Are you looking for an alternative to use with Supermetrics? If so, here are the best 3 alternatives:<\/p>\n\n\n\n
Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n1. Segmetrics<\/a><\/li>2. DashThis<\/a><\/li>3. Google Data Studio<\/a><\/li>Other: Oribi Analytics<\/a><\/li><\/ul><\/nav><\/div>\n<\/span>1. Segmetrics<\/span><\/h2>\n\n\n\n\n\n\n\nSegmetrics Funnel Insights<\/figcaption><\/figure>\n\n\n\nYou can get accurate attribution for your marketing efforts and beyond the shorter Facebook & Google Ads attribution window to see what’s actually bringing you results.<\/p>\n\n\n\nIt’s common for most advertisers to report over- (usually the case) or under- attribution<\/a> for their marketing efforts. <\/p>\n\n\n\nSegmetrics integrates with most of the advertising channels and CRMs including Hubspot, Infusionsoft, ActiveCampaign, Klaviyo and more.<\/p>\n\n\n\nFor any that they don’t integrate with, you can just use Zapier or the custom API.<\/p>\n\n\n\nThey have great customer support and their customers include Dr Axe and Entrepreneur on Fire.<\/p>\n\n\n\nYou can read more details in my Segmetrics Review<\/a> or go straight to Segmetrics<\/a>.<\/p>\n\n\n\n\n\n\n\n<\/span>2. DashThis<\/span><\/h2>\n\n\n\n\n\n\n\nFor those of you looking for alternatives to the Supermetrics for Google Sheets<\/a>, DashThis has a similar native integration.<\/p>\n\n\n\nWith the DashThis Google Sheets native integration, you can add any metrics, from any source, or any custom calculations and proprietary data.<\/p>\n\n\n\nDashThis Before and After Google Sheets<\/figcaption><\/figure>\n\n\n\nYou can use the DashThis integration to create a Google Sheets dashboard and customize it how you prefer, add it to one of your marketing dashboards, or even to a report template. You can add other integration metrics, including from Google Analytics to Facebook Ads or Google Ads. <\/p>\n\n\n\nVisit DashThis<\/a> for more. <\/p>\n\n\n\n\n\n\n\n<\/span>3. Google Data Studio<\/span><\/h2>\n\n\n\n\n\n\n\nGoogle Data Studio is free. You can connect a variety of data sources and create charts and reports.<\/p>\n\n\n\n <\/iframe><\/div> <\/div><figcaption>Google Data Studio<\/figcaption><\/figure>\n\n\n\n<p>For very simple reporting, Google Data Studio is fine.<\/p>\n\n\n\n<p>However, once you get into multiple advertising sources, it starts to get complicated.<\/p>\n\n\n\n<p>To compare attributions from your different marketing channels, you need have a sophisticated attribution model that’s based on a multi-channel funnel (MCF) approach. <\/p>\n\n\n\n<p>You’ll need to compare different measurement models and then attribute the right weight or value for each of your advertising channels. <\/p>\n\n\n\n<p>So while Google Data Studio is free, to be able to implement a complicated algorithm or model for marketing attribution, it’s best to use one of the commercial softare.<\/p>\n\n\n\n<p>As a side note, when you compare your attributions in your customer journey map, you need to make sure that you include your offline sources, CRM, etc. <\/p>\n\n\n\n<p>Looking at how complicated your attribution channels are, and how well your customer journey map is mapped out, you can find paid software that makes a more sophisticated analysis on this. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Other_Oribi_Analytics\"><\/span>Other: Oribi Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\"><img decoding=\"async\" width=\"1043\" height=\"778\" data-attachment-id=\"1930\" data-permalink=\"https:\/\/ruizhidong.com\/top-3-supermetrics-alternatives\/oribi-analytics\/\" data-orig-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" data-orig-size=\"1043,778\" data-comments-opened=\"1\" data-image-meta=\"{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}\" data-image-title=\"oribi-analytics\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" data-large-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" src=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" alt=\"oribi analytics review\" class=\"wp-image-1930\"\/><\/a><figcaption><a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\">Oribi Trends<\/a><\/figcaption><\/figure>\n\n\n\n<p>For those that just want a few actionable suggestions to implement every so often without getting lost in the weeds, you might like to consider <a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\">Oribi Analytics.<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>It’s designed much more for the layperson.<\/p>\n\n\n\n<p><a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\">Learn more here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for an alternative to use with Supermetrics? If so, here are the best 3 alternatives: Segmetrics DashThis Google Data Studio 1. Segmetrics You can get accurate attribution for your marketing efforts and beyond the shorter Facebook & Google Ads attribution window to see what’s actually bringing you results. It’s common for most […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[42,101,23,56,68,7,201,13,8],"tags":[219],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p795tb-pF","_links":{"self":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts\/1591"}],"collection":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/comments?post=1591"}],"version-history":[{"count":0,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts\/1591\/revisions"}],"wp:attachment":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/media?parent=1591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/categories?post=1591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/tags?post=1591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
You can get accurate attribution for your marketing efforts and beyond the shorter Facebook & Google Ads attribution window to see what’s actually bringing you results.<\/p>\n\n\n\n
It’s common for most advertisers to report over- (usually the case) or under- attribution<\/a> for their marketing efforts. <\/p>\n\n\n\nSegmetrics integrates with most of the advertising channels and CRMs including Hubspot, Infusionsoft, ActiveCampaign, Klaviyo and more.<\/p>\n\n\n\nFor any that they don’t integrate with, you can just use Zapier or the custom API.<\/p>\n\n\n\nThey have great customer support and their customers include Dr Axe and Entrepreneur on Fire.<\/p>\n\n\n\nYou can read more details in my Segmetrics Review<\/a> or go straight to Segmetrics<\/a>.<\/p>\n\n\n\n\n\n\n\n<\/span>2. DashThis<\/span><\/h2>\n\n\n\n\n\n\n\nFor those of you looking for alternatives to the Supermetrics for Google Sheets<\/a>, DashThis has a similar native integration.<\/p>\n\n\n\nWith the DashThis Google Sheets native integration, you can add any metrics, from any source, or any custom calculations and proprietary data.<\/p>\n\n\n\nDashThis Before and After Google Sheets<\/figcaption><\/figure>\n\n\n\nYou can use the DashThis integration to create a Google Sheets dashboard and customize it how you prefer, add it to one of your marketing dashboards, or even to a report template. You can add other integration metrics, including from Google Analytics to Facebook Ads or Google Ads. <\/p>\n\n\n\nVisit DashThis<\/a> for more. <\/p>\n\n\n\n\n\n\n\n<\/span>3. Google Data Studio<\/span><\/h2>\n\n\n\n\n\n\n\nGoogle Data Studio is free. You can connect a variety of data sources and create charts and reports.<\/p>\n\n\n\n <\/iframe><\/div> <\/div><figcaption>Google Data Studio<\/figcaption><\/figure>\n\n\n\n<p>For very simple reporting, Google Data Studio is fine.<\/p>\n\n\n\n<p>However, once you get into multiple advertising sources, it starts to get complicated.<\/p>\n\n\n\n<p>To compare attributions from your different marketing channels, you need have a sophisticated attribution model that’s based on a multi-channel funnel (MCF) approach. <\/p>\n\n\n\n<p>You’ll need to compare different measurement models and then attribute the right weight or value for each of your advertising channels. <\/p>\n\n\n\n<p>So while Google Data Studio is free, to be able to implement a complicated algorithm or model for marketing attribution, it’s best to use one of the commercial softare.<\/p>\n\n\n\n<p>As a side note, when you compare your attributions in your customer journey map, you need to make sure that you include your offline sources, CRM, etc. <\/p>\n\n\n\n<p>Looking at how complicated your attribution channels are, and how well your customer journey map is mapped out, you can find paid software that makes a more sophisticated analysis on this. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Other_Oribi_Analytics\"><\/span>Other: Oribi Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\"><img decoding=\"async\" width=\"1043\" height=\"778\" data-attachment-id=\"1930\" data-permalink=\"https:\/\/ruizhidong.com\/top-3-supermetrics-alternatives\/oribi-analytics\/\" data-orig-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" data-orig-size=\"1043,778\" data-comments-opened=\"1\" data-image-meta=\"{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}\" data-image-title=\"oribi-analytics\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" data-large-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" src=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" alt=\"oribi analytics review\" class=\"wp-image-1930\"\/><\/a><figcaption><a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\">Oribi Trends<\/a><\/figcaption><\/figure>\n\n\n\n<p>For those that just want a few actionable suggestions to implement every so often without getting lost in the weeds, you might like to consider <a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\">Oribi Analytics.<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>It’s designed much more for the layperson.<\/p>\n\n\n\n<p><a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\">Learn more here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for an alternative to use with Supermetrics? If so, here are the best 3 alternatives: Segmetrics DashThis Google Data Studio 1. Segmetrics You can get accurate attribution for your marketing efforts and beyond the shorter Facebook & Google Ads attribution window to see what’s actually bringing you results. It’s common for most […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[42,101,23,56,68,7,201,13,8],"tags":[219],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p795tb-pF","_links":{"self":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts\/1591"}],"collection":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/comments?post=1591"}],"version-history":[{"count":0,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts\/1591\/revisions"}],"wp:attachment":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/media?parent=1591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/categories?post=1591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/tags?post=1591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Segmetrics integrates with most of the advertising channels and CRMs including Hubspot, Infusionsoft, ActiveCampaign, Klaviyo and more.<\/p>\n\n\n\n
For any that they don’t integrate with, you can just use Zapier or the custom API.<\/p>\n\n\n\n
They have great customer support and their customers include Dr Axe and Entrepreneur on Fire.<\/p>\n\n\n\n
You can read more details in my Segmetrics Review<\/a> or go straight to Segmetrics<\/a>.<\/p>\n\n\n\n\n\n\n\n<\/span>2. DashThis<\/span><\/h2>\n\n\n\n\n\n\n\nFor those of you looking for alternatives to the Supermetrics for Google Sheets<\/a>, DashThis has a similar native integration.<\/p>\n\n\n\nWith the DashThis Google Sheets native integration, you can add any metrics, from any source, or any custom calculations and proprietary data.<\/p>\n\n\n\nDashThis Before and After Google Sheets<\/figcaption><\/figure>\n\n\n\nYou can use the DashThis integration to create a Google Sheets dashboard and customize it how you prefer, add it to one of your marketing dashboards, or even to a report template. You can add other integration metrics, including from Google Analytics to Facebook Ads or Google Ads. <\/p>\n\n\n\nVisit DashThis<\/a> for more. <\/p>\n\n\n\n\n\n\n\n<\/span>3. Google Data Studio<\/span><\/h2>\n\n\n\n\n\n\n\nGoogle Data Studio is free. You can connect a variety of data sources and create charts and reports.<\/p>\n\n\n\n <\/iframe><\/div> <\/div><figcaption>Google Data Studio<\/figcaption><\/figure>\n\n\n\n<p>For very simple reporting, Google Data Studio is fine.<\/p>\n\n\n\n<p>However, once you get into multiple advertising sources, it starts to get complicated.<\/p>\n\n\n\n<p>To compare attributions from your different marketing channels, you need have a sophisticated attribution model that’s based on a multi-channel funnel (MCF) approach. <\/p>\n\n\n\n<p>You’ll need to compare different measurement models and then attribute the right weight or value for each of your advertising channels. <\/p>\n\n\n\n<p>So while Google Data Studio is free, to be able to implement a complicated algorithm or model for marketing attribution, it’s best to use one of the commercial softare.<\/p>\n\n\n\n<p>As a side note, when you compare your attributions in your customer journey map, you need to make sure that you include your offline sources, CRM, etc. <\/p>\n\n\n\n<p>Looking at how complicated your attribution channels are, and how well your customer journey map is mapped out, you can find paid software that makes a more sophisticated analysis on this. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Other_Oribi_Analytics\"><\/span>Other: Oribi Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\"><img decoding=\"async\" width=\"1043\" height=\"778\" data-attachment-id=\"1930\" data-permalink=\"https:\/\/ruizhidong.com\/top-3-supermetrics-alternatives\/oribi-analytics\/\" data-orig-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" data-orig-size=\"1043,778\" data-comments-opened=\"1\" data-image-meta=\"{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}\" data-image-title=\"oribi-analytics\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" data-large-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" src=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" alt=\"oribi analytics review\" class=\"wp-image-1930\"\/><\/a><figcaption><a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\">Oribi Trends<\/a><\/figcaption><\/figure>\n\n\n\n<p>For those that just want a few actionable suggestions to implement every so often without getting lost in the weeds, you might like to consider <a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\">Oribi Analytics.<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>It’s designed much more for the layperson.<\/p>\n\n\n\n<p><a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\">Learn more here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for an alternative to use with Supermetrics? If so, here are the best 3 alternatives: Segmetrics DashThis Google Data Studio 1. Segmetrics You can get accurate attribution for your marketing efforts and beyond the shorter Facebook & Google Ads attribution window to see what’s actually bringing you results. It’s common for most […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[42,101,23,56,68,7,201,13,8],"tags":[219],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p795tb-pF","_links":{"self":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts\/1591"}],"collection":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/comments?post=1591"}],"version-history":[{"count":0,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts\/1591\/revisions"}],"wp:attachment":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/media?parent=1591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/categories?post=1591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/tags?post=1591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
For those of you looking for alternatives to the Supermetrics for Google Sheets<\/a>, DashThis has a similar native integration.<\/p>\n\n\n\nWith the DashThis Google Sheets native integration, you can add any metrics, from any source, or any custom calculations and proprietary data.<\/p>\n\n\n\nDashThis Before and After Google Sheets<\/figcaption><\/figure>\n\n\n\nYou can use the DashThis integration to create a Google Sheets dashboard and customize it how you prefer, add it to one of your marketing dashboards, or even to a report template. You can add other integration metrics, including from Google Analytics to Facebook Ads or Google Ads. <\/p>\n\n\n\nVisit DashThis<\/a> for more. <\/p>\n\n\n\n\n\n\n\n<\/span>3. Google Data Studio<\/span><\/h2>\n\n\n\n\n\n\n\nGoogle Data Studio is free. You can connect a variety of data sources and create charts and reports.<\/p>\n\n\n\n <\/iframe><\/div> <\/div><figcaption>Google Data Studio<\/figcaption><\/figure>\n\n\n\n<p>For very simple reporting, Google Data Studio is fine.<\/p>\n\n\n\n<p>However, once you get into multiple advertising sources, it starts to get complicated.<\/p>\n\n\n\n<p>To compare attributions from your different marketing channels, you need have a sophisticated attribution model that’s based on a multi-channel funnel (MCF) approach. <\/p>\n\n\n\n<p>You’ll need to compare different measurement models and then attribute the right weight or value for each of your advertising channels. <\/p>\n\n\n\n<p>So while Google Data Studio is free, to be able to implement a complicated algorithm or model for marketing attribution, it’s best to use one of the commercial softare.<\/p>\n\n\n\n<p>As a side note, when you compare your attributions in your customer journey map, you need to make sure that you include your offline sources, CRM, etc. <\/p>\n\n\n\n<p>Looking at how complicated your attribution channels are, and how well your customer journey map is mapped out, you can find paid software that makes a more sophisticated analysis on this. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Other_Oribi_Analytics\"><\/span>Other: Oribi Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\"><img decoding=\"async\" width=\"1043\" height=\"778\" data-attachment-id=\"1930\" data-permalink=\"https:\/\/ruizhidong.com\/top-3-supermetrics-alternatives\/oribi-analytics\/\" data-orig-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" data-orig-size=\"1043,778\" data-comments-opened=\"1\" data-image-meta=\"{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}\" data-image-title=\"oribi-analytics\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" data-large-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" src=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" alt=\"oribi analytics review\" class=\"wp-image-1930\"\/><\/a><figcaption><a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\">Oribi Trends<\/a><\/figcaption><\/figure>\n\n\n\n<p>For those that just want a few actionable suggestions to implement every so often without getting lost in the weeds, you might like to consider <a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\">Oribi Analytics.<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>It’s designed much more for the layperson.<\/p>\n\n\n\n<p><a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\">Learn more here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for an alternative to use with Supermetrics? If so, here are the best 3 alternatives: Segmetrics DashThis Google Data Studio 1. Segmetrics You can get accurate attribution for your marketing efforts and beyond the shorter Facebook & Google Ads attribution window to see what’s actually bringing you results. It’s common for most […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[42,101,23,56,68,7,201,13,8],"tags":[219],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p795tb-pF","_links":{"self":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts\/1591"}],"collection":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/comments?post=1591"}],"version-history":[{"count":0,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts\/1591\/revisions"}],"wp:attachment":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/media?parent=1591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/categories?post=1591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/tags?post=1591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
With the DashThis Google Sheets native integration, you can add any metrics, from any source, or any custom calculations and proprietary data.<\/p>\n\n\n\nDashThis Before and After Google Sheets<\/figcaption><\/figure>\n\n\n\nYou can use the DashThis integration to create a Google Sheets dashboard and customize it how you prefer, add it to one of your marketing dashboards, or even to a report template. You can add other integration metrics, including from Google Analytics to Facebook Ads or Google Ads. <\/p>\n\n\n\nVisit DashThis<\/a> for more. <\/p>\n\n\n\n\n\n\n\n<\/span>3. Google Data Studio<\/span><\/h2>\n\n\n\n\n\n\n\nGoogle Data Studio is free. You can connect a variety of data sources and create charts and reports.<\/p>\n\n\n\n <\/iframe><\/div> <\/div><figcaption>Google Data Studio<\/figcaption><\/figure>\n\n\n\n<p>For very simple reporting, Google Data Studio is fine.<\/p>\n\n\n\n<p>However, once you get into multiple advertising sources, it starts to get complicated.<\/p>\n\n\n\n<p>To compare attributions from your different marketing channels, you need have a sophisticated attribution model that’s based on a multi-channel funnel (MCF) approach. <\/p>\n\n\n\n<p>You’ll need to compare different measurement models and then attribute the right weight or value for each of your advertising channels. <\/p>\n\n\n\n<p>So while Google Data Studio is free, to be able to implement a complicated algorithm or model for marketing attribution, it’s best to use one of the commercial softare.<\/p>\n\n\n\n<p>As a side note, when you compare your attributions in your customer journey map, you need to make sure that you include your offline sources, CRM, etc. <\/p>\n\n\n\n<p>Looking at how complicated your attribution channels are, and how well your customer journey map is mapped out, you can find paid software that makes a more sophisticated analysis on this. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Other_Oribi_Analytics\"><\/span>Other: Oribi Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\"><img decoding=\"async\" width=\"1043\" height=\"778\" data-attachment-id=\"1930\" data-permalink=\"https:\/\/ruizhidong.com\/top-3-supermetrics-alternatives\/oribi-analytics\/\" data-orig-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" data-orig-size=\"1043,778\" data-comments-opened=\"1\" data-image-meta=\"{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}\" data-image-title=\"oribi-analytics\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" data-large-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" src=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" alt=\"oribi analytics review\" class=\"wp-image-1930\"\/><\/a><figcaption><a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\">Oribi Trends<\/a><\/figcaption><\/figure>\n\n\n\n<p>For those that just want a few actionable suggestions to implement every so often without getting lost in the weeds, you might like to consider <a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\">Oribi Analytics.<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>It’s designed much more for the layperson.<\/p>\n\n\n\n<p><a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\">Learn more here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for an alternative to use with Supermetrics? If so, here are the best 3 alternatives: Segmetrics DashThis Google Data Studio 1. Segmetrics You can get accurate attribution for your marketing efforts and beyond the shorter Facebook & Google Ads attribution window to see what’s actually bringing you results. It’s common for most […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[42,101,23,56,68,7,201,13,8],"tags":[219],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p795tb-pF","_links":{"self":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts\/1591"}],"collection":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/comments?post=1591"}],"version-history":[{"count":0,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts\/1591\/revisions"}],"wp:attachment":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/media?parent=1591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/categories?post=1591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/tags?post=1591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
You can use the DashThis integration to create a Google Sheets dashboard and customize it how you prefer, add it to one of your marketing dashboards, or even to a report template. You can add other integration metrics, including from Google Analytics to Facebook Ads or Google Ads. <\/p>\n\n\n\n
Visit DashThis<\/a> for more. <\/p>\n\n\n\n\n\n\n\n<\/span>3. Google Data Studio<\/span><\/h2>\n\n\n\n\n\n\n\nGoogle Data Studio is free. You can connect a variety of data sources and create charts and reports.<\/p>\n\n\n\n <\/iframe><\/div> <\/div><figcaption>Google Data Studio<\/figcaption><\/figure>\n\n\n\n<p>For very simple reporting, Google Data Studio is fine.<\/p>\n\n\n\n<p>However, once you get into multiple advertising sources, it starts to get complicated.<\/p>\n\n\n\n<p>To compare attributions from your different marketing channels, you need have a sophisticated attribution model that’s based on a multi-channel funnel (MCF) approach. <\/p>\n\n\n\n<p>You’ll need to compare different measurement models and then attribute the right weight or value for each of your advertising channels. <\/p>\n\n\n\n<p>So while Google Data Studio is free, to be able to implement a complicated algorithm or model for marketing attribution, it’s best to use one of the commercial softare.<\/p>\n\n\n\n<p>As a side note, when you compare your attributions in your customer journey map, you need to make sure that you include your offline sources, CRM, etc. <\/p>\n\n\n\n<p>Looking at how complicated your attribution channels are, and how well your customer journey map is mapped out, you can find paid software that makes a more sophisticated analysis on this. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Other_Oribi_Analytics\"><\/span>Other: Oribi Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\"><img decoding=\"async\" width=\"1043\" height=\"778\" data-attachment-id=\"1930\" data-permalink=\"https:\/\/ruizhidong.com\/top-3-supermetrics-alternatives\/oribi-analytics\/\" data-orig-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" data-orig-size=\"1043,778\" data-comments-opened=\"1\" data-image-meta=\"{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}\" data-image-title=\"oribi-analytics\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" data-large-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" src=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" alt=\"oribi analytics review\" class=\"wp-image-1930\"\/><\/a><figcaption><a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\">Oribi Trends<\/a><\/figcaption><\/figure>\n\n\n\n<p>For those that just want a few actionable suggestions to implement every so often without getting lost in the weeds, you might like to consider <a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\">Oribi Analytics.<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>It’s designed much more for the layperson.<\/p>\n\n\n\n<p><a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\">Learn more here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for an alternative to use with Supermetrics? If so, here are the best 3 alternatives: Segmetrics DashThis Google Data Studio 1. Segmetrics You can get accurate attribution for your marketing efforts and beyond the shorter Facebook & Google Ads attribution window to see what’s actually bringing you results. It’s common for most […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[42,101,23,56,68,7,201,13,8],"tags":[219],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p795tb-pF","_links":{"self":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts\/1591"}],"collection":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/comments?post=1591"}],"version-history":[{"count":0,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts\/1591\/revisions"}],"wp:attachment":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/media?parent=1591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/categories?post=1591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/tags?post=1591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Google Data Studio is free. You can connect a variety of data sources and create charts and reports.<\/p>\n\n\n\n <\/iframe><\/div> <\/div><figcaption>Google Data Studio<\/figcaption><\/figure>\n\n\n\n<p>For very simple reporting, Google Data Studio is fine.<\/p>\n\n\n\n<p>However, once you get into multiple advertising sources, it starts to get complicated.<\/p>\n\n\n\n<p>To compare attributions from your different marketing channels, you need have a sophisticated attribution model that’s based on a multi-channel funnel (MCF) approach. <\/p>\n\n\n\n<p>You’ll need to compare different measurement models and then attribute the right weight or value for each of your advertising channels. <\/p>\n\n\n\n<p>So while Google Data Studio is free, to be able to implement a complicated algorithm or model for marketing attribution, it’s best to use one of the commercial softare.<\/p>\n\n\n\n<p>As a side note, when you compare your attributions in your customer journey map, you need to make sure that you include your offline sources, CRM, etc. <\/p>\n\n\n\n<p>Looking at how complicated your attribution channels are, and how well your customer journey map is mapped out, you can find paid software that makes a more sophisticated analysis on this. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Other_Oribi_Analytics\"><\/span>Other: Oribi Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\"><img decoding=\"async\" width=\"1043\" height=\"778\" data-attachment-id=\"1930\" data-permalink=\"https:\/\/ruizhidong.com\/top-3-supermetrics-alternatives\/oribi-analytics\/\" data-orig-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" data-orig-size=\"1043,778\" data-comments-opened=\"1\" data-image-meta=\"{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}\" data-image-title=\"oribi-analytics\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" data-large-file=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" src=\"https:\/\/ruizhidong.com\/wp-content\/uploads\/2021\/09\/oribi-analytics.webp\" alt=\"oribi analytics review\" class=\"wp-image-1930\"\/><\/a><figcaption><a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\">Oribi Trends<\/a><\/figcaption><\/figure>\n\n\n\n<p>For those that just want a few actionable suggestions to implement every so often without getting lost in the weeds, you might like to consider <a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\">Oribi Analytics.<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>It’s designed much more for the layperson.<\/p>\n\n\n\n<p><a href=\"https:\/\/ruizhidong.com\/oribi-marketing-analytics-review\/\">Learn more here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for an alternative to use with Supermetrics? If so, here are the best 3 alternatives: Segmetrics DashThis Google Data Studio 1. Segmetrics You can get accurate attribution for your marketing efforts and beyond the shorter Facebook & Google Ads attribution window to see what’s actually bringing you results. It’s common for most […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[42,101,23,56,68,7,201,13,8],"tags":[219],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p795tb-pF","_links":{"self":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts\/1591"}],"collection":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/comments?post=1591"}],"version-history":[{"count":0,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/posts\/1591\/revisions"}],"wp:attachment":[{"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/media?parent=1591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/categories?post=1591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ruizhidong.com\/wp-json\/wp\/v2\/tags?post=1591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}