Top Black Friday SaaS Deals 2021

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SegMetrics (Exclusive)Black Friday Offer: 30% Off for 3 MonthsGet This DealIf you're running any significant digital advertising, then you should seriously considering having an advertising analytics software to understand which ads are responsible for your sales.You can learn more about SegMetrics in my review.NordVPNBlack Friday Offer: 68% Off + 3 Months Free (Expires today)Get This ...

Asymmetric Bets

I've been thinking about small things that can have a disproportionately large impact.For example, buying options against potential Black Swans. The cost of an option for an unlikely event occurring is generally small but if it happens, the upside can be huge.Conversely, you can have the opposite happen. Credit Suisse made $17.5m in fees ...

Amazon FBA Businesses Will Become More Valuable

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Fulfilled by AmazonA Boston-based eCommerce group called Thrasio has just raised $750 million to buy up small FBA businesses, raising its total capital raised to almost $2 billion. Thrasio has been buying $1.5 million in FBA revenue per day, according to Joshua Silberstein, their co-founder, in an interview with the FT. There's a lot of ...

Sellics Benchmarker for Amazon PPC Keywords

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Amazon PPC AdsAre you running Amazon Sponsored Ads for your FBA Business?If so, you can now see how you compare with your competition on Amazon PPC with a Free Customized Report from Sellics that's available here now.In the report, you'll see how your ACoS, CPC, CTR, and CVR compares. If you're on top, then you ...

Facebook Ads Conversion and Attribution

Photo by Stephen Dawson on UnsplashAre you relying only on Facebook Ads for your reporting?If so, that can be a big mistake.Here's whyTedious But Essential Attribution UnderstandingAttribution is probably not the most exciting topic. But attribution is key to understanding your marketing and scaling efforts when it comes to paid advertising.Facebook uses a last ...

Top Black Friday SaaS Deals 2020

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SegMetrics (Exclusive)Black Friday Offer: 30% Off for 3 MonthsGet This DealIf you're running any significant digital advertising, then you should seriously considering having an advertising analytics software to understand which ads are responsible for your sales.You can learn more about SegMetrics in my review.NordVPNBlack Friday Offer: 68% Off + 3 Months Free (Expires today)Get This ...

Top 3 Supermetrics Alternatives (Paid and Free)

Are you looking for an alternative to use with Supermetrics? If so, here are the best 3 alternatives:SegmetricsDashThisGoogle Data Studio1. SegmetricsSegmetrics Funnel InsightsYou can get accurate attribution for your marketing efforts and beyond the shorter Facebook & Google Ads attribution window to see what's actually bringing you results.It's common for most advertisers to report over- ...

Facebooks Ads & Shopify Tracking Levels

There has been a few changes that have happened recently with Facebook Ads.If you go within Shopify, you can now customize the level of tracking that occurs between Shopify and Facebook:Shopify & Facebook Data IntegrationThe interesting thing here is that by sharing all of the data directly from Shopify with Facebook, Facebook says it can ...

Why You Should Never Rely on Facebook or Google Ads Data

If you're just starting out then this doesn't really apply.This is only if you're scaling on one of the major platforms.It's in the interest of each of the platforms to attribute more of the sales to them than is actually the case.That's why it's very important that you actually validate the numbers you're seeing in ...