If you own an eCommerce store and you are not collecting emails, you are literally throwing money in the bin. Email marketing is one of the best performing marketing channels and best of all, it is almost free!
By using Privy’s free-forever marketing platform, you can grow your email list, reduce your cart abandonment and recover more abandoned carts and increase your eCommerce sales.
Privy has many easy to use features such as templates, personalized targeting and triggers, A/B testing and special discounts that will make your life easier as an eCommerce store owner.
Let’s go in depth on how you can use Privy’s features to collect and grow your email list.
By displaying highly-targeted pop-ups and messages to a targeted audience, you can grab the attention of visitor’s. Pop-up windows offering discounts or value to the target audience that display based on time and scroll are an example of how you can collect your email.
Another way of collecting emails is by setting up exit-intent pop-ups displayed when a website visitor abandons your website. A pop-up that says, Wait! Before you go, here is a $10 discount you can use when you visit our website can capture up to 25% more emails and double the open rate of your emails.
A cool feature that Privy has is the coupon spinning wheel that you can use on your pop-ups that captures your visitor’s attention and get them to join your email list. They can have a higher than usual opt in rate compared with just a standard pop up form.
Besides being a powerful email collector, Privy also has a powerful automation tool that automatically sends follow-up emails reminding you customers they still have items in their cart. Privy can send follow up emails when someone new subscribes to Privy and a thank you email to anyone who placed an order recently.
If you have a newsletter you want to send to your customers, you can use Privy to manually schedule newsletter emails to be sent to your mailing list or a segmented group of your contacts.
Privy integrates with the major eCommerce platforms including WooCommerce, BigCommerce, Magento, Shopify, WordPress, Squarespace and more.
Privy is great for small and medium size eCommerce stores that do not have the budget to purchase monthly subscriptions of the higher end email marketing providers.