Marketing Automation Training Material with Infusionsoft

You will learn how to use Infusionsoft and apply some ninja tricks!

Lead Generation

This is where you attract prospects to opt in to your list, usually by offering something (e.g. free guide, workbook, catalog, videos, and so on) in exchange for their contact details.

• Setting Up Your First Campaign article) — Learn how to set up your first Campaign in Infusionsoft to deliver a lead magnet
• Set Up a Double Opt In Sequence (article) — Single vs Double Opt in and how to do it Inside of the Campaign builder as well as outside of Campaign Builder

Lead Nurturing

After you get their contact information, you will want to nurture your prospect.

• Infusionsoft Video Tagging (video) — Learn how to tag your contacts based on video activity
• Set Up PayPal (article) — Learn how to set up PayPal in your Infusionsoft Ecommerce account
• How to Set Up An Affiliate Program in Infusionsoft (article) — Take advantage of the powerful affiliate module inside of Infusionsoft
• Use Infusionsoft to Send Direct Mail (article) — How to Use Direct Mail with Infusionsoft. Also learn about the Psychology of Direct Mail

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