Google Analytics 4

Google Analytics 4The biggest challenge with Analytics until now has been cross platform view of users.Someone can start their customer journey on the iPhone and then continue on in their MacBook. This, of course, is very common but not easily tracked.With Google Analytics 4 (GA4), you now have the ability to easily get a more ...

Facebooks Ads & Shopify Tracking Levels

There has been a few changes that have happened recently with Facebook Ads.If you go within Shopify, you can now customize the level of tracking that occurs between Shopify and Facebook:Shopify & Facebook Data IntegrationThe interesting thing here is that by sharing all of the data directly from Shopify with Facebook, Facebook says it can ...

Why You Should Never Rely on Facebook or Google Ads Data

If you're just starting out then this doesn't really apply.This is only if you're scaling on one of the major platforms.It's in the interest of each of the platforms to attribute more of the sales to them than is actually the case.That's why it's very important that you actually validate the numbers you're seeing in ...

Facebook Advertising: Why I Prefer LeadPages Over ClickFunnels

Page Load Speed.When you're spending a ton of money on advertising, any difference in conversion is worth paying attention to.And the page load speed on a shared server like ClickFunnels can kill your conversion.When I use very simple HTML pages as landing pages with Facebook cold traffic, I've seen huge differences in conversion rates. ...

Klaviyo Unique Coupon Code for Shopify

Klaviyo's coupon feature is one of the things that sets Klaviyo apart from its competitors. It's especially nice to have this unique coupon feature for cold Facebook campaigns.Why Use Klaviyo's Coupon Code Feature?You can collect a lot of email addresses, reduce the risk of people abusing the offer (you can exclude specified segments/people from getting ...

Leadpages 2020: Get The Full Review of The Landing Page Software, Leadpages Pricing & Leadpages Alternatives

You can try Leadpages Free for 14 Days.LeadPages Landing Page SoftwareNote: I've also reviewed LeadPages in 2014 and 2017.Let's start with the Leadpages Pricing Plan first.Leadpages Monthly PricingLeadpages Price Table:LeadPages Pricing on a Monthly BasisHow Much Does LeadPages Cost?Leadpages Pricing if you pay monthly is:Standard - $37 per monthPro - $79 per monthAdvanced - $321 ...

Amazon Sponsored Ads PPC Strategy 2020

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Amazon has recently launched a new "Advertising Console" which has replaced the previous Sponsored Ads dashboard.Using Amazon Sponsored Ads is a very important part of the overall Amazon Seller Strategy and it can be a huge boost to sales if done correctly. Part of the reason it's so essential is because it has the effect ...

Sellics Review 2020

Sellics ReviewSellics pitches themselves as an all in one platform but really the most valuable feature for Amazon sellers is its Amazon PPC management feature. If you're looking for an all in one, honestly I think that Helium 10 is the way to go. Keep in mind that Helium doesn't have a PPC manager.When you're ...