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Photo by Stephen Dawson on Unsplash Are you relying only on Facebook Ads for your reporting? If so, that can be a big mistake. Here's why Tedious But Essential Attribution Understanding Attribution is probably not the most exciting topic. But attribution is key to understanding your marketing and scaling efforts when it comes to paid advertising. Facebook uses a last ...
Do you have Google Analytics installed for your Shopify store? If not, then you should do that ASAP. I'm surprised by just how many Shopify stores don't have Analytics installed given the amount of insights that you can glean from GA. If you're just starting out, you can just have it set up and let it accumulate ...
Updated: August 3, 2021 Introduction In this Segmetrics Review, you'll learn to see whether this software fits your needs. Segmetrics Dashboard If at any point you decide SegMetrics is right for you, you can a SegMetrics 14-day free trial available at this link. If you use my link, you get this free trial, and I get a commission at no extra ...
During a period when many brick and mortar stores are forced to stay closed, more businesses are turning to eCommerce as a sales channel to diversify their revenue streams. Photo by Campaign Creators on Unsplash If you're looking to start selling online, here's how you can get started in 5 easy steps. 1. Choose the Platform One, you'll need to choose an ...
Shopify Email Shopify has quietly rolled out its own email marketing feature (which can be accessed from within the Shopify platform. This has some concerning ramifications for the future of eCommerce email marketing platforms like Klaviyo and Omnisend. Shopify writes that its email feature "can help to grow your business and build relationships with your customers. ...
A Transformation, Then Sale of Conversio I was with Conversio from the early days when they were called Receiptful and the CEO was answering the tickets. It's been exciting to watch them grow and go through changes. They got acquired by Campaign Monitor in August 2019. The CEO had sold a previous start up (WooThemes) to ...
With everyone stuck at home the last two months, it's no surprise that retail sales have suffered and online eCommerce sales have benefited generally (this doesn't apply to all categories like travel for example). Amazon has around 50% marketshare in the US and they've clearly been a beneficiary during this pandemic. I'd say there's a ...
Once you have significant revenues and traffic coming in to your Shopify Store, it's time to start optimizing for additional improvements. This is especially true if you have just a few flagship products that make the bulk of your revenues. If you rely on a strategy of having a large number of SKUs instead, then ...
The Most Important Thing You might think that the most important thing would have been to diversify your supply sources away from China. A lot of companies now, both big and small, are suffering from significant supply disruptions. While it would have been useful during this period to have alternative supply sources, I think the most ...
ActiveCampaign Pricing Pricing for using ActiveCampaign depends on how many contacts you have, the features you want and whether you're paying monthly versus annually: ActiveCampaign Pricing ActiveCampaign Overview For your eCommerce business to have a high probability of growing and being successful, your sales and marketing needs to be on point. You need to know each and every potential ...
