Facebook Ads Conversion and Attribution

Photo by Stephen Dawson on UnsplashAre you relying only on Facebook Ads for your reporting?If so, that can be a big mistake.Here's whyTedious But Essential Attribution UnderstandingAttribution is probably not the most exciting topic. But attribution is key to understanding your marketing and scaling efforts when it comes to paid advertising.Facebook uses a last ...

Facebooks Ads & Shopify Tracking Levels

There has been a few changes that have happened recently with Facebook Ads.If you go within Shopify, you can now customize the level of tracking that occurs between Shopify and Facebook:Shopify & Facebook Data IntegrationThe interesting thing here is that by sharing all of the data directly from Shopify with Facebook, Facebook says it can ...

SegMetrics Review — Essentials You Need To Know in Under 5 Minutes

Updated: August 3, 2021IntroductionIn this Segmetrics Review, you'll learn to see whether this software fits your needs.Segmetrics DashboardIf at any point you decide SegMetrics is right for you, you can a SegMetrics 14-day free trial available at this link. If you use my link, you get this free trial, and I get a commission at no extra ...

Klaviyo Unique Coupon Code for Shopify

Klaviyo's coupon feature is one of the things that sets Klaviyo apart from its competitors. It's especially nice to have this unique coupon feature for cold Facebook campaigns.Why Use Klaviyo's Coupon Code Feature?You can collect a lot of email addresses, reduce the risk of people abusing the offer (you can exclude specified segments/people from getting ...

Shopify Email

Shopify EmailShopify has quietly rolled out its own email marketing feature (which can be accessed from within the Shopify platform. This has some concerning ramifications for the future of eCommerce email marketing platforms like Klaviyo and Omnisend.Shopify writes that its email feature "can help to grow your business and build relationships with your customers. ...

Klaviyo vs Conversio

A Transformation, Then Sale of ConversioI was with Conversio from the early days when they were called Receiptful and the CEO was answering the tickets. It's been exciting to watch them grow and go through changes. They got acquired by Campaign Monitor in August 2019. The CEO had sold a previous start up (WooThemes) to ...

Sellics Review 2021

Sellics Review★★★★★Sellics pitches themselves as an all in one platform but really the most valuable feature for Amazon sellers is its Amazon PPC management feature. If you're looking for an all in one, honestly I think that Helium 10 is the way to go. Keep in mind that Helium doesn't have a PPC manager.When you're ...

Post COVID eCommerce General Sales Update

With everyone stuck at home the last two months, it's no surprise that retail sales have suffered and online eCommerce sales have benefited generally (this doesn't apply to all categories like travel for example).Amazon has around 50% marketshare in the US and they've clearly been a beneficiary during this pandemic. I'd say there's a ...

A List of Experiments to Increase Your eCommerce Conversion Rates

Once you have significant revenues and traffic coming in to your Shopify Store, it's time to start optimizing for additional improvements.This is especially true if you have just a few flagship products that make the bulk of your revenues. If you rely on a strategy of having a large number of SKUs instead, then ...