Google Analytics 4

Google Analytics 4The biggest challenge with Analytics until now has been cross platform view of users.Someone can start their customer journey on the iPhone and then continue on in their MacBook. This, of course, is very common but not easily tracked.With Google Analytics 4 (GA4), you now have the ability to easily get a more ...

Top 3 Supermetrics Alternatives (Paid and Free)

Are you looking for an alternative to use with Supermetrics? If so, here are the best 3 alternatives:SegmetricsDashThisGoogle Data StudioSegmetricsSegmetrics Funnel InsightsYou can get accurate attribution for your marketing efforts and beyond the shorter Facebook & Google Ads attribution window to see what's actually bringing you results.It's common for most advertisers to report over- (usually ...

Why You Should Never Rely on Facebook or Google Ads Data

If you're just starting out then this doesn't really apply.This is only if you're scaling on one of the major platforms.It's in the interest of each of the platforms to attribute more of the sales to them than is actually the case.That's why it's very important that you actually validate the numbers you're seeing in ...

SegMetrics Review — Essentials You Need To Know in Under 5 Minutes

IntroductionIn this Segmetrics Review, you'll learn to see whether this software fits your needs.If at any point you decide SegMetrics is right for you, I have an SegMetrics 14-day free trial available at this link. If you use my link, you get this free trial, and I get a commission at no extra cost to you. Further, ...

Diversify Your Lead Sources

Do you get all of your leads from the one lead source? For example, I know that some businesses rely on attending exhibitions for 90% of their revenue. Others rely exclusively on Facebook advertising, or joint venture partnerships or mainly on cold emailing.If you're in the position where most of your leads originate from one ...

The Ultimate Google Display Network Guide

The Google Display Network (GDN) for me is probably the single most exciting thing that's happened since search and definitely one of my favourite advertising channel.GDN on the New York TimesMost people don't understand GDN (yet) which is partly why it's still cheap and can be very, very profitable for the one that does understand it. So really, it's ...