Perhaps the most significant is that it’s not whether you’re right or wrong that’s important, but how much money you make when you’re right and how much you lose when you’re wrong — Stanley Druckenmiller I’ve been obsessed with asymmetric bets and looking for them wherever I can find them. These are bets where you …
I’m the kind of person that likes to dive head first into ventures, getting bored of things quickly and then moving on to the next thing. These include blogging, affiliate businesses (paid traffic & SEO for SaaS and eCommerce businesses), eCommerce businesses, digital courses, self-publishing books under various pseudonyms, trading arbitrage situations, and bought 2 …
Are you relying only on Facebook Ads for your reporting? If so, that can be a big mistake. Here’s why Tedious But Essential Attribution Understanding Attribution is probably not the most exciting topic. But attribution is key to understanding your marketing and scaling efforts when it comes to paid advertising. Facebook uses a last touch …
Update: This review was updated on February 15, 2022. Considering using Sprizzy for your YouTube? Learn in this Sprizzy Review whether it’s going to be right for you. Of all the paid channels that I’m using, the one I’m most excited about generally is YouTube. YouTube (both paid and organic) are getting better and better …
Introduction What is LinkedIn Learning? LinkedIn Learning is an online educational platform for learning various skills. LinkedIn Learning was originally Lynda: Online Courses, Classes, Training, Tutorials. It then got acquired by LinkedIn and renamed to LinkedIn Learning. LinkedIn then got acquired by Microsoft. LinkedIn has over 16,000 courses in 7 languages with 60+ courses being added weekly. …
LinkedIn Learning Reviews: Everything You Need To Know + 3 Essential Courses Read More »
B2B SaaS Marketing Series | Part 1 There are many channels and ways to reach your customer. My favourite is through Facebook Advertising. Why? Scalability with Facebook Advertising With content marketing or Google Search Ads, you’re limited to the number of people that are actively looking for a solution. With Facebook, you can reach a …
Basic B2B SaaS Marketing with Facebook Advertising Read More »
During a period when many brick and mortar stores are forced to stay closed, more businesses are turning to eCommerce as a sales channel to diversify their revenue streams. If you’re looking to start selling online, here’s how you can get started in 5 easy steps. 1. Choose the Platform One, you’ll need to choose …
Once you have significant revenues and traffic coming in to your Shopify Store, it’s time to start optimizing for additional improvements. This is especially true if you have just a few flagship products that make the bulk of your revenues. If you rely on a strategy of having a large number of SKUs instead, then …
A List of Experiments to Increase Your eCommerce Conversion Rates Read More »
During this period where we’re all forced to stay at home, LinkedIn Learning seems to be a very popular self-quarantine activity: LinkedIn Learning was originally Lynda.com. It then got acquired by LinkedIn and renamed to LinkedIn Learning. LinkedIn then got acquired by Microsoft. In a nutshell, LinkedIn Learning has: A library of over 15,000 courses in 7 …
The Most Important Thing You might think that the most important thing would have been to diversify your supply sources away from China. A lot of companies now, both big and small, are suffering from significant supply disruptions. While it would have been useful during this period to have alternative supply sources, I think the …