Marketing

Asymmetric Bets, Venture Capital & Cancer Cells

Perhaps the most significant is that it’s not whether you’re right or wrong that’s important, but how much money you make when you’re right and how much you lose when you’re wrong — Stanley Druckenmiller I’ve been obsessed with asymmetric bets and looking for them wherever I can find them. These are bets where you …

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Scaling a B2B SaaS Business and the Different Stages of Growth

I’ve just re-read Ben Horowitz’s excellent book, Hard Thing About Hard Things. One of the things that Ben was talking about is diving the stages that a start up goes through. For example, for a well established company, having more than 3 initiatives per quarter will probably be too much. On the other hand, if …

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Affiliate Dashboard

More and more software companies are recognizing the importance of affiliate marketing and having a strong SaaS affiliate dashboard. The affiliate industry has been growing very rapidly and is estimated to be worth over $8 billion by 2022. The growth has been a mixture of different industries including in eCommerce and software with brands expecting …

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Facebook Ads Conversion and Attribution

Are you relying only on Facebook Ads for your reporting? If so, that can be a big mistake. Here’s why Tedious But Essential Attribution Understanding Attribution is probably not the most exciting topic. But attribution is key to understanding your marketing and scaling efforts when it comes to paid advertising. Facebook uses a last touch …

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What Max Martin Can Teach You About Marketing

I recently read Evaldo’s nice and short book, The 16 Word Sales Letter, and learned in the book that Max Martin has single handedly written 30+ blockbuster pop songs across different genres. They include Baby One More Time, I Kissed A Girl, One More Night, Shake It Off, Can’t Feel My Face, and Can’t Stop …

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