SEO

Facebook Ads Conversion and Attribution

Are you relying only on Facebook Ads for your reporting? If so, that can be a big mistake. Here’s why Tedious But Essential Attribution Understanding Attribution is probably not the most exciting topic. But attribution is key to understanding your marketing and scaling efforts when it comes to paid advertising. Facebook uses a last touch …

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Top 3 Supermetrics Alternatives (Paid and Free)

Are you looking for an alternative to use with Supermetrics? If so, here are the best 3 alternatives: Segmetrics DashThis Google Data Studio 1. Segmetrics You can get accurate attribution for your marketing efforts and beyond the shorter Facebook & Google Ads attribution window to see what’s actually bringing you results. It’s common for most …

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Why You Should Never Rely on Facebook or Google Ads Data

If you’re just starting out then this doesn’t really apply. This is only if you’re scaling on one of the major platforms. It’s in the interest of each of the platforms to attribute more of the sales to them than is actually the case. That’s why it’s very important that you actually validate the numbers …

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SegMetrics Review — Essentials You Need To Know in Under 5 Minutes

Updated: August 3, 2021 Introduction In this Segmetrics Review, you’ll learn to see whether this software fits your needs. If at any point you decide SegMetrics is right for you, you can a¬†SegMetrics 14-day free trial available at¬†this link. If you use my link, you get this free trial, and I get a commission at …

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Klaviyo Unique Coupon Code for Shopify

Klaviyo’s coupon feature is one of the things that sets Klaviyo apart from its competitors. It’s especially nice to have this unique coupon feature for cold Facebook campaigns. Why Use Klaviyo’s Coupon Code Feature? You can collect a lot of email addresses, reduce the risk of people abusing the offer (you can exclude specified segments/people …

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