Ecommerce Store During Uncertain Times

During a period when many brick and mortar stores are forced to stay closed, more businesses are turning to eCommerce as a sales channel to diversify their revenue streams. Photo by Campaign Creators on Unsplash If you're looking to start selling online, here's how you can get started in 5 easy steps. 1. Choose the Platform One, you'll need to choose an ...

Shopify Email

Shopify Email Shopify has quietly rolled out its own email marketing feature (which can be accessed from within the Shopify platform. This has some concerning ramifications for the future of eCommerce email marketing platforms like Klaviyo and Omnisend. Shopify writes that its email feature "can help to grow your business and build relationships with your customers. ...

Klaviyo vs Conversio

A Transformation, Then Sale of Conversio I was with Conversio from the early days when they were called Receiptful and the CEO was answering the tickets. It's been exciting to watch them grow and go through changes. They got acquired by Campaign Monitor in August 2019. The CEO had sold a previous start up (WooThemes) to ...

Post COVID eCommerce General Sales Update

With everyone stuck at home the last two months, it's no surprise that retail sales have suffered and online eCommerce sales have benefited generally (this doesn't apply to all categories like travel for example). Amazon has around 50% marketshare in the US and they've clearly been a beneficiary during this pandemic. I'd say there's a ...

A List of Experiments to Increase Your eCommerce Conversion Rates

Once you have significant revenues and traffic coming in to your Shopify Store, it's time to start optimizing for additional improvements. This is especially true if you have just a few flagship products that make the bulk of your revenues. If you rely on a strategy of having a large number of SKUs instead, then ...

What CoronaVirus Means For eCommerce Companies

The Most Important Thing You might think that the most important thing would have been to diversify your supply sources away from China. A lot of companies now, both big and small, are suffering from significant supply disruptions. While it would have been useful during this period to have alternative supply sources, I think the most ...

ActiveCampaign Pricing and Review

ActiveCampaign Pricing Pricing for using ActiveCampaign depends on how many contacts you have, the features you want and whether you're paying monthly versus annually: ActiveCampaign Pricing ActiveCampaign Overview For your eCommerce business to have a high probability of growing and being successful, your sales and marketing needs to be on point. You need to know each and every potential ...

VidIQ Review

To have a successful eCommerce business means taking advantage of different marketing channels to reduce the risk of relying solely on one channel, which ultimately lead to more sales in the long run anyway. It's surprisingly common to hear about very successful eCommerce businesses (and online businesses generally) that crashed because they never thought to ...

EasyShip Reviews

If you have your own eCommerce store where you are shipping products worldwide, you know how painful it is to contact each shipping company, negotiate shipping rates, sign contracts, pay deposits and reconcile invoices for each courier. Further, the error rates are high and fulfillment plays a huge role in customer satisfaction. Running Shopify stores that ...

ThriveCart Review

Something which you may not know when you first start selling online is just how big the impact of having a highly optimized checkout page can make. If you're not sure the reason why your Abandoned Cart rate is high, it can be caused by your current checkout page. This can lead to your website ...