The 12 Week Year By Brian Moran Summary

Interesting read. Lots of similarities to Todd Herman’s 90 Day Year. Notes were taken using Roam Research.

  • Knowledge is only powerful if you use it #[[knowledge management]] #execution
    • Counter to Knowledge is power
    • 65% of Americans are overweight or obese. There’s no knowledge problem — eat less, exercise more. It’s an #execution problem
    • People have the capacity to double or triple their income if they just consistently apply what they know #Habits
      • This is why #Habits are so important because they enable consistent application
      • “We are what we repeatedly do. Excellence then is not an act, but a habit” #Aristotle #quotes
    • It’s what you implement that counts #quotes
    • “You can’t build a reputation on what you’re going to do” #[[Henry Ford]] #quotes
  • #[[Annualized Thinking]]
    • Belief there’s plenty of time in the year to make things happen
  • Use deadlines
  • #Periodization
    • Focus, concentration and overload a specific skill or discipline before moving onto the next one
    • The #[[The 12 Week Year]] defines what’s important for you today
    • Your thinking drives your results
      • Thinking -> Actions -> Results
  • Blocking Your Time #[[Time Management]]
    • #[[Strategic Blocks]]
      • 3 hour block weekly to focus only on pre-planned tasks. Your strategic and money making activities
      • Purpose is to concentrate your intellect and creativity to produce breakthrough results
      • Reading a book, taking an online course, planning
    • #[[Buffer Blocks]]
      • Unplanned and low value activities like emails, outbound calls, following up on things, organize and file work in progress and completed items, identify new to dos
      • 30 Minute buffer block a day or 2 separate one hour blocks
    • #[[Breakout Blocks]]
      • At least 3 hours
      • Anything other than work
      • Time spent during normal business hours to refresh and reinvigorate your mind
    • Schedule your most important activities during your prime time
  • Commitment
    • 1. Strong Desire
    • 2. Keystone Actions
    • 3. Count the Costs
    • 4. Act on Commitments, Not Feelings
  • 3 Principles
    • 1. Accountability/Ownership 
      • #powerquestion
        • What more can I do to get the result?
    • 2. Commitment
    • 3. Greatness in the Moment
      • Preparation. Same principle as 
        • 7. Nobody Ever Starts From Scratch
  • 5 Disciplines
    • 1. Vision
    • 2. Planning
    • 3. Process Control
    • 4. Measurement
    • 5. Time Use
  • Emotional Cycle of Change
    • 1. Uninformed Optimism
    • 2. Informed Pessimism 
    • 3. Valley of Despair 
    • 4. Informed Optimism
    • 5. Success and Fulfilment 
  • Vision
    • Impossible -> Possible (What If?) -> Probable (How might I?) -> Given
  • Planning #planning
    • A good plan today is better than a perfect plan tomorrow #[[George Patton]] #quotes
      • Don’t overanalyze
    • {{[table]}}
      • Goal 1
      • Tactics
        • Week Due
      • Goal 2
        • Week Due
    • #powerquestion
      • What actions will you struggle with?
      • What will you do to overcome those struggles?
    • #[[Weekly Planning]]
      • Reflects critical strategic activity that needs to be done
      • Example:
        • Plan for Week 6 – Score: 0
          • Close $100k in new business
            • Call a min of 5 prospects per week
            • Conduct min of 2 appointments per week
            • Follow up with prospects weekly
            • Create sales tracking graph 
          • Lose 5 kg
            • Limit calorie intake to 1,500 per day
            • Do 30 min cardio 3 x per week
            • Drink at least 6 glasses water per day
            • Train with weights 2 x per week
      • Score your week. Plan Your Week. Participate in a WAM — Weekly Accountability Meeting
      • #powerquestion
        • How did you score?
        • What were your successes?
        • How could you have been more effective?

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