{"id":1840,"date":"2021-04-01T14:27:38","date_gmt":"2021-04-01T14:27:38","guid":{"rendered":"https:\/\/ruizhidong.com\/?p=1840"},"modified":"2021-04-01T16:34:53","modified_gmt":"2021-04-01T16:34:53","slug":"saas-seo-ranking-strategies","status":"publish","type":"post","link":"https:\/\/ruizhidong.com\/saas-seo-ranking-strategies\/","title":{"rendered":"SaaS SEO Ranking Strategies in 2021"},"content":{"rendered":"\n
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SaaS can be an extremely competitive field, even more so when search volumes are low. For example, some B2B SaaS keywords only have a few hundred searches a month but they’re so valuable that companies are sometimes paying $150+ per click on Google Ads.<\/p>\n\n\n\n

However, the one consistent thing I’ve found is that there’s almost always an opportunity to rank, even for a brand new website.<\/p>\n\n\n\n

The trick is usually in finding specific, hyper-relevant, long tail keywords and producing a range of great content for it. For example, instead of trying to rank for a competitive broad term like “Landing Page Software” which might have lower purchase intent, a more specific one might be “Landing Page Software for Google Ads” and producing relevant content like Optimizing a Landing Page for Google Ads<\/a>. <\/p>\n\n\n\n

In the unlikely case that you can’t find direct terms, you can also go after adjacent category search terms. <\/p>\n\n\n\n

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Before doing any of these things, you’ll need to make sure that you’re doing the fundamentals right for ranking your SaaS website which I’ve listed below. <\/p>\n\n\n\n

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