With everyone stuck at home the last two months, it’s no surprise that retail sales have suffered and online eCommerce sales have benefited generally (this doesn’t apply to all categories like travel for example). Amazon has around 50% marketshare in the US and they’ve clearly been a beneficiary during this pandemic. I’d say there’s a […]
Post COVID eCommerce General Sales Update Read More »
I’ve never done graphics design before. I always thought it not within my field of expertise (it always seemed to “artsy” for me) and Adobe Photoshop just seems really intimidating requiring hundreds of hours of training. So for the last 10 years, I’ve always used a specialist graphics designer… until Canva that is. Produce Graphics
Canva For Work: The Complete Canva Pro Review Read More »
The one thing emerging entrepreneurs have in common is the need to ‘get online.’ Of course, it’s not enough to just have a website, or even a site that looks good. It also needs to convert, and be easy to keep updated. The Start Plan from Leadpages does just that, and is an excellent alternative
Leadpages 2019 Introduces New Pricing Plan Read More »
Guests Post Have you ever wished that you could go viral and have the same kind of success that large brands such as Dropbox or Dollar Shave Club had? If your business is not as developed and profitable as you want it to be, you might want to try to promote it with a viral
Upviral (Viral Referral Platform by Wilco de Kreij) Review Read More »
I’ve started reading Oversubscribed by Daniel Priestly which I’m enjoying. I typically put all of my book notes and summaries into Evernote so that I can find it later easily but thought that I might start sharing these publicly instead. My Notes You only need to have some fanatical fans to make it work. You
Oversubscribed By Daniel Priestley Summary Read More »
The Design Sprint is a great way to figure out if an idea is worth trying out before doing a full scale launch. It’s a really rapid way to test out the market without having to commit to anything. You just create a facade, make customers think it’s the real thing, watch their reaction, get
Solo Design Sprint in Sydney Read More »
This is my second year in review. You can read the first one here. It’s been such a crazy year that I haven’t really had much time to just reflect so I’ve been looking forward to sitting down with a nice cup of coffee and writing away. What Went Well Ecommerce — It feels like
2015 Annual Review Read More »
Background I decided today that it’s time to upgrade my servers. Load times make a significant impact on SEO. If your website loads too slowly (anything above 2 seconds is not good and above 6 seconds is way too slow), the user gets impatient, clicks the back button and this tells Google that you don’t
Need for Speed: WPEngine vs Liquid Web Read More »
Do you get all of your leads from the one lead source? For example, I know that some businesses rely on attending exhibitions for 90% of their revenue. Others rely exclusively on Facebook advertising, or joint venture partnerships or mainly on cold emailing. If you’re in the position where most of your leads originate from
Diversify Your Lead Sources Read More »
Amazon has announced its new Fire Phone which is to be released July 25, 2014. Jeff Bezos is a savvy marketer and you can see it from how Amazon is positioning its smart phone, the product video and the product page. The biggest issue with competing in the smartphone space is that it’s very heavily
What Amazon’s New Fire Phone Can Teach You About Marketing Read More »