Lifecycle Email Marketing with Klaviyo

This is a continuation from Klaviyo eCommerce Segmentation. You can learn more about Klaviyo in my review here. Custom Email Automation Series If you're doing a ton of Facebook Ad Spend, then the above image might look familiar to you. It follows a very similar sort of cycle -- Top of Funnel, Middle of Funnel and Bottom ...

Shopify Removes Beeketing

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Shopify has announced that it will remove all Beeketing apps from the Shopify store by tomorrow (and they've locked the post so no one can comment). The apps include: Sales Pop by BeeketingCountdown Cart by BeeketingFacebook Chat by BeektetingBetter Coupon Box by BeeketingPersonalized Recommendation by BeeketingHappy Email by BeeketingMobile Converter by BeeketingBoost-Sales - Upsell - Cross-sell ...

eCommerce Segmentation: Understanding Your Customers

Klaviyo eCommerce I've written in this Klaviyo Review before about why I think it's the best email marketing solution for Shopify store owners (and probably for WooCommerce too). If you're already using Klaviyo, then this post is for you. The Fundamentals -- Segments vs Lists Segments are dynamic and the people that fill segments are those that ...

Klaviyo Pricing — Is Klaviyo Worth It?

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Klaviyo Review If you're running a successful Shopify store and you're not using Klaviyo, then you're leaving a lot of money on the table. The amount of power that you can achieve with Klaviyo and the level of integration that you can achieve with Shopify just can't be matched with email service providers like Mailchimp or ...

Selling on Amazon.com.au

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Amazon Australia is expected to officially launch its Amazon Marketplace today with select 3rd party sellers at 2 pm in time for Black Friday ending months of speculation about Amazon's expected launch date. Amazon's entry should help increase the amount of Aussie shoppers purchasing online substantially since Amazon brings a level of trust, price transparency, customer ...

Using Corporate Finance and Economics To Decide Whether to Proceed with a Product Launch

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There are certain types of products which aren't easy to gauge in advance whether or not they'll be successful. For these, there are some tools that I learned during university and later from working in corporate finance that gave me a useful framework for making these decisions. The more experienced you are in your field, the ...

Amazon and the Hidden Foreign Currency Exchange Rates

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Selling into multiple marketplaces is great because you can add new revenue streams with your existing line of products and you get to earn in different currencies. Earning different currencies is especially beneficial if your base currency of expenditure is weakening like the pound sterling and your earnings are currencies that are strengthening against your ...