{"id":396,"date":"2013-12-17T20:10:17","date_gmt":"2013-12-17T20:10:17","guid":{"rendered":"https:\/\/ruizhidong.com\/?p=396"},"modified":"2013-12-20T14:06:58","modified_gmt":"2013-12-20T14:06:58","slug":"ultimate-google-display-network-guide","status":"publish","type":"post","link":"https:\/\/ruizhidong.com\/ultimate-google-display-network-guide\/","title":{"rendered":"The Ultimate Google Display Network Guide"},"content":{"rendered":"

The Google Display Network (GDN) for me is probably the\u00a0single\u00a0most exciting thing\u00a0that’s happened since search and definitely one of my favourite advertising channel.<\/p>\n

\"Google
GDN on the New York Times<\/figcaption><\/figure>\n

Most people don’t understand GDN (yet) which is partly why it’s still\u00a0cheap<\/em> and can be\u00a0very, very profitable <\/em>for the one that does understand it. So really, it’s in your best interest as well as mine that it stays<\/span> that way. Of course, like most marketing channels, that just ain’t gonna happen. Advertising on Google Search use to cost pennies<\/em>. You could even throw up any squeeze page without being penalized<\/a>.\u00a0Facebook advertising use to cost\u00a0pennies.<\/em>\u00a0Now of course all of that changed very<\/em> quickly. The online marketing landscape has become a lot more competitive and search marketing generally has become very cut throat. Yes, you can still be profitable on Google Search but it takes a lot more work now to run profitable campaigns.<\/p>\n

The area of Adwords that’s not so expensive and not anywhere near as competitive as search is GDN. Somehow GDN fell through the cracks. Most probably because it just seems so darn confusing to the majority of people and the widespread misconceptions out there about Google Content (it’s fraudulent, it’s not going to work in MY industry, etc). I’m going to show you in this guide how<\/em> it can work for you. I’ve made it work from information products to consulting services to high ticket items like industrial equipment.<\/p>\n

You can use GDN to drive a lot of profitable and qualified traffic at a fraction of the price of search. The best part of all of this is that people spend about 95% of their time on content sites (as oppose to less than 5% on search). Whether you’re on the New York Times, YouTube, or Gmail — you’re on the Google Display Network.<\/p>\n

To give an idea about the reach of the Google Display Network:<\/p>\n