WooCommerce

Facebook Ads Conversion and Attribution

Are you relying only on Facebook Ads for your reporting? If so, that can be a big mistake. Here’s why Tedious But Essential Attribution Understanding Attribution is probably not the most exciting topic. But attribution is key to understanding your marketing and scaling efforts when it comes to paid advertising. Facebook uses a last touch […]

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SegMetrics Review — Essentials You Need To Know in Under 5 Minutes

Updated: August 3, 2021 Introduction In this Segmetrics Review, you’ll learn to see whether this software fits your needs. If at any point you decide SegMetrics is right for you, you can a SegMetrics 14-day free trial available at this link. If you use my link, you get this free trial, and I get a commission at

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Post COVID eCommerce General Sales Update

With everyone stuck at home the last two months, it’s no surprise that retail sales have suffered and online eCommerce sales have benefited generally (this doesn’t apply to all categories like travel for example). Amazon has around 50% marketshare in the US and they’ve clearly been a beneficiary during this pandemic. I’d say there’s a

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A List of Experiments to Increase Your eCommerce Conversion Rates

Once you have significant revenues and traffic coming in to your Shopify Store, it’s time to start optimizing for additional improvements. This is especially true if you have just a few flagship products that make the bulk of your revenues. If you rely on a strategy of having a large number of SKUs instead, then

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What CoronaVirus Means For eCommerce Companies

The Most Important Thing You might think that the most important thing would have been to diversify your supply sources away from China. A lot of companies now, both big and small, are suffering from significant supply disruptions. While it would have been useful during this period to have alternative supply sources, I think the

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ActiveCampaign Pricing and Review

ActiveCampaign Pricing Pricing for using ActiveCampaign depends on how many contacts you have, the features you want and whether you’re paying monthly versus annually: ActiveCampaign Overview For your eCommerce business to have a high probability of growing and being successful, your sales and marketing needs to be on point. You need to know each and

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