eCommerce Segmentation: Understanding Your Customers

Klaviyo eCommerce I've written in this Klaviyo Review before about why I think it's the best email marketing solution for Shopify store owners (and probably for WooCommerce too). If you're already using Klaviyo, then this post is for you. Firstly, what is segmentation? Segmentation means using data to sort your addressable audience into groups with common characteristics ...