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Photo by Stephen Dawson on Unsplash Are you relying only on Facebook Ads for your reporting? If so, that can be a big mistake. Here's why Tedious But Essential Attribution Understanding Attribution is probably not the most exciting topic. But attribution is key to understanding your marketing and scaling efforts when it comes to paid advertising. Facebook uses a last ...
Google Analytics 4 The biggest challenge with Analytics until now has been cross platform view of users. Someone can start their customer journey on the iPhone and then continue on in their MacBook. This, of course, is very common but not easily tracked. With Google Analytics 4 (GA4), you now have the ability to easily get a more ...
Are you looking for an alternative to use with Supermetrics? If so, here are the best 3 alternatives: SegmetricsDashThisGoogle Data Studio 1. Segmetrics Segmetrics Funnel Insights You can get accurate attribution for your marketing efforts and beyond the shorter Facebook & Google Ads attribution window to see what's actually bringing you results. It's common for most advertisers to report over- ...
For very competitive keywords on Google Ads, you'll generally find that the cost per click is very high. In the case of some of the SaaS clients that I've worked with, they've been as high as $75 for just one click! To bring down the cost of acquisition as well as CPC, it's best to have ...
If you're just starting out then this doesn't really apply. This is only if you're scaling on one of the major platforms. It's in the interest of each of the platforms to attribute more of the sales to them than is actually the case. That's why it's very important that you actually validate the numbers you're seeing in ...
Updated: August 3, 2021 Introduction In this Segmetrics Review, you'll learn to see whether this software fits your needs. Segmetrics Dashboard If at any point you decide SegMetrics is right for you, you can a SegMetrics 14-day free trial available at this link. If you use my link, you get this free trial, and I get a commission at no extra ...
Do you get all of your leads from the one lead source? For example, I know that some businesses rely on attending exhibitions for 90% of their revenue. Others rely exclusively on Facebook advertising, or joint venture partnerships or mainly on cold emailing. If you're in the position where most of your leads originate from one ...
The Google Display Network (GDN) for me is probably the single most exciting thing that's happened since search and definitely one of my favourite advertising channel. GDN on the New York Times Most people don't understand GDN (yet) which is partly why it's still cheap and can be very, very profitable for the one that does understand it. So really, it's ...
