YouTube Ads & Tools 2021

Note: Updated Jan. 5, 2021

Since YouTube has started in 2005, it’s gone through a rapid amount of growth.

People are currently spending 180 million hours a day watching YouTube.

Part of the reason why YouTube is so appealing is because there’s really something there for everyone.

For advertising eCommerce & SaaS, YouTube can be a very effective advertising platform. It’s also an essential part of brand management since a large portion of your prospects will be looking to YouTube to learn more about you.

80% of product search includes video according to Think with Google

Here are a few of the software tools that I use:

Sprizzy — Easy Advertising Platform for YouTube
TubeSift — One of the most profitable targeting for YouTube is placement targeting. Unfortunately Channel targeting doesn’t always work for whatever reason so creating a list manually of the YT Channel’s videos is more accurate and less tedious with a tool like TubeSift
Canva Pro — For Quickly Creating YouTube Thumbnails (tons of YouTube templates), Intros (they have a library of stock images and videos), End Cards and more.
Wave.Video — For Quickly Creating YouTube Videos (tons of Video Templates — I also use them for Facebook Advertising. I tried Animoto but found wave to be a much better & cheaper alternative)
VidIQ — For Figuring Out What Tags to Use on the YouTube Videos
Keyword Tool — When doing keyword research, in addition to the keyword suggestions that Google Ads and YouTube Search gives you, it’s good to check for anything you might have missed with an additional keyword tool.
Segmetrics — Most of my YouTube Ads are very top of funnel videos and since it takes quite some time to convert, Segmetrics provides the tracking & analytics to figure out which ad results in the most valuable leads & customers
PowerAdSpy — YouTube Ads Spy Tool. They brand themselves as for affiliate but it doesn’t really matter whether you’re using YouTube Ads for affiliate marketing or your own product/service. Since there’s no Facebook Ads Library equivalent on YouTube, this is the next best thing.
Stock Videos and Images — A list of websites for stock videos and pictures
Social Blade — YouTube Analytics. Also gives you an estimate of how much someone’s YouTube Channel is making in terms Google Ad revenues.

Pre-Recording YouTube Tools

Mic — You can skimp on the video but not on the audio. When you have good audio, you can always use stock footages, images etc. But when you have bad audio, you don’t have a video anymore. I’ve had people complain a ton whenever I get bad audio. Depending on your budget, a good option is AudioTechnica’s ATR series which gets recommended a lot by podcasters and YouTubers. A good higher end microphone would be this Neuman mic.

Script Writing — Since I write all of my notes in Roam Research, it makes script writing (as well as book writing) easier and more efficient. I can easily call up references on the side bar and keep the writing flow going. But it doesn’t really matter what software you use. You can just use whatever you’re most comfortable with.

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