Evaluating Side Hustles

Photo by Jonathan Kemper on UnsplashI'm the kind of person that likes to dive head first into ventures, getting bored of things quickly and then moving on to the next thing. These include blogging, affiliate businesses (paid traffic & SEO for SaaS and eCommerce businesses), eCommerce businesses, digital courses, self-publishing books under various pseudonyms, trading ...

Facebook Ads Conversion and Attribution

Photo by Stephen Dawson on UnsplashAre you relying only on Facebook Ads for your reporting?If so, that can be a big mistake.Here's whyTedious But Essential Attribution UnderstandingAttribution is probably not the most exciting topic. But attribution is key to understanding your marketing and scaling efforts when it comes to paid advertising.Facebook uses a last ...

LinkedIn Learning Reviews: Everything You Need To Know + 3 Essential Courses

Is LinkedIn Learning For You?IntroductionWhat is LinkedIn Learning?LinkedIn Learning is an online educational platform for learning various skills.LinkedIn Learning was originally Lynda: Online Courses, Classes, Training, Tutorials. It then got acquired by LinkedIn and renamed to LinkedIn Learning. LinkedIn then got acquired by Microsoft.LinkedIn has over 16,000 courses in 7 languages with 60+ courses being added weekly. ...

Basic B2B SaaS Marketing with Facebook Advertising

B2B SaaS Marketing Series | Part 1https://youtu.be/p6_hVJEUjOo Don't feel like reading the article? Watch this short summary insteadThere are many channels and ways to reach your customer.My favourite is through Facebook Advertising.Photo by Brian Jones on UnsplashWhy?Scalability with Facebook AdvertisingWith content marketing or Google Search Ads, you're limited to the number of people that are actively looking for a ...

Ecommerce Store During Uncertain Times

During a period when many brick and mortar stores are forced to stay closed, more businesses are turning to eCommerce as a sales channel to diversify their revenue streams.Photo by Campaign Creators on UnsplashIf you're looking to start selling online, here's how you can get started in 5 easy steps.1. Choose the PlatformOne, you'll need to choose an ...

A List of Experiments to Increase Your eCommerce Conversion Rates

Once you have significant revenues and traffic coming in to your Shopify Store, it's time to start optimizing for additional improvements.This is especially true if you have just a few flagship products that make the bulk of your revenues. If you rely on a strategy of having a large number of SKUs instead, then ...

LinkedIn Learning Reviews

During this period where we're all forced to stay at home, LinkedIn Learning seems to be a very popular self-quarantine activity:LinkedIn Learning Traffic SpikeLinkedIn Learning was originally Lynda.com. It then got acquired by LinkedIn and renamed to LinkedIn Learning. LinkedIn then got acquired by Microsoft.In a nutshell, LinkedIn Learning has:A library of over 15,000 courses in 7 ...

What CoronaVirus Means For eCommerce Companies

The Most Important ThingYou might think that the most important thing would have been to diversify your supply sources away from China. A lot of companies now, both big and small, are suffering from significant supply disruptions.While it would have been useful during this period to have alternative supply sources, I think the most ...

The Pros and Cons of Affiliate Marketing

If you're thinking about getting into affiliate marketing, here are some things for you to consider:ProsGreat way to learn how to market products. Affiliate marketing in general is competitive and it's a good way to train yourself in SEO, advertising and marketing generally. Learning this skill will give you an advantage when starting any ...