SegMetrics (Exclusive) Black Friday Offer: 30% Off for 3 Months Get This Deal If you’re running any significant digital advertising, then you should seriously considering having an advertising analytics software to understand which ads are responsible for your sales. You can learn more about SegMetrics in my review. NordVPN Black Friday Offer: 68% Off + …
I’ve been thinking about small things that can have a disproportionately large impact. For example, buying options against potential Black Swans. The cost of an option for an unlikely event occurring is generally small but if it happens, the upside can be huge. Conversely, you can have the opposite happen. Credit Suisse made $17.5m in …
A Boston-based eCommerce group called Thrasio has just raised $750 million to buy up small FBA businesses, raising its total capital raised to almost $2 billion. Thrasio has been buying $1.5 million in FBA revenue per day, according to Joshua Silberstein, their co-founder, in an interview with the FT. There’s a lot of copycat firms …
Are you running Amazon Sponsored Ads for your FBA Business? If so, you can now see how you compare with your competition on Amazon PPC with a Free Customized Report from Sellics that’s available here now. In the report, you’ll see how your ACoS, CPC, CTR, and CVR compares. If you’re on top, then you …
Are you relying only on Facebook Ads for your reporting? If so, that can be a big mistake. Here’s why Tedious But Essential Attribution Understanding Attribution is probably not the most exciting topic. But attribution is key to understanding your marketing and scaling efforts when it comes to paid advertising. Facebook uses a last touch …
SegMetrics (Exclusive) Black Friday Offer: 30% Off for 3 Months Get This Deal If you’re running any significant digital advertising, then you should seriously considering having an advertising analytics software to understand which ads are responsible for your sales. You can learn more about SegMetrics in my review. NordVPN Black Friday Offer: 68% Off + …
Are you looking for an alternative to use with Supermetrics? If so, here are the best 3 alternatives: Segmetrics DashThis Google Data Studio 1. Segmetrics You can get accurate attribution for your marketing efforts and beyond the shorter Facebook & Google Ads attribution window to see what’s actually bringing you results. It’s common for most …
There has been a few changes that have happened recently with Facebook Ads. If you go within Shopify, you can now customize the level of tracking that occurs between Shopify and Facebook: The interesting thing here is that by sharing all of the data directly from Shopify with Facebook, Facebook says it can reach even …
Do you have Google Analytics installed for your Shopify store? If not, then you should do that ASAP. I’m surprised by just how many Shopify stores don’t have Analytics installed given the amount of insights that you can glean from GA. If you’re just starting out, you can just have it set up and let …
If you’re just starting out then this doesn’t really apply. This is only if you’re scaling on one of the major platforms. It’s in the interest of each of the platforms to attribute more of the sales to them than is actually the case. That’s why it’s very important that you actually validate the numbers …
Why You Should Never Rely on Facebook or Google Ads Data Read More »