Design Money Making Klaviyo Emails

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The most important elements of Klaviyo Emails are: HeaderBody Content with Imagery Call to Action (most important)Social Links or Footer For the header, just having a bit of branding (your logo) is enough. Ideally color should match your branding on the email. Consider your mission and audience. If you're promoting a relatively simple product, there's really no need ...

Klaviyo Shopify Basics 101

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When you open up the Klaviyo Dashboard, it should look something like this: Flow revenues are those attributed to the automated emails whereas the campaign revenues are attributed to one-off campaigns. Klaviyo <-> Shopify One Click Integration The great thing about Klaviyo (more details in this Klaviyo Review) is the one click integration with Shopify. As a result ...

Lifecycle Email Marketing with Klaviyo

Make sure to checkout Klaviyo eCommerce Segmentation. You can learn more about Klaviyo generally in my review here. Custom Email Automation Series If you're doing a ton of Facebook Ad Spend, then the above image might look familiar to you. It follows a very similar sort of cycle -- Top of Funnel, Middle of Funnel and Bottom ...

eCommerce Segmentation: Understanding Your Customers

Klaviyo eCommerce I've written in this Klaviyo Review before about why I think it's the best email marketing solution for Shopify store owners (and probably for WooCommerce too). If you're already using Klaviyo, then this post is for you. Firstly, what is segmentation? Segmentation means using data to sort your addressable audience into groups with common characteristics ...

Improve Your Infusionsoft Deliverability

Have you been noticing your open rates drop? There could be an issue with your deliverability rate. Here are a few things that you can try. Configure Your SPF Records This is an authentication protocol which basically gives Infusionsoft permission to send emails from your domain. You can learn more about it here. The Infusionsoft guide (not very good) to ...

Diversify Your Lead Sources

Do you get all of your leads from the one lead source? For example, I know that some businesses rely on attending exhibitions for 90% of their revenue. Others rely exclusively on Facebook advertising, or joint venture partnerships or mainly on cold emailing. If you're in the position where most of your leads originate from one ...

Adwords and Infusionsoft — Saving Keyword Data

In this article, I'm going to show you how to find profitable keywords using Adwords and Infusionsoft. We'll be installing a lead tracking script on your opt in page so that you will know what keywords brought your PPC leads there. Let's say that you're selling Dog Training information products and you're looking to figure out exactly which ...