{"id":1235,"date":"2020-04-13T18:23:46","date_gmt":"2020-04-13T18:23:46","guid":{"rendered":"https:\/\/ruizhidong.com\/?p=1235"},"modified":"2020-04-13T18:23:51","modified_gmt":"2020-04-13T18:23:51","slug":"a-list-of-experiments-to-increase-your-ecommerce-conversion-rates","status":"publish","type":"post","link":"https:\/\/ruizhidong.com\/a-list-of-experiments-to-increase-your-ecommerce-conversion-rates\/","title":{"rendered":"A List of Experiments to Increase Your eCommerce Conversion Rates"},"content":{"rendered":"\n<p>Once you have significant revenues and traffic coming in to your <a href=\"https:\/\/ruizhidong.com\/shopify\">Shopify<\/a> Store, it&#8217;s time to start optimizing for additional improvements. <\/p>\n\n\n\n<p>This is especially true if you have just a few flagship products that make the bulk of your revenues. If you rely on a strategy of having a large number of SKUs instead, then it makes more sense to make adjustments on a store wide level instead of on a product level like returns policy.<\/p>\n\n\n\n<p>To help you get started on coming up with split testing ideas to run:<\/p>\n\n\n\n<ul><li>The offer<\/li><li>Headline<\/li><li>Company&#8217;s mission statement<\/li><li>Company guarantee<\/li><li>Product photo<\/li><li>Product description<\/li><li>Shipping times<\/li><li>Frequently Ask Questions section<\/li><li>Product videos<\/li><li>Readability<\/li><li>Usability<\/li><li>Navigation<\/li><li>Product selection<\/li><li>Pricing<\/li><li>Social proof<\/li><li>Testimonials and Testimonial videos<\/li><li>Call to action<\/li><li>Return policy <\/li><\/ul>\n\n\n\n<p>Keep in mind that you should have the fundamentals in place first before you start looking for tweaks. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once you have significant revenues and traffic coming in to your Shopify Store, it&#8217;s time to start optimizing for additional improvements. This is especially true if you have just a few flagship products that make the bulk of your revenues. If you rely on a strategy of having a large number of SKUs instead, then [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[101,24,112,23,121,124],"tags":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p795tb-jV","_links":{"self":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts\/1235"}],"collection":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/comments?post=1235"}],"version-history":[{"count":0,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts\/1235\/revisions"}],"wp:attachment":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/media?parent=1235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/categories?post=1235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/tags?post=1235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}