Oribi Marketing Analytics Review (Updated 2022)

oribi marketing review

Oribi prides itself on being a no-code marketing analytics tool.

One of the most essential activity for any online business is to be able to analyze your analytics data and assess your marketing efforts.

This is essential for your digital marketing regardless of whether you’re a small business owner, or an entrepreneur trying to make it big online.

With free tools like Google Analytics and Google Trends, you can make better marketing decisions based on data.

However, while Google Analytics can work fine for most basic needs, there are many online analytics software that try to give you additional insight. These can be especially useful when it comes to gaining actionable insights to make better marketing decisions.

One of these is Oribi.

You can think of Oribi as your very own personal analytics and data employee that never sleeps.

It tries to be effortless, accurate, fast and reliable. No matter where you are or what data format it’s in, Oribi will help you grow faster.

Let’s break down Oribi so you know how it stacks up against other top services and take a closer look at what this SaaS tool is all about.


What Is Oribi?

Oribi is an all-in-one tool that takes your marketing efforts to the next level by providing comprehensive insights and data about your customers that you can monitor, analyze, optimize, and even share.

Using Oribi, you can track online interactions with customers, analyze data from other analytics tools through integrations, and get a complete picture of the way these customers interact with your site.

Essential Oribi Features

You’ll find Oribi has features that are designed to make marketing easier.

  • Actionable Insights:

Checking your website stats every week is essential. It helps you identify issues that are hurting your business or keeping you from growing. However, the reports are usually static giving no actionable insight into the site performance.

Oribi fixes this by highlighting what requires your attention and turning your data into actionable insights.

Oribi allows you to be more productive by highlighting what requires your attention and turning your data into action.

Oribi Actionable Insights
Get Actionable Insights

Some of the Oribi alternatives are focusing mainly on simplifying complex reporting and analytics whereas Oribi tries to identify meaningful actions that you can take from day one to optimize your marketing.

This feature is designed specifically for marketers to get better performance.

It also tries to draw conclusions like whether a particular video leads to more sign ups.

oribi insights
  • Event Tracking:

If you’ve ever seen your analytics in Google Analytics, you can’t help but wonder what to do with it. It can be overwhelming!

You can never figure out what some of the numbers mean and make sense of your raw Google Analytics data. 

Oribi’s event tracking dashboard makes it easy for you to see how customers are actually engaging with your website.

oribi event tracking analytics
Event Tracking

Every time a user visits your website, Oribi automatically records the actions and uses this data to help you gain insight as well as useful reports.

After installation (which you can do easily without developers), you can pretty much just set and forget.

This eliminates your dependence on complicated analytics and interpretation.

  • Marketing Channel Analysis:

Are you wondering why your leads or customers aren’t converting into sales?

Lead generation and converting those leads into customers is critical to the success of any business.

The picture can get especially confusing if you’re working with multiple online channels.

Oribi gives you a full picture of the marketing channels that are working best for your business.

Oribi can help you identify the channels which deliver the most engaged prospects and customers and take actionable steps to produce a higher ROI.

oribi marketing analysis
Marketing Channels At A Glance

It will allow you to focus your time and money on where your marketing efforts delivers the best results.

  • Customized Reports:

When sharing your reports with others to help them understand your marketing efforts, you need be able to present the information in a dynamic and easy-to-digest way.

But that sounds like a lot of work, doesn’t it?

Oribi makes it simple to create customized reports using your data, in whatever form you need. 

oribi customized reports
Trends Analysis

You can create daily or weekly reports that tell your team or your clients how the marketing strategy is performing and how it has affected the overall conversion rate.

You no longer need to do all of this tedious work manually.

Oribi Marketing Pros & Cons

Let’s take a look at the pros and cons of Oribi Marketing Analytics.


  • With Oribi, you can track and analyze any type of visitor flow within seconds, as it is very intuitive, flexible, and requires no coding.
  • It is a powerful yet simple tool that gives you more control over what, who, and how customers interact with your online business – all from a single dashboard.
  • You can use Oribi to analyze full-funnel campaign performance based on a variety of sources and leverage your existing traffic to find out what’s working.
  • Oribi helps you connect, visualize and analyze the data from different cloud services in real-time.


  • Starting out with this tool can be costly, and there is no free option to get started, except for a limited 7-day trial, which may not be long enough to see whether it’s worth it for your business.

Oribi Analytics Pricing

Price can easily be one of the most critical factors for purchasing a SaaS tool. Even if you have the best tool in the world, if your pricing isn’t competitive, you won’t do well.

oribi pricing
Oribi Pricing

According to your business type, Oribi’s pricing is calculated by the number of visitors/month. It offers three different pricing plans and these plans consist of the following:

  • The Optimize Plan
  • The Grow plan
  • The Scale plan.

The prices range from $450 a month (on an annual plan) for the Optimize Plan to $990 a month (on an annual plan) for the Scale Plan. 

Oribi Analytics Alternatives

Oribi Marketing Alternatives
Oribi Alternatives

If you’re looking for alternatives to Oribi Marketing, there are some good options for marketing attribution and analytics. The top ones are:

You can learn more about these options on the Oribi Marketing Alternatives page.

Oribi Review Conclusion

Rating: 4 out of 5.

While Google Analytics is an essential part of any performance marketer’s toolset, it can also be confusing and not give you enough insight to take actions that produce results.

You need to be able to translate that into something tangible.

Oribi does that by organizing your data into actionable items with pre-populated smart reports through data it’s collected on your website. 

It also gives you ideas on how to improve your website and online marketing campaigns. It shows you areas of opportunities you can apply right away, so you can get immediate results. 

Oribi lets you bring all your existing analytics data together in one simple tool. It does this without requiring you to input everything manually so it saves you a huge amount of time.

Try Oribi Free for 7 Days

Oribi Analytics Frequently Asked Questions

Does Oribi Work With Shopify?

Yes, Oribi works with Shopify as well as other eCommerce platforms.

You can see the full eCommerce funnel analytics:

shopify oribi funnel

You can also break down your analytics by channels:

shopify channels with oribi

Can I see a customer’s journey on an individual level?

You can see how the user arrived (source) as well as their overall activities and engagement with your website.

I’ve still got UTM tags. Will that impact analytics in some way?

Your UTM tags will actually come in handy since you’re able to see your orders by UTM tags.

What does their cost?

You can learn more about Oribi Pricing.

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