Amazon FBA Businesses Will Become More Valuable

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Fulfilled by AmazonA Boston-based eCommerce group called Thrasio has just raised $750 million to buy up small FBA businesses, raising its total capital raised to almost $2 billion. Thrasio has been buying $1.5 million in FBA revenue per day, according to Joshua Silberstein, their co-founder, in an interview with the FT. There's a lot of ...

Sellics Benchmarker for Amazon PPC Keywords

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Amazon PPC AdsAre you running Amazon Sponsored Ads for your FBA Business?If so, you can now see how you compare with your competition on Amazon PPC with a Free Customized Report from Sellics that's available here now.In the report, you'll see how your ACoS, CPC, CTR, and CVR compares. If you're on top, then you ...

Facebook Ads Conversion and Attribution

Photo by Stephen Dawson on UnsplashAre you relying only on Facebook Ads for your reporting?If so, that can be a big mistake.Here's whyTedious But Essential Attribution UnderstandingAttribution is probably not the most exciting topic. But attribution is key to understanding your marketing and scaling efforts when it comes to paid advertising.Facebook uses a last ...

Facebooks Ads & Shopify Tracking Levels

There has been a few changes that have happened recently with Facebook Ads.If you go within Shopify, you can now customize the level of tracking that occurs between Shopify and Facebook:Shopify & Facebook Data IntegrationThe interesting thing here is that by sharing all of the data directly from Shopify with Facebook, Facebook says it can ...

Ecommerce Store During Uncertain Times

During a period when many brick and mortar stores are forced to stay closed, more businesses are turning to eCommerce as a sales channel to diversify their revenue streams.Photo by Campaign Creators on UnsplashIf you're looking to start selling online, here's how you can get started in 5 easy steps.1. Choose the PlatformOne, you'll need to choose an ...

Amazon Sponsored Ads PPC Strategy 2021

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Amazon PPCAmazon has recently launched a new "Advertising Console" which has replaced the previous Sponsored Ads dashboard.Using Amazon Sponsored Ads is a very important part of the overall Amazon Seller Strategy and it can be a huge boost to sales if done correctly. Part of the reason it's so essential is because it has the ...

Klaviyo vs Conversio

A Transformation, Then Sale of ConversioI was with Conversio from the early days when they were called Receiptful and the CEO was answering the tickets. It's been exciting to watch them grow and go through changes. They got acquired by Campaign Monitor in August 2019. The CEO had sold a previous start up (WooThemes) to ...

Sellics Review 2021

Sellics Review★★★★★Sellics pitches themselves as an all in one platform but really the most valuable feature for Amazon sellers is its Amazon PPC management feature. If you're looking for an all in one, honestly I think that Helium 10 is the way to go. Keep in mind that Helium doesn't have a PPC manager.When you're ...

Post COVID eCommerce General Sales Update

With everyone stuck at home the last two months, it's no surprise that retail sales have suffered and online eCommerce sales have benefited generally (this doesn't apply to all categories like travel for example).Amazon has around 50% marketshare in the US and they've clearly been a beneficiary during this pandemic. I'd say there's a ...

COVID-19 and Amazon Seller Fulfilled Listings

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I wrote yesterday that Amazon will now prioritize and allow only certain products into FBA. This means that more sellers will start looking at the seller fulfilled option to cover any potential FBA inventory shortfall so that they can continue selling.Given the effect the Coronavirus has had on logistics, Amazon is recommending closer contact with ...