The biggest challenge with Analytics until now has been cross platform view of users. Someone can start their customer journey on the iPhone and then continue on in their MacBook. This, of course, is very common but not easily tracked. With Google Analytics 4 (GA4), you now have the ability to easily get a more […]
Google Analytics 4 Read More »
Are you looking for an alternative to use with Supermetrics? If so, here are the best 3 alternatives: Segmetrics DashThis Google Data Studio 1. Segmetrics You can get accurate attribution for your marketing efforts and beyond the shorter Facebook & Google Ads attribution window to see what’s actually bringing you results. It’s common for most
Top 3 Supermetrics Alternatives (Paid and Free) Read More »
For very competitive keywords on Google Ads, you’ll generally find that the cost per click is very high. In the case of some of the SaaS clients that I’ve worked with, they’ve been as high as $75 for just one click! To bring down the cost of acquisition as well as CPC, it’s best to
Best Practices for Optimizing a Landing Page for Google Ads Read More »
If you’re just starting out then this doesn’t really apply. This is only if you’re scaling on one of the major platforms. It’s in the interest of each of the platforms to attribute more of the sales to them than is actually the case. That’s why it’s very important that you actually validate the numbers
Why You Should Never Rely on Facebook or Google Ads Data Read More »
Page Load Speed. When you’re spending a ton of money on advertising, any difference in conversion is worth paying attention to. And the page load speed on a shared server like ClickFunnels can kill your conversion. When I use very simple HTML pages as landing pages with Facebook cold traffic, I’ve seen huge differences in
Facebook Advertising: Why I Prefer LeadPages Over ClickFunnels Read More »
Updated: August 3, 2021 Introduction In this Segmetrics Review, you’ll learn to see whether this software fits your needs. If at any point you decide SegMetrics is right for you, you can a SegMetrics 14-day free trial available at this link. If you use my link, you get this free trial, and I get a commission at
SegMetrics Review — Essentials You Need To Know in Under 5 Minutes Read More »
B2B SaaS Marketing Series | Part 1 There are many channels and ways to reach your customer. My favourite is through Facebook Advertising. Why? Scalability with Facebook Advertising With content marketing or Google Search Ads, you’re limited to the number of people that are actively looking for a solution. With Facebook, you can reach a
Basic B2B SaaS Marketing with Facebook Advertising Read More »
Klaviyo’s coupon feature is one of the things that sets Klaviyo apart from its competitors. It’s especially nice to have this unique coupon feature for cold Facebook campaigns. Why Use Klaviyo’s Coupon Code Feature? You can collect a lot of email addresses, reduce the risk of people abusing the offer (you can exclude specified segments/people
Klaviyo Unique Coupon Code for Shopify Read More »
You can try Leadpages Free for 14 Days. Note: I’ve also reviewed LeadPages in 2014 and 2017. Let’s start with the Leadpages Pricing Plan first. Leadpages Monthly Pricing Leadpages Price Table: Leadpages.net Annual Pricing Standard – $25 per monthPro – $79 per monthAdvanced – $321 per month Leadpages: A Brief Overview Leadpages is at its
An Introduction to Dashboards Checking the pulse of your business is something that needs to be done regularly. As the old saying goes, What gets measured, gets managed. It’s an important activity that I don’t always remember to check so it’s on my daily routine list to make sure that I remember to check the
Top 5 SEO Reporting Dashboard Tools in 2021 Read More »