Facebook has recently released a new lead ads feature which is really great. I didn't get very good results initially but after further testing, I have managed to get leads at €0.12 per opt-in. So I am definitely a convert.   Part of the reason they work so well is that they stay within the Facebook Ecosystem (rather ...

Facebook Advertising is the number one driver of sales for my Shopify store (and a significant driver for Amazon). The great thing about running Facebook Ads to Shopify is that you can see the direct cost/return within the Facebook dashboard. Facebook has made a lot of changes, mostly for the better, so the data might take ...