Sellics pitches themselves as an all in one platform but really the most valuable feature for Amazon sellers is its Amazon PPC management feature. If you’re looking for an all in one, honestly I think that Helium 10 is the way to go. Keep in mind that Helium doesn’t have a PPC manager.
When you’re dealing with thousands of keywords and sponsored ads, it becomes a bit of a pain to manage. Your choices will boil down to:
- Manage inhouse with software
- Manage inhouse with VAs and manipulating spreadsheets
- Outsource to agency that will most likely be using an Amazon PPC software of some sort
None of these will be set and forget. It’s just a difference in the degree of intensity of work.
There are indeed a bunch of competitors that offer similar PPC management. I’ve personally found PPC optimizing software results to be mixed so it will depend on your experience.
There are a bunch of complaints on FBA Reddit about the pricing. If you’re selling on multiple marketplaces (that is, you’re selling on Amz US, Europe, etc.), then it’s pretty cheap. The main thing is whether you’ve saved time, gained PPC improvements, or both.
If you’ve gotten that, then it’s worth it. Pricing starts at $57/month and goes up according to how much revenue your Amazon account is doing.
The rest of the features include:
- Product Detector
- Niche Analyzer
- Spy Tool
- Keyword Rankings
- Review Management
- Inventory Management
- Profit Dashboard
You can get a 14 day free trial (no CC required) here.