Affiliate Dashboard

An important sales channel: Affiliate MarketingMore and more software companies are recognizing the importance of affiliate marketing and having a strong SaaS affiliate dashboard.The affiliate industry has been growing very rapidly and is estimated to be worth over $8 billion by 2022.The growth has been a mixture of different industries including in eCommerce and software ...

Facebook Ads Conversion and Attribution

Photo by Stephen Dawson on UnsplashAre you relying only on Facebook Ads for your reporting?If so, that can be a big mistake.Here's whyTedious But Essential Attribution UnderstandingAttribution is probably not the most exciting topic. But attribution is key to understanding your marketing and scaling efforts when it comes to paid advertising.Facebook uses a last ...

What Max Martin Can Teach You About Marketing

I recently read Evaldo's nice and short book, The 16 Word Sales Letter, and learned in the book that Max Martin has single handedly written 30+ blockbuster pop songs across different genres.They include Baby One More Time, I Kissed A Girl, One More Night, Shake It Off, Can't Feel My Face, and Can't Stop The ...

SaaS SEO Keyword Research

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Tools of the TradeMy favourite go to tools for SEO are SEMRush and Ahrefs. If you're just starting out, you can check out some free options in Ahrefs alternatives.AhrefsDigital Customer JourneyYou can target different stages of the customer journey starting with research and ending with the transaction or money terms.For example, with eCommerce, ...

Facebook Ads and Apple iOS 14

Facebook Newspaper Ad. Source: FacebookThere's a war between Apple and Facebook. This is nothing new -- tech giants battle each other all the time. The expectation is for Apple to win this.This one though will have some major implications for Facebook advertisers.Here are the main points that you need to know:Reporting is going to be ...

6 Ahrefs Free & Paid Alternatives

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If you're looking for an alternative to Ahrefs, you've come to the right place.For SEO reporting tools in general, you can checkout SEO Reporting Dashboard tools.Ahrefs is one of my favourite SEO tools. Having said that, I don't think that it's right for everyone. For example, if you're just starting out as a solopreneur on ...

Google Analytics 4

Google Analytics 4The biggest challenge with Analytics until now has been cross platform view of users.Someone can start their customer journey on the iPhone and then continue on in their MacBook. This, of course, is very common but not easily tracked.With Google Analytics 4 (GA4), you now have the ability to easily get a more ...

Top 3 Supermetrics Alternatives (Paid and Free)

Are you looking for an alternative to use with Supermetrics? If so, here are the best 3 alternatives:SegmetricsDashThisGoogle Data StudioSegmetricsSegmetrics Funnel InsightsYou can get accurate attribution for your marketing efforts and beyond the shorter Facebook & Google Ads attribution window to see what's actually bringing you results.It's common for most advertisers to report over- (usually ...

Why You Should Never Rely on Facebook or Google Ads Data

If you're just starting out then this doesn't really apply.This is only if you're scaling on one of the major platforms.It's in the interest of each of the platforms to attribute more of the sales to them than is actually the case.That's why it's very important that you actually validate the numbers you're seeing in ...