Facebook Ads Conversion and Attribution

Photo by Stephen Dawson on UnsplashAre you relying only on Facebook Ads for your reporting?If so, that can be a big mistake.Here's whyTedious But Essential Attribution UnderstandingAttribution is probably not the most exciting topic. But attribution is key to understanding your marketing and scaling efforts when it comes to paid advertising.Facebook uses a last ...

SegMetrics Review — Essentials You Need To Know in Under 5 Minutes

Updated: Jan. 5, 2021IntroductionIn this Segmetrics Review, you'll learn to see whether this software fits your needs.Segmetrics DashboardIf at any point you decide SegMetrics is right for you, I have an SegMetrics 14-day free trial available at this link. If you use my link, you get this free trial, and I get a commission at no extra ...

Ecommerce Store During Uncertain Times

During a period when many brick and mortar stores are forced to stay closed, more businesses are turning to eCommerce as a sales channel to diversify their revenue streams.Photo by Campaign Creators on UnsplashIf you're looking to start selling online, here's how you can get started in 5 easy steps.1. Choose the PlatformOne, you'll need to choose an ...

Shopify Email

Shopify EmailShopify has quietly rolled out its own email marketing feature (which can be accessed from within the Shopify platform. This has some concerning ramifications for the future of eCommerce email marketing platforms like Klaviyo and Omnisend.Shopify writes that its email feature "can help to grow your business and build relationships with your customers. ...

Klaviyo vs Conversio

A Transformation, Then Sale of ConversioI was with Conversio from the early days when they were called Receiptful and the CEO was answering the tickets. It's been exciting to watch them grow and go through changes. They got acquired by Campaign Monitor in August 2019. The CEO had sold a previous start up (WooThemes) to ...

Post COVID eCommerce General Sales Update

With everyone stuck at home the last two months, it's no surprise that retail sales have suffered and online eCommerce sales have benefited generally (this doesn't apply to all categories like travel for example).Amazon has around 50% marketshare in the US and they've clearly been a beneficiary during this pandemic. I'd say there's a ...

A List of Experiments to Increase Your eCommerce Conversion Rates

Once you have significant revenues and traffic coming in to your Shopify Store, it's time to start optimizing for additional improvements.This is especially true if you have just a few flagship products that make the bulk of your revenues. If you rely on a strategy of having a large number of SKUs instead, then ...

What CoronaVirus Means For eCommerce Companies

The Most Important ThingYou might think that the most important thing would have been to diversify your supply sources away from China. A lot of companies now, both big and small, are suffering from significant supply disruptions.While it would have been useful during this period to have alternative supply sources, I think the most ...

ActiveCampaign Pricing and Review

ActiveCampaign PricingPricing for using ActiveCampaign depends on how many contacts you have, the features you want and whether you're paying monthly versus annually:ActiveCampaign PricingActiveCampaign OverviewFor your eCommerce business to have a high probability of growing and being successful, your sales and marketing needs to be on point.You need to know each and every potential ...