If you have a small to medium size business or an Ecommerce store that you are just starting, SendinBlue is a great email marketing solution you must take advantage of. It is budget friendly and consists of 4 different places. The free version is great if you are getting started since it includes unlimited contacts […]
The most important elements of Klaviyo Emails are: Header Body Content with Imagery Call to Action (most important) Social Links or Footer For the header, just having a bit of branding (your logo) is enough. Ideally color should match your branding on the email. Consider your mission and audience. If you’re promoting a relatively simple
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When you open up the Klaviyo Dashboard, it should look something like this: Flow revenues are those attributed to the automated emails whereas the campaign revenues are attributed to one-off campaigns. Klaviyo <-> Shopify One Click Integration The great thing about Klaviyo (more details in this Klaviyo Review) is the one click integration with Shopify.
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The Dinosaur Mailchimp has been around for a loooong time. It’s a great starter solution. A sort of one size fits all, email marketing software that serves many industries and markets including eCommerce. If you’re looking for something fast and easy to set up, then Mailchimp is it. This is a great solution if you’re
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Make sure to checkout Klaviyo eCommerce Segmentation. You can learn more about Klaviyo generally in my review here. If you’re doing a ton of Facebook Ad Spend, then the above image might look familiar to you. It follows a very similar sort of cycle — Top of Funnel, Middle of Funnel and Bottom of Funnel.
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Klaviyo eCommerce I’ve written in this Klaviyo Review before about why I think it’s the best email marketing solution for Shopify store owners (and probably for WooCommerce too). If you’re already using Klaviyo, then this post is for you. Firstly, what is segmentation? Segmentation means using data to sort your addressable audience into groups with
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I first tried out ConvertKit when Nathan Barry started the company not that long ago. At the time, I thought the software itself was okay but competing in a very competitive space. Before getting into this, he was a blogger that I’d been following and he was very transparent about how he was making money,
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Have you been noticing your open rates drop? There could be an issue with your deliverability rate. Here are a few things that you can try. Configure Your SPF Records This is an authentication protocol which basically gives Infusionsoft permission to send emails from your domain. You can learn more about it here. The Infusionsoft
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Do you get all of your leads from the one lead source? For example, I know that some businesses rely on attending exhibitions for 90% of their revenue. Others rely exclusively on Facebook advertising, or joint venture partnerships or mainly on cold emailing. If you’re in the position where most of your leads originate from
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Direct Mail seems to be back in fashion. Let me tell you why and how you can use human psychology to boost your business. The thing is that we’re constantly overwhelmed with so much cr*p in our inboxes everyday that it’s a real battle for marketers just to get the attention of our readers. People
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