google analytics 4

Google Analytics 4

Leave a Comment / Adwords, Facebook Marketing, GDN, Marketing, PPC, SaaS Marketing, SEO, Split Testing, Web Analytics

The biggest challenge with Analytics until now has been cross platform view of users. Someone can start their customer journey on the iPhone and then continue on in their MacBook. This, of course, is very common but not easily tracked. With Google Analytics 4 (GA4), you now have the ability to easily get a more […]

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