Helium 10 is a suite of Amazon FBA tool that helps Amazon sellers save money and time. It’s one of the most widely software within my own Amazon eCommerce business and the same a lot of my 7- and 8- figure Amazon eCommerce businesses.
Its various tools has functions that will help with administrative tasks that you’d typically need to pay a virtual assistant for all the way to optimizing your Amazon listings so that you can boost your sales.
Helium 10 is a necessary and essential tool for any Amazon sellers that create their own product listings. Whether you’re doing private label sellers or if you work for a large brand, you can benefit a lot from the software by integrating the various tools that Helium 10 has to offer. Some of the benefits will apply if you’re doing wholesale sales on Amazon and probably only a small amount of the benefits will apply if you’re doing retail arbitrage (I think it makes no sense if you’re doing very little sales on retail arbitrage).
Here are just some of the tools that can help you run your Amazon business.
Xray (Chrome Extension): This tool is a quick way to check out what product has the potential to sell and is useful during the research process. Xray quickly provides me with data such as a product’s total estimated revenue, average sales, average rating, number of reviews, average price, and market competitiveness.
It is an effective way to look at hundreds of products and short list the ones that have the potential to succeed.
Profits: This is an easy way to evaluate the financials of your Amazon FBA business. Most people running Amazon FBA businesses have no clue how their business is doing and although this shouldn’t be a substitute for your bookkeeping, it’s a good way to keep a pulse on your business.
Trendster: This tool allows you to determine if a product will have consistent sales through the year or if the product is seasonal in nature. Think Christmas lights. This can help you figure out whether the data you see is skewed, and in case you do plan on selling the product, figure out inventory requirements for the year so you can plan for peaks and troughs.
Once you put in the ASIN number, you can filter by day, week, month and year. Using this tool will help you review past sales trends and anticipate future sales to stay in stock when demand spikes.
Magnet: This tool helps you research keywords for you to use when listing your product.
You can type “dildos” and Magnet will search its database to come up with a list of keywords related to dildos.
You’ll get an overview of the results at the top such as number of phrases found, the length of the phrases and the total number of unique keywords. A pie chart will show you how many new terms were generated for each keyword you entered.
A more detailed overview of your keyword search is shown in a table where you will be able to see key metrics such as the Magnet IG score, competing products, CPR 8-day giveaway which basically just tells you how competitive the product is, how many units you need to giveaway in order to rank. I would see these numbers as a very rough ballpark figure as it’s all just guesswork.
Cerebro: A big part of generating sales on the Amazon Marketplace is based on ranking keywords. This tool is another way to find keywords based on your competition. Instead of searching for a specific keyword to find other related keywords, you enter the ASIN of your competitor’s listing into Cerebro and it will uncover all of the keywords that specific competitor listing whether it’s organic or sponsored.
Start by picking a product listing that you know is doing well based on either the sales rank or the keyword you’re wanting to rank for, and put in the ASIN of the product in Cerebro. You can sort your result by the Cerebro IQ score, number of competing products.
Pick the relevant keywords from the list that do not include brand names (Amazon will deactivate listings that try to rank for branded keywords). If you are looking to launch a new product, Cerebro is a useful tool that can show you the number of competitors each keyword has so you know what you’ll be up against when you’re trying to rank a product.
Frankenstein: You have used Magnet and Cerebro to find a product to sell or optimize an existing listing and you now have a list of thousands of relevant keywords you may want to use on your product title, the bullet points, back end, in the description.
It’s time to clean the list by using FRANKENSTEIN. You can use filters such as removing special characters, remove duplicates, remove single words, one word/phrase per line to come up with a final list of keywords that are ready to be used quickly. Magnet and Cerebro have a feature where you can export all keywords to Frankenstein simply by the click of a button to save time.
Scribbles: You used Magnet and Cerebro to uncover your best keywords, polished and organized them using Frankenstein. What now?
Open the Scribbles app and paste all of the keywords. Scribble will organize them into descending color order from red (highest search volume) to orange, green, blue and black (lowest search volume keyword). You can start either with the competitive keywords (red) or with the long tail keywords that have less traffic but will be easier to rank for and work your way to the top. Once you use the keywords in your product title or product descriptions, scribble will cross-over the keywords. Scribble can also group keyword phrases together into a separate box for easy reference.
Index checker (formerly 5k Checker): This is a quick and easy way just to see whether your keywords have been indexed and you can do the same with your competitor’s listings.
Keyword tracker: Keep track of your keyword rank and movements.
Hijacker Alert: Instead of having a virtual assistant check whether someone has hijacker your listing (or worse, just watch the sales drop), you can use the Hijacker Alert0. As soon as any other Amazon sellers try to take over the buy box on your listing, you will be notified.
We’re all too familiar with how dirty Amazon sellers will try to list a knock off version of your products that you spent so much time and money on. This can result in customers buying the wrong product, getting bad reviews, lower conversion rates and reduced sales. So dealing with hijackers quickly is an important part of the FBA business.
Inventory Protector: this tool can help avoid coupon abusers. It sets a limit on the number of items that can be purchased for products you specify on Amazon. You want to make sure your coupons are used by as many customers as possible, not just one that wants to clean out your inventory.
Refund Genie: if there are products damaged by the customer or Amazon, or products that weren’t returned by the customer even though you’ve already given a refund, you’re entitled to a refund. The Refund Genie helps you with this process by generating the list of orders where you’re eligible for a refund. For a large business, this can be tens of thousands of transactions.
The Refund Genie will go through your Amazon orders and generate a list for you. It also has some templates you can send to Amazon to start the process, so you can claim all the money you’re owed.
The larger your business, the bigger the amount is. Large businesses can easily see 6-figures returned from this per year. It’s not really in Amazon’s interest to do what they’re meant to do because it means they get to keep more cash that technically belongs to you.
There are other similar services out there that charge you based on a percentage of the refund they get you so the fact that you get this as a feature is really valuable and the value increases with the size of your Amazon business. You’ll still need a VA to actually open all of the seller support tickets to get the refunds. If you don’t use Helium10, you can also have a virtual assistant do all of this manually.
Follow-up: This automated tool is a communication tool to message the customer.
Misspellinator: We all make mistakes when looking for products on Google or Amazon. This tool shows you the most commonly used misspelling during a product search so you can add it to your list of keywords.
These are just some of the tools that Helium10 offers.
They are consistently improving their existing toolkit and adding more tools to their suite to help you grow your Amazon business. Go here for your coupon code to get 10% off Helium10. If you are running an Amazon business and not already using Helium10, I highly recommend that you at least give them a try.
Thanks for good introduction to Helium 10. I’m currently using AMZDrop for product research and like it. It’d be interesting to try one of Helium 10 tools and compare.