Perhaps the most significant is that it’s not whether you’re right or wrong that’s important, but how much money you make when you’re right and how much you lose when you’re wrong -- Stanley Druckenmiller I've been obsessed with asymmetric bets and looking for them wherever I can find them. These are bets where you ...
14Apr 2021
Evaluating Side Hustles
Photo by Jonathan Kemper on Unsplash I'm the kind of person that likes to dive head first into ventures, getting bored of things quickly and then moving on to the next thing. These include blogging, affiliate businesses (paid traffic & SEO for SaaS and eCommerce businesses), eCommerce businesses, digital courses, self-publishing books under various pseudonyms, trading ...
17Jan 2021
Facebook Ads Conversion and Attribution
Photo by Stephen Dawson on Unsplash Are you relying only on Facebook Ads for your reporting? If so, that can be a big mistake. Here's why Tedious But Essential Attribution Understanding Attribution is probably not the most exciting topic. But attribution is key to understanding your marketing and scaling efforts when it comes to paid advertising. Facebook uses a last ...
16Sep 2020
Sprizzy Review 2022
Sprizzy for YouTube Videos Update: This review was updated on February 15, 2022. Considering using Sprizzy for your YouTube? Learn in this Sprizzy Review whether it's going to be right for you. Of all the paid channels that I'm using, the one I'm most excited about generally is YouTube. YouTube (both paid and organic) are getting better and ...
11Jun 2020
LinkedIn Learning Reviews: Everything You Need To Know + 3 Essential Courses
Is LinkedIn Learning For You? Introduction What is LinkedIn Learning?LinkedIn Learning is an online educational platform for learning various skills. LinkedIn Learning was originally Lynda: Online Courses, Classes, Training, Tutorials. It then got acquired by LinkedIn and renamed to LinkedIn Learning. LinkedIn then got acquired by Microsoft. LinkedIn has over 16,000 courses in 7 languages with 60+ courses being added weekly. ...
10Jun 2020
Basic B2B SaaS Marketing with Facebook Advertising
B2B SaaS Marketing Series | Part 1 https://youtu.be/p6_hVJEUjOo Don't feel like reading the article? Watch this short summary instead There are many channels and ways to reach your customer. My favourite is through Facebook Advertising. Photo by Brian Jones on Unsplash Why? Scalability with Facebook Advertising With content marketing or Google Search Ads, you're limited to the number of people that are actively looking for a ...
21May 2020
Ecommerce Store During Uncertain Times
During a period when many brick and mortar stores are forced to stay closed, more businesses are turning to eCommerce as a sales channel to diversify their revenue streams. Photo by Campaign Creators on Unsplash If you're looking to start selling online, here's how you can get started in 5 easy steps. 1. Choose the Platform One, you'll need to choose an ...
13Apr 2020
A List of Experiments to Increase Your eCommerce Conversion Rates
Once you have significant revenues and traffic coming in to your Shopify Store, it's time to start optimizing for additional improvements. This is especially true if you have just a few flagship products that make the bulk of your revenues. If you rely on a strategy of having a large number of SKUs instead, then ...
24Mar 2020
LinkedIn Learning Reviews
During this period where we're all forced to stay at home, LinkedIn Learning seems to be a very popular self-quarantine activity: LinkedIn Learning Traffic Spike LinkedIn Learning was originally Lynda.com. It then got acquired by LinkedIn and renamed to LinkedIn Learning. LinkedIn then got acquired by Microsoft. In a nutshell, LinkedIn Learning has: A library of over 15,000 courses in 7 ...
13Mar 2020
What CoronaVirus Means For eCommerce Companies
The Most Important Thing You might think that the most important thing would have been to diversify your supply sources away from China. A lot of companies now, both big and small, are suffering from significant supply disruptions. While it would have been useful during this period to have alternative supply sources, I think the most ...
