{"id":1115,"date":"2019-09-16T16:38:05","date_gmt":"2019-09-16T16:38:05","guid":{"rendered":"https:\/\/ruizhidong.com\/?p=1115"},"modified":"2019-09-16T16:50:23","modified_gmt":"2019-09-16T16:50:23","slug":"design-money-making-klaviyo-emails","status":"publish","type":"post","link":"https:\/\/ruizhidong.com\/design-money-making-klaviyo-emails\/","title":{"rendered":"Design Money Making Klaviyo Emails"},"content":{"rendered":"\n<p>The most important elements of Klaviyo Emails are:<\/p>\n\n\n\n<ul><li>Header<\/li><li>Body Content with Imagery <\/li><li>Call to Action (most important)<\/li><li>Social Links or Footer<\/li><\/ul>\n\n\n\n<p>For the header, just having a bit of branding (your logo) is enough.<\/p>\n\n\n\n<p>Ideally color should match your branding on the email. Consider your mission and audience. <\/p>\n\n\n\n<p>If you&#8217;re promoting a relatively simple product, there&#8217;s really no need to go very heavy with text. But if it&#8217;s something that needs explaining, then making sure that the text is readable goes a long way.<\/p>\n\n\n\n<p>The call to action is very important. It&#8217;s good to have just ONE call to action, ONE offer and no distractions. If you try to achieve multiple things in one email, you won&#8217;t achieve anything. It&#8217;s better to be focused on the one thing you&#8217;re trying to achieve.<\/p>\n\n\n\n<p>If you&#8217;re going to split test, try split testing the subject lines and the offer as they&#8217;re more likely to make a difference to the bottom line. <\/p>\n\n\n\n<p><strong>Klaviyo Product Launches<\/strong><\/p>\n\n\n\n<p>The mistake I&#8217;ve seen a lot of businesses make is announcing their product launch on the day without warming up the list and preparing them in advance. <\/p>\n\n\n\n<p>A better strategy is to get your customers excited about an upcoming product launch and to build some anticipation.<\/p>\n\n\n\n<p>Let&#8217;s say that you&#8217;re planning to launch a Yoga Mat with a unique anti slide technology to your Yoga subscribers at the end of September.<\/p>\n\n\n\n<p>Your Yoga product launch calendar can look something like this:<\/p>\n\n\n\n<ul><li>1 September: Product Story and Intro to your Engaged Subscribers (these can be your frequent buyers and reviewers)<\/li><li>10 September: VIP Beta Requests to Your VIP Subscribers<\/li><li>15 September: VIP Feedback<\/li><li>22 September: VIP Early Bird Specials to Your VIP Openers. You can also include Openers from the 1 September email if the list is small<\/li><li>26 September: Announcing launch for next day (sent to Openers)<\/li><li>27 September: Launch Email (sent to Engaged, Not Bought)<\/li><li>28 September: Post Launch (sent to Non Opened) <\/li><li>30 September: Last Day Email and Final Hours Email (Sent to Not Bought) &#8212; these emails usually generate the most money so don&#8217;t forget these!<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The most important elements of Klaviyo Emails are: Header Body Content with Imagery Call to Action (most important) Social Links or Footer For the header, just having a bit of branding (your logo) is enough. Ideally color should match your branding on the email. Consider your mission and audience. If you&#8217;re promoting a relatively simple [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[101,24,121],"tags":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p795tb-hZ","_links":{"self":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts\/1115"}],"collection":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/comments?post=1115"}],"version-history":[{"count":0,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts\/1115\/revisions"}],"wp:attachment":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/media?parent=1115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/categories?post=1115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/tags?post=1115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}