Facebooks Ads & Shopify Tracking Levels

There has been a few changes that have happened recently with Facebook Ads.If you go within Shopify, you can now customize the level of tracking that occurs between Shopify and Facebook:Shopify & Facebook Data IntegrationThe interesting thing here is that by sharing all of the data directly from Shopify with Facebook, Facebook says it can ...

eCommerce Segmentation: Understanding Your Customers

Klaviyo eCommerceI've written in this Klaviyo Review before about why I think it's the best email marketing solution for Shopify store owners (and probably for WooCommerce too).If you're already using Klaviyo, then this post is for you.Firstly, what is segmentation?Segmentation means using data to sort your addressable audience into groups with common characteristics ...