Are you looking for an alternative to use instead of Oribi Marketing Analytics? If so, here are the best 3 alternatives:
If you’d like to learn more about Oribi, you read about them in my review here.
You can get accurate attribution for your marketing efforts and beyond the shorter Facebook & Google Ads attribution window to see what’s actually bringing you results.
It’s common for most advertisers to report over- (usually the case) or under- attribution for their marketing efforts.
Segmetrics integrates with most of the advertising channels and CRMs including Hubspot, Infusionsoft, ActiveCampaign, Klaviyo and more.
For any that they don’t integrate with, you can just use Zapier or the custom API.
They have great customer support and their customers include Dr Axe and Entrepreneur on Fire.
The nice thing with DashThis is that they have a ready library of templates that you can use.
You can use the DashThis integration to create a Google Sheets dashboard and customize it how you prefer, add it to one of your marketing dashboards, or even to a report template. You can add other integration metrics, including from Google Analytics to Facebook Ads or Google Ads.
Visit DashThis for more.
3. Google Data Studio
Google Data Studio is free. You can connect a variety of data sources and create charts and reports.
For very simple reporting, Google Data Studio is fine.
However, once you get into multiple advertising sources, it starts to get complicated.
To compare attributions from your different marketing channels, you need have a sophisticated attribution model that’s based on a multi-channel funnel (MCF) approach.
You’ll need to compare different measurement models and then attribute the right weight or value for each of your advertising channels.
So while Google Data Studio is free, to be able to implement a complicated algorithm or model for marketing attribution, it’s best to use one of the commercial softare.
As a side note, when you compare your attributions in your customer journey map, you need to make sure that you include your offline sources, CRM, etc.
Looking at how complicated your attribution channels are, and how well your customer journey map is mapped out, you can find paid software that makes a more sophisticated analysis on this.