given me the opportunity to work more on my mental game with meditation, Stoicism as well ...