eCommerce Segmentation: Understanding Your Customers

Klaviyo eCommerce I've written in this Klaviyo Review before about why I think it's the best email marketing solution for Shopify store owners (and probably for WooCommerce too). If you're already using Klaviyo, then this post is for you. Firstly, what is segmentation? Segmentation means using data to sort your addressable audience into groups with common characteristics ...

Mailchimp versus Aweber — The Power of AutoResponders

Autoresponders I love using Autoresponders. You can build tens of thousands of relationships and communicate your message over an extended period of time. That's how people get to know you. And when it comes to sell, the ones who have been reading your emails, clicking your ebook, videos, podcasts -- they're the most receptive. It's something that ...