Perhaps the most significant is that it’s not whether you’re right or wrong that’s important, but how much money you make when you’re right and how much you lose when you’re wrong -- Stanley Druckenmiller I've been obsessed with asymmetric bets and looking for them wherever I can find them. These are bets where you ...
28Aug 2021
Scaling a B2B SaaS Business and the Different Stages of Growth
I've just re-read Ben Horowitz's excellent book, Hard Thing About Hard Things. One of the things that Ben was talking about is diving the stages that a start up goes through. For example, for a well established company, having more than 3 initiatives per quarter will probably be too much. On the other hand, if you're a small ...
01Apr 2021
SaaS SEO Ranking Strategies in 2021
SaaS can be an extremely competitive field, even more so when search volumes are low. For example, some B2B SaaS keywords only have a few hundred searches a month but they're so valuable that companies are sometimes paying $150+ per click on Google Ads. However, the one consistent thing I've found is that there's almost always ...
04Mar 2021
SEMRush Plans IPO After 2020 Growth
SEMRush announced on Monday that it plans to IPO under the ticker SEMR and will raise $100 million. According to its S-1 statement, SEMRush has $144.2 million in annual revenue with over 67,000 paying customers. Rand Fishkin said recently that SEMRush has gone from 3rd or 4th place in SEO software to a clear number 1 in ...
18Jan 2021
Affiliate Dashboard
An important sales channel: Affiliate Marketing More and more software companies are recognizing the importance of affiliate marketing and having a strong SaaS affiliate dashboard. The affiliate industry has been growing very rapidly and is estimated to be worth over $8 billion by 2022. The growth has been a mixture of different industries including in eCommerce and software ...
17Jan 2021
Facebook Ads Conversion and Attribution
Photo by Stephen Dawson on Unsplash Are you relying only on Facebook Ads for your reporting? If so, that can be a big mistake. Here's why Tedious But Essential Attribution Understanding Attribution is probably not the most exciting topic. But attribution is key to understanding your marketing and scaling efforts when it comes to paid advertising. Facebook uses a last ...
03Jan 2021
What Max Martin Can Teach You About Marketing
I recently read Evaldo's nice and short book, The 16 Word Sales Letter, and learned in the book that Max Martin has single handedly written 30+ blockbuster pop songs across different genres. They include Baby One More Time, I Kissed A Girl, One More Night, Shake It Off, Can't Feel My Face, and Can't Stop The ...
27Dec 2020
SaaS SEO Keyword Research
Tools of the Trade My favourite go to tools for SEO are SEMRush and Ahrefs. If you're just starting out, you can check out some free options in Ahrefs alternatives. Ahrefs Digital Customer Journey You can target different stages of the customer journey starting with research and ending with the transaction or money terms. For example, with eCommerce, ...
22Dec 2020
Facebook Ads and Apple iOS 14
Facebook Newspaper Ad. Source: Facebook There's a war between Apple and Facebook. This is nothing new -- tech giants battle each other all the time. The expectation is for Apple to win this. This one though will have some major implications for Facebook advertisers. Here are the main points that you need to know: Reporting is going to be ...
09Nov 2020
6 Ahrefs Free & Paid Alternatives
If you're looking for an alternative to Ahrefs, you've come to the right place. For SEO reporting tools in general, you can checkout SEO Reporting Dashboard tools. Ahrefs is one of my favourite SEO tools. Having said that, I don't think that it's right for everyone. For example, if you're just starting out as a solopreneur on ...
