Advertising Attribution

advertising attribution

How do you track ROI on your ad spend? The best way is to attribute it to the original source of advertising. You can get pretty granular.

If you use Adwords, here are some variables that you can pass through and track from your ads:

If you use Bing, you can do something similar here:

You should never rely on your Facebook Ads or Google Ads Tracking.

Digital Advertising Attribution Tools


Fathom Analytics is a web analytics solution that provides users with insights about their website visitors. It provides a simple and intuitive user interface that makes it easy to access and interpret valuable data. Fathom Analytics provides real-time insights into website performance, visitor behavior, and engagement metrics. It also allows users to create custom reports and track website performance over time. Additionally, Fathom Analytics helps users to identify and target their most valuable website visitors, as well as provide personalized content experiences. Benefits of Fathom Analytics include increased website conversions, better targeting of valuable visitors, and improved customer relationships.


Supermetrics is a data extraction and reporting platform that helps marketers and businesses to pull data from various sources and create automated, customized reports. Its main benefits are time savings, accuracy, scalability, and the ability to make data-driven decisions. Supermetrics makes it easier to combine and analyze data from multiple sources. It allows users to quickly access and visualize data from different sources and track KPIs, making it easier to make data-driven decisions. Supermetrics also enables marketers to create automated, customized reports that are up to date and organized, which allows them to save time and focus on taking action. Supermetrics also helps to reduce errors in data analysis and increase accuracy. Finally, Supermetrics is highly scalable, making it easy to add more data sources and customize reports for different teams.

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