Affiliate Dashboard

An important sales channel: Affiliate MarketingMore and more software companies are recognizing the importance of affiliate marketing and having a strong SaaS affiliate dashboard.The affiliate industry has been growing very rapidly and is estimated to be worth over $8 billion by 2022.The growth has been a mixture of different industries including in eCommerce and software ...

Facebook Ads Conversion and Attribution

Photo by Stephen Dawson on UnsplashAre you relying only on Facebook Ads for your reporting?If so, that can be a big mistake.Here's whyTedious But Essential Attribution UnderstandingAttribution is probably not the most exciting topic. But attribution is key to understanding your marketing and scaling efforts when it comes to paid advertising.Facebook uses a last ...

Google Analytics 4

Google Analytics 4The biggest challenge with Analytics until now has been cross platform view of users.Someone can start their customer journey on the iPhone and then continue on in their MacBook. This, of course, is very common but not easily tracked.With Google Analytics 4 (GA4), you now have the ability to easily get a more ...