Once you have significant revenues and traffic coming in to your Shopify Store, it’s time to start optimizing for additional improvements.

This is especially true if you have just a few flagship products that make the bulk of your revenues. If you rely on a strategy of having a large number of SKUs instead, then it makes more sense to make adjustments on a store wide level instead of on a product level like returns policy.

To help you get started on coming up with split testing ideas to run:

• The offer
• Headline
• Company’s mission statement
• Company guarantee
• Product photo
• Product description
• Shipping times
• Frequently Ask Questions section
• Product videos
• Readability
• Usability
• Navigation
• Product selection
• Pricing
• Social proof
• Testimonials and Testimonial videos
• Call to action
• Return policy

Keep in mind that you should have the fundamentals in place first before you start looking for tweaks.