Facebooks Ads & Shopify Tracking Levels

There has been a few changes that have happened recently with Facebook Ads. If you go within Shopify, you can now customize the level of tracking that occurs between Shopify and Facebook: Shopify & Facebook Data Integration The interesting thing here is that by sharing all of the data directly from Shopify with Facebook, Facebook says it can ...

Ecommerce Store During Uncertain Times

During a period when many brick and mortar stores are forced to stay closed, more businesses are turning to eCommerce as a sales channel to diversify their revenue streams. Photo by Campaign Creators on Unsplash If you're looking to start selling online, here's how you can get started in 5 easy steps. 1. Choose the Platform One, you'll need to choose an ...

Amazon Sponsored Ads PPC Strategy 2020

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Amazon has recently launched a new "Advertising Console" which has replaced the previous Sponsored Ads dashboard. Using Amazon Sponsored Ads is a very important part of the overall Amazon Seller Strategy and it can be a huge boost to sales if done correctly. Part of the reason it's so essential is because it has the effect ...

Klaviyo vs Conversio

A Transformation, Then Sale of Conversio I was with Conversio from the early days when they were called Receiptful and the CEO was answering the tickets. It's been exciting to watch them grow and go through changes. They got acquired by Campaign Monitor in August 2019. The CEO had sold a previous start up (WooThemes) to ...

Sellics Review 2020

Sellics Review Sellics pitches themselves as an all in one platform but really the most valuable feature for Amazon sellers is its Amazon PPC management feature. If you're looking for an all in one, honestly I think that Helium 10 is the way to go. Keep in mind that Helium doesn't have a PPC manager. When you're ...

Post COVID eCommerce General Sales Update

With everyone stuck at home the last two months, it's no surprise that retail sales have suffered and online eCommerce sales have benefited generally (this doesn't apply to all categories like travel for example). Amazon has around 50% marketshare in the US and they've clearly been a beneficiary during this pandemic. I'd say there's a ...

COVID-19 and Amazon Seller Fulfilled Listings

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I wrote yesterday that Amazon will now prioritize and allow only certain products into FBA. This means that more sellers will start looking at the seller fulfilled option to cover any potential FBA inventory shortfall so that they can continue selling. Given the effect the Coronavirus has had on logistics, Amazon is recommending closer contact with ...

Amazon’s Latest Update and CoronaVirus

Amazon has announced today that: We are seeing increased online shopping, and as a result some products such as household staples and medical supplies are out of stock. With this in mind, we are temporarily prioritizing household staples, medical supplies, and other high-demand products coming into our fulfillment centers so that we can more quickly receive, ...

What CoronaVirus Means For eCommerce Companies

The Most Important Thing You might think that the most important thing would have been to diversify your supply sources away from China. A lot of companies now, both big and small, are suffering from significant supply disruptions. While it would have been useful during this period to have alternative supply sources, I think the most ...

VidIQ Review

To have a successful eCommerce business means taking advantage of different marketing channels to reduce the risk of relying solely on one channel, which ultimately lead to more sales in the long run anyway. It's surprisingly common to hear about very successful eCommerce businesses (and online businesses generally) that crashed because they never thought to ...