SegMetrics Review — Essentials You Need To Know in Under 5 Minutes

segmetrics review

Introduction

In this Segmetrics Review, you’ll learn to see whether this software fits your needs.

If at any point you decide SegMetrics is right for you, I have an SegMetrics 14-day free trial coupon available at this link. If you use my link, you get this free trial, and I get a commission at no extra cost to you.

Marketing and sales funnels can get very complicated these days. This is especially true if you’re working in an organization that’s spending a significant advertising budget on many different channels like Facebook, Google Ads, Bing Ads, YouTube Ads, Google Display Network, Content Marketing and so on. Then on top of that you have organic traffic which can of course be influenced by paid ad spend. You also run into problems of attribution (first touch vs last touch).

If you’re spending a lot of money on Facebook Ads, then you have many adsets with many ads with many experiments (ideally) running at any given time and attribution becomes a big pain in the butt.

Effectively directing your ad spend so that you can allocate from highest ROI to lowest in real time has become harder which is why there are companies like SegMetrics and similar software companies that have tried to fill that void.

SegMetrics Integrations

Some of the integrations that Segmetrics works with:

  • Facebook Ads
  • Google Ads
  • Bing Ads
  • SamCart
  • PayPal
  • Zapier
  • Stripe
  • HubSpot
  • Infusionsoft
  • ActiveCampaign
  • Drip
  • Data Studio

After you sign up and connect your sources, you get access to all of the historical information on your marketing dashboard.

SegMetrics Integrations

Segmetrics Features

  • Report Segmentation
  • Customer Journey Reporting
  • Custom Dashboard
  • Lead Tracking
  • Lead Magnet Reporting
  • ROI Tracking
  • Ad Analytics including RoAS
  • Customer LTV
  • Sales Velocity
  • Affiliate Reporting
  • Weekly Email Reports

Setting Up Segmetrics with Facebook Advertising

In order for Segmetrics to work effectively, you only need to add one parameter to your ads in Facebook:

Simply add ad_id={{ad.id}} to the URL Parameter at the bottom of the Facebook Ads section.

The biggest issue with Facebook Advertising is that you can get delayed attribution or worse, inaccurate attribution with a lot of advertisers reporting minor and major discrepancies between actual and FB reported results. I’ve seen the discrepancy as large as 60% in certain cases.

If you’re having an extremely profitable day or campaign during a launch for instance, it’s important to get access to accurate and timely information so you know when to scale and more importantly, which adset to scale. If you’ve got 15 adsets and you’re spending $1k a day and you can’t trust FB’s tracking, then what can you rely on?

When you have something like Segmetrics, you can use it as your compass to help you scale or descale your campaigns according to real time results. You can also use the data from Segmetrics to push data back to Facebook as well as other advertising channels generally to help Facebook understand which adsets are doing well.

Track Leads and Sales in the Segmetrics Dashboard

Segmetrics Pricing

Pricing starts from $27 per month depending on which plan you choose.

There’s a 17% discount if you pay for a year.

SegMetrics Pricing

Who Is Segmetrics For?

I’d say that the more money you spend on advertising, the more likely it is that you’d need to use a software like Segmetrics.

Generally, these are eCommerce businesses, SaaS businesses, digital products, and so on.

Some of their customers include Dr. Axe, Eben Pagan, Foundr and Entrepreneur on Fire.

Segmetrics Alternatives

One of the main competitor to Segmetrics is WickedReports.

They offer very similar features but WickedReports pricing starts from $400 per month plus a set up fee of $1,000.

WickedReports Pricing

To get set up with WickedReports, you need to adopt their tagging and linking system and will only track stats after all of this is set up.

This is time consuming and would be more effective (in my opinion) just to integrate natively with your advertising platforms.

Final Thoughts

If you’re spending advertising dollars on different advertising channels like Google Ads, Bing and FB Ads, I would give Segmetrics a try.

Rating: 4 out of 5.

It’s good value for money and they offer a free 14 day trial here.

Further, you can have them help you set up your custom dashboard during your onboarding session which is included in the trial.

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