A List of Experiments to Increase Your eCommerce Conversion Rates

Once you have significant revenues and traffic coming in to your Shopify Store, it’s time to start optimizing for additional improvements.

This is especially true if you have just a few flagship products that make the bulk of your revenues. If you rely on a strategy of having a large number of SKUs instead, then it makes more sense to make adjustments on a store wide level instead of on a product level like returns policy.

To help you get started on coming up with split testing ideas to run:

  • The offer
  • Headline
  • Company’s mission statement
  • Company guarantee
  • Product photo
  • Product description
  • Shipping times
  • Frequently Ask Questions section
  • Product videos
  • Readability
  • Usability
  • Navigation
  • Product selection
  • Pricing
  • Social proof
  • Testimonials and Testimonial videos
  • Call to action
  • Return policy

Keep in mind that you should have the fundamentals in place first before you start looking for tweaks.

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