Klaviyo’s coupon feature is one of the things that sets Klaviyo apart from its competitors. It’s especially nice to have this unique coupon feature for cold Facebook campaigns.

Why Use Klaviyo’s Coupon Code Feature?

You can collect a lot of email addresses, reduce the risk of people abusing the offer (you can exclude specified segments/people from getting the coupon code), and provide a great experience.

It’s also fast and easy to set up. Unlike with alternative email systems where you need to create the coupon codes manually in advance inside of Shopify and then put them into your autoresponder, Klaviyo will automatically generate the coupon codes for you.

You can use Klaviyo’s Unique Coupon Code feature for any kind of offers including free plus shipping, general discount codes, and more.

Let’s get started.

Setting Up Unique Discount Coupons in Klaviyo

1. Go to Coupons.

2. Add Coupon

3. Set Coupon Amount

You can choose to discount by a fixed amount, a percentage, or offer free shipping. You can’t combine offers at the time of writing so you can’t have free shipping and a discounted amount.

4. Coupon Code Details

You can choose at this stage to discount a specific product, collection or everything in your store.

You can also set coupon codes to expire which is good to get your prospects to act.