Shopify has quietly rolled out its own email marketing feature (which can be accessed from within the Shopify platform. This has some concerning ramifications for the future of eCommerce email marketing platforms like Klaviyo and Omnisend.
Shopify writes that its email feature “can help to grow your business and build relationships with your customers. Sending newsletters to customers who sign up for your mailing list is a great way to let them know about new products and upcoming sales.”
For those that have Shopify Email within the platform, you can already use Shopify Email to create marketing campaigns and send them directly from within Shopify. You can design your emails, link products etc. — everything a basic email marketing platform does.
Shopify Email is currently free for those with early access.
In the future, Shopify will introduce “low cost plans” for all Shopify stores.
Shopify Email will be free until October 1, 2020.
After that, you’ll get a quota of 2,500 emails per month for free. Once you pass that threshold, then you’re charged $1.00 per 1,000 emails sent.
This is a good model to get Shopify customers to use their email marketing system instead of competing ones (many of which are on Shopify’s app store).
Right now, you can send five email campaigns a week.
You can email up to 20,000 subscribers at a time (at the time of writing). If you have more than 20,000 subscribers, then you can create smaller customer groups within Shopify.