The 12 Week Year By Brian Moran Summary

Amazon Link

Interesting read. Lots of similarities to Todd Herman’s 90 Day Year. Notes were taken using Roam Research.

• Knowledge is only powerful if you use it #[[knowledge management]] #execution
  • Counter to Knowledge is power
  • 65% of Americans are overweight or obese. There’s no knowledge problem — eat less, exercise more. It’s an #execution problem
  • People have the capacity to double or triple their income if they just consistently apply what they know #Habits
    • This is why #Habits are so important because they enable consistent application
    • “We are what we repeatedly do. Excellence then is not an act, but a habit” #Aristotle #quotes
  • It’s what you implement that counts #quotes
  • “You can’t build a reputation on what you’re going to do” #[[Henry Ford]] #quotes
• #[[Annualized Thinking]]
  • Belief there’s plenty of time in the year to make things happen
• Use deadlines
• #Periodization
  • Focus, concentration and overload a specific skill or discipline before moving onto the next one
  • The #[[The 12 Week Year]] defines what’s important for you today
  • Your thinking drives your results
    • Thinking -> Actions -> Results
• Blocking Your Time #[[Time Management]]
  • #[[Strategic Blocks]]
    • 3 hour block weekly to focus only on pre-planned tasks. Your strategic and money making activities
    • Purpose is to concentrate your intellect and creativity to produce breakthrough results
    • Reading a book, taking an online course, planning
  • #[[Buffer Blocks]]
    • Unplanned and low value activities like emails, outbound calls, following up on things, organize and file work in progress and completed items, identify new to dos
    • 30 Minute buffer block a day or 2 separate one hour blocks
  • #[[Breakout Blocks]]
    • At least 3 hours
    • Anything other than work
    • Time spent during normal business hours to refresh and reinvigorate your mind
  • Schedule your most important activities during your prime time
• Commitment
  • 1. Strong Desire
  • 2. Keystone Actions
  • 3. Count the Costs
  • 4. Act on Commitments, Not Feelings
• 3 Principles
  • 1. Accountability/Ownership 
    • #powerquestion
      • What more can I do to get the result?
  • 2. Commitment
  • 3. Greatness in the Moment
    • Preparation. Same principle as 
      • 7. Nobody Ever Starts From Scratch
• 5 Disciplines
  • 1. Vision
  • 2. Planning
  • 3. Process Control
  • 4. Measurement
  • 5. Time Use
• Emotional Cycle of Change
  • 1. Uninformed Optimism
  • 2. Informed Pessimism 
  • 3. Valley of Despair 
  • 4. Informed Optimism
  • 5. Success and Fulfilment 
• Vision
  • Impossible -> Possible (What If?) -> Probable (How might I?) -> Given
• Planning #planning
  • A good plan today is better than a perfect plan tomorrow #[[George Patton]] #quotes
    • Don’t overanalyze
  • {{[[table]]}}
    • Goal 1
    • Tactics
      • Week Due
    • Goal 2
      • Week Due
  • #powerquestion
    • What actions will you struggle with?
    • What will you do to overcome those struggles?
  • #[[Weekly Planning]]
    • Reflects critical strategic activity that needs to be done
    • Example:
      • Plan for Week 6 – Score: 0
        • Close $100k in new business
          • Call a min of 5 prospects per week
          • Conduct min of 2 appointments per week
          • Follow up with prospects weekly
          • Create sales tracking graph 
        • Lose 5 kg
          • Limit calorie intake to 1,500 per day
          • Do 30 min cardio 3 x per week
          • Drink at least 6 glasses water per day
          • Train with weights 2 x per week
    • Score your week. Plan Your Week. Participate in a WAM — Weekly Accountability Meeting
    • #powerquestion
      • How did you score?
      • What were your successes?
      • How could you have been more effective?