{"id":563,"date":"2014-09-25T20:01:48","date_gmt":"2014-09-25T20:01:48","guid":{"rendered":"https:\/\/ruizhidong.com\/?p=563"},"modified":"2014-09-25T21:19:11","modified_gmt":"2014-09-25T21:19:11","slug":"diversify-your-lead-sources","status":"publish","type":"post","link":"https:\/\/ruizhidong.com\/diversify-your-lead-sources\/","title":{"rendered":"Diversify Your Lead Sources"},"content":{"rendered":"

Do you get all of your leads from the one lead source? For example, I know that some businesses rely on attending exhibitions for 90% of their revenue. Others rely exclusively on Facebook advertising, or joint venture partnerships or mainly on cold emailing.<\/p>\n

If you’re in the position where most of your leads originate from one source, you need to diversify your advertising channels. I use to rely on Google Adwords for around 84% of my online products business. After about 1 year on Adwords, I made a mistake on my landing page which violated their information harvesting policy (a squeeze page where the intention is just to capture contact details) and the ad campaign was suspended.<\/p>\n

I was warned that repeated violations can result in termination of my Adwords account. I realised that Adwords called the shots and for the first time considered the risk that I may get banned. There are other risks too. More competitors may enter and increase the cost of advertising. Google may update their advertising policy to make it more difficult and expensive to capture leads. They were a lot more lenient only a few years ago with landing page policies. You can see the same thing happening with Facebook — they’re getting more stringent about what you can put in the ads. Certainly building a list and having some kind of recurring business is a great way to reduce reliance on Adwords. But ultimately, diversifying your lead source is your safest bet.<\/p>\n

Now the first step before you do this is to make sure that you have a refined marketing machine for whatever advertising channel that you’re using. In other words, your campaign should be profitable and you should have some form of automation in place. If you’re still trying to figure out how to make your ads work and you’re not turning a profit on your campaign, then you’re not ready to add different advertising channels. A lot of people make the mistake of either trying too many advertising channels all at once or just sticking to the one channel. Master the one channel before you move on.<\/p>\n

\"Infusionsoft<\/p>\n

You should also have some kind of automation in place so that you don’t need to do everything after you’ve captured leads. If getting more leads and sales means that you have to manually write in a spreadsheet to record what’s going on, you’ve got to automate. Manually typing information into a spreadsheet is good if you’re just starting out or testing a business idea. But it’s not scalable. If you’re going to grow your business and have lots of leads coming in, you’ll need a system that will allow you to work on your business. That’s where something like Infusionsoft can really help.<\/p>\n

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