Once you have significant revenues and traffic coming in to your Shopify Store, it’s time to start optimizing for additional improvements.
This is especially true if you have just a few flagship products that make the bulk of your revenues. If you rely on a strategy of having a large number of SKUs instead, then it makes more sense to make adjustments on a store wide level instead of on a product level like returns policy.
To help you get started on coming up with split testing ideas to run:
- The offer
- Headline
- Company’s mission statement
- Company guarantee
- Product photo
- Product description
- Shipping times
- Frequently Ask Questions section
- Product videos
- Readability
- Usability
- Navigation
- Product selection
- Pricing
- Social proof
- Testimonials and Testimonial videos
- Call to action
- Return policy
Keep in mind that you should have the fundamentals in place first before you start looking for tweaks.