{"id":1095,"date":"2019-09-16T14:29:11","date_gmt":"2019-09-16T14:29:11","guid":{"rendered":"https:\/\/ruizhidong.com\/?p=1095"},"modified":"2019-09-17T21:27:23","modified_gmt":"2019-09-17T21:27:23","slug":"klaviyo-shopify-basics","status":"publish","type":"post","link":"https:\/\/ruizhidong.com\/klaviyo-shopify-basics\/","title":{"rendered":"Klaviyo Shopify Basics 101"},"content":{"rendered":"\n<p>When you open up the Klaviyo Dashboard, it should look something like this:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1440\" height=\"590\" data-attachment-id=\"1096\" data-permalink=\"https:\/\/ruizhidong.com\/klaviyo-shopify-basics\/klaviyo_basics\/\" data-orig-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Basics.png\" data-orig-size=\"1440,590\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Klaviyo_Basics\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Basics-300x123.png\" data-large-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Basics-1024x420.png\" src=\"https:\/\/i0.wp.com\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Basics.png?fit=900%2C369&amp;ssl=1\" alt=\"\" class=\"wp-image-1096\" srcset=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Basics.png 1440w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Basics-300x123.png 300w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Basics-768x315.png 768w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Basics-1024x420.png 1024w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Basics-573x235.png 573w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>Flow revenues are those attributed to the automated emails whereas the campaign revenues are attributed to one-off campaigns. <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ruizhidong.com\/klaviyo-shopify-basics\/#Klaviyo_Shopify_One_Click_Integration\" title=\"Klaviyo &lt;-&gt; Shopify One Click Integration\">Klaviyo &lt;-&gt; Shopify One Click Integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ruizhidong.com\/klaviyo-shopify-basics\/#Klaviyo_Sign_Up_Forms\" title=\"Klaviyo Sign Up Forms\">Klaviyo Sign Up Forms<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ruizhidong.com\/klaviyo-shopify-basics\/#Email_Schools_of_Thoughts\" title=\"Email Schools of Thoughts\">Email Schools of Thoughts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ruizhidong.com\/klaviyo-shopify-basics\/#Klaviyo_Data_Gathering\" title=\"Klaviyo Data Gathering\">Klaviyo Data Gathering<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ruizhidong.com\/klaviyo-shopify-basics\/#Klaviyo_Flows\" title=\"Klaviyo Flows\">Klaviyo Flows<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Klaviyo_Shopify_One_Click_Integration\"><\/span>Klaviyo &lt;-&gt; Shopify One Click Integration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The great thing about Klaviyo (more details in this <a href=\"https:\/\/ruizhidong.com\/klaviyo-pricing-is-klaviyo-worth-it\/\">Klaviyo Review<\/a>) is the one click integration with Shopify.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1440\" height=\"547\" data-attachment-id=\"1097\" data-permalink=\"https:\/\/ruizhidong.com\/klaviyo-shopify-basics\/klaviyo_shopify_integrations\/\" data-orig-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Shopify_Integrations.png\" data-orig-size=\"1440,547\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Klaviyo_Shopify_Integrations\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Shopify_Integrations-300x114.png\" data-large-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Shopify_Integrations-1024x389.png\" src=\"https:\/\/i1.wp.com\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Shopify_Integrations.png?fit=900%2C342&amp;ssl=1\" alt=\"\" class=\"wp-image-1097\" srcset=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Shopify_Integrations.png 1440w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Shopify_Integrations-300x114.png 300w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Shopify_Integrations-768x292.png 768w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Shopify_Integrations-1024x389.png 1024w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Shopify_Integrations-573x218.png 573w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>As a result of the close integration, you have the normal metrics:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1440\" height=\"597\" data-attachment-id=\"1098\" data-permalink=\"https:\/\/ruizhidong.com\/klaviyo-shopify-basics\/klaviyo_metrics\/\" data-orig-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Metrics.png\" data-orig-size=\"1440,597\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Klaviyo_Metrics\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Metrics-300x124.png\" data-large-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Metrics-1024x425.png\" src=\"https:\/\/i2.wp.com\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Metrics.png?fit=900%2C374&amp;ssl=1\" alt=\"\" class=\"wp-image-1098\" srcset=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Metrics.png 1440w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Metrics-300x124.png 300w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Metrics-768x318.png 768w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Metrics-1024x425.png 1024w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Metrics-573x238.png 573w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>And Shopify specific metrics:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1440\" height=\"240\" data-attachment-id=\"1099\" data-permalink=\"https:\/\/ruizhidong.com\/klaviyo-shopify-basics\/klaviyo_shopify_metrics\/\" data-orig-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Shopify_Metrics.png\" data-orig-size=\"1440,240\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Klaviyo_Shopify_Metrics\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Shopify_Metrics-300x50.png\" data-large-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Shopify_Metrics-1024x171.png\" src=\"https:\/\/i1.wp.com\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Shopify_Metrics.png?fit=900%2C150&amp;ssl=1\" alt=\"\" class=\"wp-image-1099\" srcset=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Shopify_Metrics.png 1440w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Shopify_Metrics-300x50.png 300w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Shopify_Metrics-768x128.png 768w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Shopify_Metrics-1024x171.png 1024w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Shopify_Metrics-573x96.png 573w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>As mentioned in this comparison between <a href=\"https:\/\/ruizhidong.com\/mailchimp-vs-klaviyo-for-ecommerce\/\">Mailchimp and Klaviyo<\/a>, Klaviyo is very much profile centric where you have a rich set of data to work with inside of the Klaviyo profile.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1440\" height=\"399\" data-attachment-id=\"1100\" data-permalink=\"https:\/\/ruizhidong.com\/klaviyo-shopify-basics\/klaviyo_profiles\/\" data-orig-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Profiles.png\" data-orig-size=\"1440,399\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Klaviyo_Profiles\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Profiles-300x83.png\" data-large-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Profiles-1024x284.png\" src=\"https:\/\/i1.wp.com\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Profiles.png?fit=900%2C250&amp;ssl=1\" alt=\"\" class=\"wp-image-1100\" srcset=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Profiles.png 1440w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Profiles-300x83.png 300w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Profiles-768x213.png 768w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Profiles-1024x284.png 1024w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Profiles-573x159.png 573w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>You can see data such as when your prospect has added a product to cart, started to checkout, for what product, how much they&#8217;ve spent overall and so on. <\/p>\n\n\n\n<p>You can also integrate from additional data sources including Mailchimp<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1168\" height=\"650\" data-attachment-id=\"1118\" data-permalink=\"https:\/\/ruizhidong.com\/klaviyo-shopify-basics\/klaviyo_and_mailchimp\/\" data-orig-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_and_Mailchimp.png\" data-orig-size=\"1168,650\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Klaviyo_and_Mailchimp\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_and_Mailchimp-300x167.png\" data-large-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_and_Mailchimp-1024x570.png\" src=\"https:\/\/i2.wp.com\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_and_Mailchimp.png?fit=900%2C501&amp;ssl=1\" alt=\"\" class=\"wp-image-1118\" srcset=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_and_Mailchimp.png 1168w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_and_Mailchimp-300x167.png 300w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_and_Mailchimp-768x427.png 768w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_and_Mailchimp-1024x570.png 1024w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_and_Mailchimp-573x319.png 573w\" sizes=\"(max-width: 1168px) 100vw, 1168px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>You can customize the Klaviyo Dashboard with different cards that show the metrics that&#8217;s important for you to keep track of. The amount of options is extensive:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1440\" height=\"657\" data-attachment-id=\"1101\" data-permalink=\"https:\/\/ruizhidong.com\/klaviyo-shopify-basics\/klaviyo_dashboard_cards\/\" data-orig-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Dashboard_Cards.png\" data-orig-size=\"1440,657\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Klaviyo_Dashboard_Cards\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Dashboard_Cards-300x137.png\" data-large-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Dashboard_Cards-1024x467.png\" src=\"https:\/\/i1.wp.com\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Dashboard_Cards.png?fit=900%2C410&amp;ssl=1\" alt=\"\" class=\"wp-image-1101\" srcset=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Dashboard_Cards.png 1440w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Dashboard_Cards-300x137.png 300w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Dashboard_Cards-768x350.png 768w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Dashboard_Cards-1024x467.png 1024w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Dashboard_Cards-573x261.png 573w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>To get started quickly with the automations, there&#8217;s a library of flows:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1440\" height=\"645\" data-attachment-id=\"1103\" data-permalink=\"https:\/\/ruizhidong.com\/klaviyo-shopify-basics\/fullscreen_9_16_19__4_36_pm\/\" data-orig-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Fullscreen_9_16_19__4_36_PM.png\" data-orig-size=\"1440,645\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Fullscreen_9_16_19__4_36_PM\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Fullscreen_9_16_19__4_36_PM-300x134.png\" data-large-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Fullscreen_9_16_19__4_36_PM-1024x459.png\" src=\"https:\/\/i2.wp.com\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Fullscreen_9_16_19__4_36_PM.png?fit=900%2C403&amp;ssl=1\" alt=\"\" class=\"wp-image-1103\" srcset=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Fullscreen_9_16_19__4_36_PM.png 1440w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Fullscreen_9_16_19__4_36_PM-300x134.png 300w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Fullscreen_9_16_19__4_36_PM-768x344.png 768w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Fullscreen_9_16_19__4_36_PM-1024x459.png 1024w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Fullscreen_9_16_19__4_36_PM-573x257.png 573w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>One you install the flows you want to implement, it&#8217;s literally just a one click process. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"807\" height=\"683\" data-attachment-id=\"1110\" data-permalink=\"https:\/\/ruizhidong.com\/klaviyo-shopify-basics\/klaviyo_anniversary_flow\/\" data-orig-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Anniversary_Flow.png\" data-orig-size=\"807,683\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Klaviyo_Anniversary_Flow\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Anniversary_Flow-300x254.png\" data-large-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Anniversary_Flow.png\" src=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Anniversary_Flow.png\" alt=\"\" class=\"wp-image-1110\" srcset=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Anniversary_Flow.png 807w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Anniversary_Flow-300x254.png 300w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Anniversary_Flow-768x650.png 768w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Anniversary_Flow-508x430.png 508w\" sizes=\"(max-width: 807px) 100vw, 807px\" \/><figcaption> 1 Year Anniversary Flow<\/figcaption><\/figure>\n\n\n\n<p>One of the effective flows that I like to use is after a customer leaves a product review to trigger an email which says:<br><\/p>\n\n\n\n<p><em>Hi [Customer Name],<\/em><\/p>\n\n\n\n<p><em>I&#8217;m thrilled to hear that you love your product!<\/em><\/p>\n\n\n\n<p><em>Thanks a ton for leaving a product review on our website and for letting me know just how much you appreciate our product. You&#8217;ve literally made my day \ud83d\ude42<\/em><\/p>\n\n\n\n<p><em>Since so many people rely on online reviews, especially Facebook reviews, I&#8217;d be super stoked if you could also leave a Facebook review here: [URL]<\/em><\/p>\n\n\n\n<p><em>If you do so, please reply to this email and I&#8217;ll be more than happy to send you another [product they ordered] to you for free!<\/em><\/p>\n\n\n\n<p><em>Looking forward to hearing from you \ud83d\ude42<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Klaviyo_Sign_Up_Forms\"><\/span>Klaviyo Sign Up Forms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To grow your list and to further engage with your Shopify store visitors, you have a variety of sign up forms to use including popups, embeds, and flyouts. You can even customize which forms to show according to the properties of your visitors (e.g. if they&#8217;re visiting from the EU, you can show the GDPR form).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1440\" height=\"413\" data-attachment-id=\"1105\" data-permalink=\"https:\/\/ruizhidong.com\/klaviyo-shopify-basics\/klaviyo_sign_up_forms\/\" data-orig-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Sign_Up_Forms.png\" data-orig-size=\"1440,413\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Klaviyo_Sign_Up_Forms\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Sign_Up_Forms-300x86.png\" data-large-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Sign_Up_Forms-1024x294.png\" src=\"https:\/\/i2.wp.com\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Sign_Up_Forms.png?fit=900%2C258&amp;ssl=1\" alt=\"\" class=\"wp-image-1105\" srcset=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Sign_Up_Forms.png 1440w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Sign_Up_Forms-300x86.png 300w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Sign_Up_Forms-768x220.png 768w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Sign_Up_Forms-1024x294.png 1024w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Sign_Up_Forms-573x164.png 573w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>You can also customize when it shows, whether to display the form only once in 90 days, only to mobile\/desktop users, a <a href=\"https:\/\/ruizhidong.com\/ecommerce-segmentation-understanding-your-customers\/\">specific segment<\/a>, and so on.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"390\" height=\"699\" data-attachment-id=\"1106\" data-permalink=\"https:\/\/ruizhidong.com\/klaviyo-shopify-basics\/klaviyo_form_customization\/\" data-orig-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Form_Customization.png\" data-orig-size=\"390,699\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Klaviyo_Form_Customization\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Form_Customization-167x300.png\" data-large-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Form_Customization.png\" src=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Form_Customization.png\" alt=\"\" class=\"wp-image-1106\" srcset=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Form_Customization.png 390w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Form_Customization-167x300.png 167w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Form_Customization-240x430.png 240w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/figure>\n\n\n\n<p>The conversion rate (Engagement Rate in Klaviyo&#8217;s terminology) for most eCommerce stores is under 2%. For the top 10%, it&#8217;s around 6.5%.<\/p>\n\n\n\n<p>If your Engagement Rate is very high already, you can consider adding more fields or even TypeForm to gather even more data to make your marketing messages hyper relevant for your visitors. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_Schools_of_Thoughts\"><\/span>Email Schools of Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>There are two prevailing email philosophies. <\/p>\n\n\n\n<p>One is that of blasting. If they haven&#8217;t opened the email, keep sending! The blasts are usually to the entire list instead of segmenting. The goal is to grow the list as big as possible and to put anyone we can onto the list. It&#8217;s also about sending as many emails as possible and basically hammering the list with offers. <\/p>\n\n\n\n<p>The second is one of nurture. The mindset is, &#8220;Am I sending something that is relevant or interesting? Have I earned the right to be sending this email?&#8221; These are fewer but more targeted emails sent to a highly <a href=\"https:\/\/ruizhidong.com\/ecommerce-segmentation-understanding-your-customers\/\">segmented list<\/a>. <\/p>\n\n\n\n<p>If you&#8217;re mainly collecting emails through the conversion wheel and giveaway campaigns, then you can expect low open rates, high unsubscribe rates, high spam complaint rates and a low probability of landing in the Inbox.<\/p>\n\n\n\n<p>Here are benchmark engagement rates to see where you stand:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1358\" height=\"535\" data-attachment-id=\"1117\" data-permalink=\"https:\/\/ruizhidong.com\/klaviyo-shopify-basics\/benchmark_klaviyo_engagement_rates\/\" data-orig-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Benchmark_Klaviyo_Engagement_Rates.png\" data-orig-size=\"1358,535\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Benchmark_Klaviyo_Engagement_Rates\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Benchmark_Klaviyo_Engagement_Rates-300x118.png\" data-large-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Benchmark_Klaviyo_Engagement_Rates-1024x403.png\" src=\"https:\/\/i2.wp.com\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Benchmark_Klaviyo_Engagement_Rates.png?fit=900%2C354&amp;ssl=1\" alt=\"\" class=\"wp-image-1117\" srcset=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Benchmark_Klaviyo_Engagement_Rates.png 1358w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Benchmark_Klaviyo_Engagement_Rates-300x118.png 300w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Benchmark_Klaviyo_Engagement_Rates-768x303.png 768w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Benchmark_Klaviyo_Engagement_Rates-1024x403.png 1024w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Benchmark_Klaviyo_Engagement_Rates-573x226.png 573w\" sizes=\"(max-width: 1358px) 100vw, 1358px\" \/><figcaption>Source: Klaviyo<\/figcaption><\/figure>\n\n\n\n<p>To make sure that you have good deliverability, send to an engaged list and send content that your list wants to read. <\/p>\n\n\n\n<p>If you import a list into Klaviyo with a less than 10% open rate, it&#8217;ll most likely trigger a review from the Klaviyo Compliance Team.<\/p>\n\n\n\n<p><strong>Questions to Ask to Improve Your Metrics<\/strong><\/p>\n\n\n\n<p><strong><em>Low Open Rates<\/em><\/strong><\/p>\n\n\n\n<p>If you have a low open rate, consider whether you&#8217;re sending to the right audience (blasting the whole list will decrease open rates generally) and whether your headlines are good.<\/p>\n\n\n\n<p><strong><em>Low Click Through Rates<\/em><\/strong><\/p>\n\n\n\n<p>Is your content relevant for your audience? Do you have ONE clear call to action?<\/p>\n\n\n\n<p><strong><em>Low Conversions<\/em><\/strong><\/p>\n\n\n\n<p>Is the price too high? Is there any disconnect between what&#8217;s in your email and what&#8217;s on the Shopify store?<\/p>\n\n\n\n<p><strong><em>High Unsubscribes<\/em><\/strong><\/p>\n\n\n\n<p>Are you sending to people that no longer want to receive your email?<\/p>\n\n\n\n<p><strong><em>High Spam Rates<\/em><\/strong><\/p>\n\n\n\n<p>Is there an unsubscribe button missing? Are you emailing people that don&#8217;t want to see your emails too often?<\/p>\n\n\n\n<p><strong><em>High Bounce Rate<\/em><\/strong><\/p>\n\n\n\n<p>Have you cleaned your list? <\/p>\n\n\n\n<p><strong>General Pointers<\/strong><\/p>\n\n\n\n<ul><li>Don&#8217;t use spammy subject lines<\/li><li>Send personalized content to the right audience (<a href=\"https:\/\/ruizhidong.com\/ecommerce-segmentation-understanding-your-customers\/\">segment<\/a>)<\/li><li>Clean your list regularly<\/li><li>Make it easy to unsubscribe<\/li><li>Use double opt in (filter out bots)<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Klaviyo_Data_Gathering\"><\/span>Klaviyo Data Gathering<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Shopify Email Data Analysis<\/strong><\/p>\n\n\n\n<p>The metrics to look at here are open rates, click through rates and revenues as a result of emails.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1018\" height=\"541\" data-attachment-id=\"1109\" data-permalink=\"https:\/\/ruizhidong.com\/klaviyo-shopify-basics\/klaviyo_email_stats\/\" data-orig-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Email_Stats.png\" data-orig-size=\"1018,541\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Klaviyo_Email_Stats\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Email_Stats-300x159.png\" data-large-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Email_Stats.png\" src=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Email_Stats.png\" alt=\"\" class=\"wp-image-1109\" srcset=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Email_Stats.png 1018w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Email_Stats-300x159.png 300w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Email_Stats-768x408.png 768w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Email_Stats-573x305.png 573w\" sizes=\"(max-width: 1018px) 100vw, 1018px\" \/><\/figure>\n\n\n\n<p>When you send out campaign emails, it&#8217;s good to monitor the metrics and test different ideas about what drives your successful campaigns. The big ones to test are the headlines and the offer. After doing a few campaigns, you can form different ideas to test and see whether the metrics will inline with your expectations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Klaviyo_Flows\"><\/span>Klaviyo Flows<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>I&#8217;ve already covered flows a bit but let&#8217;s go a bit more in detail. What exactly are Klaviyo Flows?<\/p>\n\n\n\n<p>They are:<\/p>\n\n\n\n<ul><li><strong>Automated<\/strong> &#8212; You set them up and then focus on improving them by analyzing the stats<\/li><li><strong>Triggered<\/strong> &#8212; specific events will trigger flows like checking out your product page or subscribing to your list<\/li><li><strong>Timed <\/strong>&#8212; after the specific event has occurred, you can control the timing so that flows occur immediately or after a delay<\/li><\/ul>\n\n\n\n<p><strong>Abandoned Cart Flow<\/strong><\/p>\n\n\n\n<p>We&#8217;ll go over one of the most common and widely used Klaviyo Flow. The point of an abandoned cart flow is:<\/p>\n\n\n\n<ul><li>To give your potential customers a friendly reminder of what they were looking at<\/li><li>An easy way to get back to the Shopify cart<\/li><li>Personalized content that&#8217;s specific to the customer and their actions<\/li><\/ul>\n\n\n\n<p>To start with, go to the library of flows (<a href=\"https:\/\/www.klaviyo.com\/library\/flows\" target=\"_blank\" rel=\"noopener\">https:\/\/www.klaviyo.com\/library\/flows<\/a>) and type in &#8220;Abandoned&#8221; to get a list of Abandoned Cart Flows. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"970\" height=\"694\" data-attachment-id=\"1121\" data-permalink=\"https:\/\/ruizhidong.com\/klaviyo-shopify-basics\/klaviyo_abandoned_cart\/\" data-orig-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Abandoned_Cart.png\" data-orig-size=\"970,694\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Klaviyo_Abandoned_Cart\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Abandoned_Cart-300x215.png\" data-large-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Abandoned_Cart.png\" src=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Abandoned_Cart.png\" alt=\"\" class=\"wp-image-1121\" srcset=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Abandoned_Cart.png 970w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Abandoned_Cart-300x215.png 300w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Abandoned_Cart-768x549.png 768w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Abandoned_Cart-573x410.png 573w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/figure>\n\n\n\n<p>Spend a bit of time to go through the flows that you&#8217;re interested in and see how they&#8217;re structured. Just clicking on it will open up the details:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"841\" height=\"692\" data-attachment-id=\"1122\" data-permalink=\"https:\/\/ruizhidong.com\/klaviyo-shopify-basics\/flow_library___klaviyo\/\" data-orig-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Flow_Library___Klaviyo.png\" data-orig-size=\"841,692\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Flow_Library___Klaviyo\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Flow_Library___Klaviyo-300x247.png\" data-large-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Flow_Library___Klaviyo.png\" src=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Flow_Library___Klaviyo.png\" alt=\"\" class=\"wp-image-1122\" srcset=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Flow_Library___Klaviyo.png 841w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Flow_Library___Klaviyo-300x247.png 300w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Flow_Library___Klaviyo-768x632.png 768w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Flow_Library___Klaviyo-523x430.png 523w\" sizes=\"(max-width: 841px) 100vw, 841px\" \/><\/figure>\n\n\n\n<p>Once you hit &#8220;Create Flow&#8221;, it will take you to the Klaviyo Flow Builder where you can edit and customize the flow.<\/p>\n\n\n\n<p><strong>Flow Filter<\/strong><\/p>\n\n\n\n<p>Klaviyo&#8217;s flow filters allow you to specify who should or shouldn&#8217;t be in the flow. So in this abandoned cart flow, if the person has never place an order, then they&#8217;re allowed to stay in this flow.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1010\" height=\"676\" data-attachment-id=\"1123\" data-permalink=\"https:\/\/ruizhidong.com\/klaviyo-shopify-basics\/abandoned_cart_reminder_-_domestic_vs__international_split___flows___klaviyo\/\" data-orig-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Abandoned_Cart_Reminder_-_Domestic_vs__International_Split___Flows___Klaviyo.png\" data-orig-size=\"1010,676\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Abandoned_Cart_Reminder_-_Domestic_vs__International_Split___Flows___Klaviyo\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Abandoned_Cart_Reminder_-_Domestic_vs__International_Split___Flows___Klaviyo-300x201.png\" data-large-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Abandoned_Cart_Reminder_-_Domestic_vs__International_Split___Flows___Klaviyo.png\" src=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Abandoned_Cart_Reminder_-_Domestic_vs__International_Split___Flows___Klaviyo.png\" alt=\"\" class=\"wp-image-1123\" srcset=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Abandoned_Cart_Reminder_-_Domestic_vs__International_Split___Flows___Klaviyo.png 1010w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Abandoned_Cart_Reminder_-_Domestic_vs__International_Split___Flows___Klaviyo-300x200.png 300w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Abandoned_Cart_Reminder_-_Domestic_vs__International_Split___Flows___Klaviyo-768x514.png 768w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Abandoned_Cart_Reminder_-_Domestic_vs__International_Split___Flows___Klaviyo-573x384.png 573w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Abandoned_Cart_Reminder_-_Domestic_vs__International_Split___Flows___Klaviyo-272x182.png 272w\" sizes=\"(max-width: 1010px) 100vw, 1010px\" \/><\/figure>\n\n\n\n<p>The flows are set to &#8220;Manual&#8221; by default and you&#8217;ll need to set it to &#8220;Live&#8221; once you&#8217;re happy with the flow. <\/p>\n\n\n\n<p><strong>Triggers<\/strong><\/p>\n\n\n\n<p>The 4 triggers that can start a Klaviyo flow are:<\/p>\n\n\n\n<ol><li>List (when someone gets added to a list)<\/li><li><a href=\"https:\/\/ruizhidong.com\/ecommerce-segmentation-understanding-your-customers\/\">Segment<\/a> (when someone gets added to a segment)<\/li><li>Metric (when an event happens)<\/li><li>Date Property (e.g. 1 year since they bought)<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"284\" height=\"456\" data-attachment-id=\"1125\" data-permalink=\"https:\/\/ruizhidong.com\/klaviyo-shopify-basics\/klaviyo_triggers\/\" data-orig-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Triggers.png\" data-orig-size=\"284,456\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Klaviyo_Triggers\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Triggers-187x300.png\" data-large-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Triggers.png\" src=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Triggers.png\" alt=\"\" class=\"wp-image-1125\" srcset=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Triggers.png 284w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Triggers-187x300.png 187w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Triggers-268x430.png 268w\" sizes=\"(max-width: 284px) 100vw, 284px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Analysis<\/strong> <strong>of Your Klaviyo Flow<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"867\" height=\"518\" data-attachment-id=\"1126\" data-permalink=\"https:\/\/ruizhidong.com\/klaviyo-shopify-basics\/klaviyo_abandoned_cart_benchmark_report\/\" data-orig-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Abandoned_Cart_Benchmark_Report.png\" data-orig-size=\"867,518\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Klaviyo_Abandoned_Cart_Benchmark_Report\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Abandoned_Cart_Benchmark_Report-300x179.png\" data-large-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Abandoned_Cart_Benchmark_Report.png\" src=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Abandoned_Cart_Benchmark_Report.png\" alt=\"\" class=\"wp-image-1126\" srcset=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Abandoned_Cart_Benchmark_Report.png 867w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Abandoned_Cart_Benchmark_Report-300x179.png 300w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Abandoned_Cart_Benchmark_Report-768x459.png 768w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Klaviyo_Abandoned_Cart_Benchmark_Report-573x342.png 573w\" sizes=\"(max-width: 867px) 100vw, 867px\" \/><figcaption>Klaviyo Abandoned Cart Benchmark Report, Source: Klaviyo<\/figcaption><\/figure>\n\n\n\n<p>The stats and benchmarks will vary a lot depending on the product you&#8217;re selling but it&#8217;s good to have an idea of a general idea of cart abandonment stats so that you can compare initially.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1245\" height=\"228\" data-attachment-id=\"1132\" data-permalink=\"https:\/\/ruizhidong.com\/klaviyo-shopify-basics\/good_flow_stats\/\" data-orig-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Good_Flow_Stats.png\" data-orig-size=\"1245,228\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Good_Flow_Stats\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Good_Flow_Stats-300x55.png\" data-large-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Good_Flow_Stats-1024x188.png\" src=\"https:\/\/i2.wp.com\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Good_Flow_Stats.png?fit=900%2C165&amp;ssl=1\" alt=\"\" class=\"wp-image-1132\" srcset=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Good_Flow_Stats.png 1245w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Good_Flow_Stats-300x55.png 300w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Good_Flow_Stats-768x141.png 768w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Good_Flow_Stats-1024x188.png 1024w, https:\/\/ruizhidong.com\/wp-content\/uploads\/2019\/09\/Good_Flow_Stats-573x105.png 573w\" sizes=\"(max-width: 1245px) 100vw, 1245px\" \/><figcaption>Source: Klaviyo<\/figcaption><\/figure>\n\n\n\n<p>Later on once you&#8217;ve got everything set up and you&#8217;ve got your own baseline stats, you can start running against your own stats as the benchmark and look to optimize your Klaviyo Flows by trying different offers, headlines, discounts, etc.<\/p>\n\n\n\n<p>The easy flows that you can start with initially are abandoned checkout, welcome series and customer winback. If you have more time to invest, then it&#8217;s worth exploring the flow library and seeing what other flows can be valuable for you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you open up the Klaviyo Dashboard, it should look something like this: Flow revenues are those attributed to the automated emails whereas the campaign revenues are attributed to one-off campaigns. Klaviyo &lt;-&gt; Shopify One Click Integration The great thing about Klaviyo (more details in this Klaviyo Review) is the one click integration with Shopify. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[121,101,24],"tags":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p795tb-hF","_links":{"self":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts\/1095"}],"collection":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/comments?post=1095"}],"version-history":[{"count":0,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts\/1095\/revisions"}],"wp:attachment":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/media?parent=1095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/categories?post=1095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/tags?post=1095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}