FBA

Facebook Ads Conversion and Attribution

Are you relying only on Facebook Ads for your reporting? If so, that can be a big mistake. Here’s why Tedious But Essential Attribution Understanding Attribution is probably not the most exciting topic. But attribution is key to understanding your marketing and scaling efforts when it comes to paid advertising. Facebook uses a last touch …

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Facebooks Ads & Shopify Tracking Levels

There has been a few changes that have happened recently with Facebook Ads. If you go within Shopify, you can now customize the level of tracking that occurs between Shopify and Facebook: The interesting thing here is that by sharing all of the data directly from Shopify with Facebook, Facebook says it can reach even …

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Ecommerce Store During Uncertain Times

During a period when many brick and mortar stores are forced to stay closed, more businesses are turning to eCommerce as a sales channel to diversify their revenue streams. If you’re looking to start selling online, here’s how you can get started in 5 easy steps. 1. Choose the Platform One, you’ll need to choose …

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Post COVID eCommerce General Sales Update

With everyone stuck at home the last two months, it’s no surprise that retail sales have suffered and online eCommerce sales have benefited generally (this doesn’t apply to all categories like travel for example). Amazon has around 50% marketshare in the US and they’ve clearly been a beneficiary during this pandemic. I’d say there’s a …

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