Shopify Email

Shopify EmailShopify has quietly rolled out its own email marketing feature (which can be accessed from within the Shopify platform. This has some concerning ramifications for the future of eCommerce email marketing platforms like Klaviyo and Omnisend.Shopify writes that its email feature "can help to grow your business and build relationships with your customers. ...

Klaviyo vs Conversio

A Transformation, Then Sale of ConversioI was with Conversio from the early days when they were called Receiptful and the CEO was answering the tickets. It's been exciting to watch them grow and go through changes. They got acquired by Campaign Monitor in August 2019. The CEO had sold a previous start up (WooThemes) to ...