I recently read Evaldo’s nice and short book, The 16 Word Sales Letter, and learned in the book that Max Martin has single handedly written 30+ blockbuster pop songs across different genres. They include Baby One More Time, I Kissed A Girl, One More Night, Shake It Off, Can’t Feel My Face, and Can’t Stop […]
What Max Martin Can Teach You About Marketing Read More »
When it comes to the next big thing in email, Hey.com looks very promising. One thing I’m somewhat surprised about is that this innovation hasn’t come out of the Gmail team. I would be curious what the reason for that is. Hey.com seems to actually deliver what Superhuman promises (but doesn’t actually achieve) to process
Hey.com Launch and Apple Troubles Read More »
Shopify has quietly rolled out its own email marketing feature (which can be accessed from within the Shopify platform. This has some concerning ramifications for the future of eCommerce email marketing platforms like Klaviyo and Omnisend. Shopify writes that its email feature “can help to grow your business and build relationships with your customers. Sending
A Transformation, Then Sale of Conversio I was with Conversio from the early days when they were called Receiptful and the CEO was answering the tickets. It’s been exciting to watch them grow and go through changes. They got acquired by Campaign Monitor in August 2019. The CEO had sold a previous start up (WooThemes)
Klaviyo vs Conversio Read More »
I’ve never done graphics design before. I always thought it not within my field of expertise (it always seemed to “artsy” for me) and Adobe Photoshop just seems really intimidating requiring hundreds of hours of training. So for the last 10 years, I’ve always used a specialist graphics designer… until Canva that is. Produce Graphics
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Once you have significant revenues and traffic coming in to your Shopify Store, it’s time to start optimizing for additional improvements. This is especially true if you have just a few flagship products that make the bulk of your revenues. If you rely on a strategy of having a large number of SKUs instead, then
A List of Experiments to Increase Your eCommerce Conversion Rates Read More »
Are you looking for a way to add some urgency to your Klaviyo email campaigns? Here are some options: https://www.sendtric.com/ https://niftyimages.com/ Klaviyo’s help doc Not yet using Klaviyo? You can try them here.
Add a Countdown Timer To Your eCommerce Emails Read More »
ActiveCampaign Pricing Pricing for using ActiveCampaign depends on how many contacts you have, the features you want and whether you’re paying monthly versus annually: ActiveCampaign Overview For your eCommerce business to have a high probability of growing and being successful, your sales and marketing needs to be on point. You need to know each and
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Something which you may not know when you first start selling online is just how big the impact of having a highly optimized checkout page can make. If you’re not sure the reason why your Abandoned Cart rate is high, it can be caused by your current checkout page. This can lead to your website
If you own an eCommerce store and you are not collecting emails, you are literally throwing money in the bin. Email marketing is one of the best performing marketing channels and best of all, it is almost free! By using Privy’s free-forever marketing platform, you can grow your email list, reduce your cart abandonment and