Facebook Ads Conversion and Attribution

Photo by Stephen Dawson on UnsplashAre you relying only on Facebook Ads for your reporting?If so, that can be a big mistake.Here's whyTedious But Essential Attribution UnderstandingAttribution is probably not the most exciting topic. But attribution is key to understanding your marketing and scaling efforts when it comes to paid advertising.Facebook uses a last ...

SaaS SEO Keyword Research

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Tools of the TradeMy favourite go to tools for SEO are SEMRush and Ahrefs. If you're just starting out, you can check out some free options in Ahrefs alternatives.AhrefsDigital Customer JourneyYou can target different stages of the customer journey starting with research and ending with the transaction or money terms.For example, with eCommerce, ...

6 Ahrefs Free & Paid Alternatives

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If you're looking for an alternative to Ahrefs, you've come to the right place.For SEO reporting tools in general, you can checkout SEO Reporting Dashboard tools.Ahrefs is one of my favourite SEO tools. Having said that, I don't think that it's right for everyone. For example, if you're just starting out as a solopreneur on ...

Google Analytics 4

Google Analytics 4The biggest challenge with Analytics until now has been cross platform view of users.Someone can start their customer journey on the iPhone and then continue on in their MacBook. This, of course, is very common but not easily tracked.With Google Analytics 4 (GA4), you now have the ability to easily get a more ...

Top 3 Supermetrics Alternatives (Paid and Free)

Are you looking for an alternative to use with Supermetrics? If so, here are the best 3 alternatives:SegmetricsDashThisGoogle Data StudioSegmetricsSegmetrics Funnel InsightsYou can get accurate attribution for your marketing efforts and beyond the shorter Facebook & Google Ads attribution window to see what's actually bringing you results.It's common for most advertisers to report over- (usually ...

Why You Should Never Rely on Facebook or Google Ads Data

If you're just starting out then this doesn't really apply.This is only if you're scaling on one of the major platforms.It's in the interest of each of the platforms to attribute more of the sales to them than is actually the case.That's why it's very important that you actually validate the numbers you're seeing in ...

SegMetrics Review — Essentials You Need To Know in Under 5 Minutes

Updated: Jan. 5, 2021IntroductionIn this Segmetrics Review, you'll learn to see whether this software fits your needs.Segmetrics DashboardIf at any point you decide SegMetrics is right for you, I have an SegMetrics 14-day free trial available at this link. If you use my link, you get this free trial, and I get a commission at no extra ...

Klaviyo Unique Coupon Code for Shopify

Klaviyo's coupon feature is one of the things that sets Klaviyo apart from its competitors. It's especially nice to have this unique coupon feature for cold Facebook campaigns.Why Use Klaviyo's Coupon Code Feature?You can collect a lot of email addresses, reduce the risk of people abusing the offer (you can exclude specified segments/people from getting ...

Need for Speed: WPEngine vs Liquid Web

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BackgroundI decided today that it's time to upgrade my servers. Load times make a significant impact on SEO. If your website loads too slowly (anything above 2 seconds is not good and above 6 seconds is way too slow), the user gets impatient, clicks the back button and this tells Google that you don't provide ...