eCommerce

Facebook Ads Conversion and Attribution

Are you relying only on Facebook Ads for your reporting? If so, that can be a big mistake. Here’s why Tedious But Essential Attribution Understanding Attribution is probably not the most exciting topic. But attribution is key to understanding your marketing and scaling efforts when it comes to paid advertising. Facebook uses a last touch …

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Top 3 Supermetrics Alternatives (Paid and Free)

Are you looking for an alternative to use with Supermetrics? If so, here are the best 3 alternatives: Segmetrics DashThis Google Data Studio 1. Segmetrics You can get accurate attribution for your marketing efforts and beyond the shorter Facebook & Google Ads attribution window to see what’s actually bringing you results. It’s common for most …

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Facebooks Ads & Shopify Tracking Levels

There has been a few changes that have happened recently with Facebook Ads. If you go within Shopify, you can now customize the level of tracking that occurs between Shopify and Facebook: The interesting thing here is that by sharing all of the data directly from Shopify with Facebook, Facebook says it can reach even …

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Why You Should Never Rely on Facebook or Google Ads Data

If you’re just starting out then this doesn’t really apply. This is only if you’re scaling on one of the major platforms. It’s in the interest of each of the platforms to attribute more of the sales to them than is actually the case. That’s why it’s very important that you actually validate the numbers …

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