{"id":1565,"date":"2020-10-23T11:10:59","date_gmt":"2020-10-23T11:10:59","guid":{"rendered":"https:\/\/ruizhidong.com\/?p=1565"},"modified":"2021-01-20T13:23:23","modified_gmt":"2021-01-20T13:23:23","slug":"best-practices-for-optimizing-a-landing-page-for-google-ads","status":"publish","type":"post","link":"https:\/\/ruizhidong.com\/best-practices-for-optimizing-a-landing-page-for-google-ads\/","title":{"rendered":"Best Practices for Optimizing a Landing Page for Google Ads"},"content":{"rendered":"\n

For very competitive keywords on Google Ads, you’ll generally find that the cost per click is very high. In the case of some of the SaaS clients that I’ve worked with, they’ve been as high as $75 for just one click!<\/p>\n\n\n\n

To bring down the cost of acquisition as well as CPC, it’s best to have dedicated landing pages<\/strong> for highly competitive search terms on Google.<\/p>\n\n\n\n

This will not only bring down your CPC rate but also get you better conversions.<\/p>\n\n\n\n

In general, you want to have something that is highly specific<\/em> to the search term and the search intent<\/em>.<\/p>\n\n\n\n

It’s good to consider the frame of mind that the user is in when they’re typing in their search query — the conversation that’s going through their head.<\/p>\n\n\n\n

To make this a bit clearer, let’s go through an example. <\/p>\n\n\n\n

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