Facebook Ads Conversion and Attribution

Photo by Stephen Dawson on UnsplashAre you relying only on Facebook Ads for your reporting?If so, that can be a big mistake.Here's whyTedious But Essential Attribution UnderstandingAttribution is probably not the most exciting topic. But attribution is key to understanding your marketing and scaling efforts when it comes to paid advertising.Facebook uses a last ...

Google Analytics 4

Google Analytics 4The biggest challenge with Analytics until now has been cross platform view of users.Someone can start their customer journey on the iPhone and then continue on in their MacBook. This, of course, is very common but not easily tracked.With Google Analytics 4 (GA4), you now have the ability to easily get a more ...

Top 3 Supermetrics Alternatives (Paid and Free)

Are you looking for an alternative to use with Supermetrics? If so, here are the best 3 alternatives:SegmetricsDashThisGoogle Data StudioSegmetricsSegmetrics Funnel InsightsYou can get accurate attribution for your marketing efforts and beyond the shorter Facebook & Google Ads attribution window to see what's actually bringing you results.It's common for most advertisers to report over- (usually ...

Why You Should Never Rely on Facebook or Google Ads Data

If you're just starting out then this doesn't really apply.This is only if you're scaling on one of the major platforms.It's in the interest of each of the platforms to attribute more of the sales to them than is actually the case.That's why it's very important that you actually validate the numbers you're seeing in ...

SegMetrics Review — Essentials You Need To Know in Under 5 Minutes

Updated: April 3, 2021IntroductionIn this Segmetrics Review, you'll learn to see whether this software fits your needs.Segmetrics DashboardIf at any point you decide SegMetrics is right for you, you can a SegMetrics 14-day free trial available at this link. If you use my link, you get this free trial, and I get a commission at no extra ...

Klaviyo Unique Coupon Code for Shopify

Klaviyo's coupon feature is one of the things that sets Klaviyo apart from its competitors. It's especially nice to have this unique coupon feature for cold Facebook campaigns.Why Use Klaviyo's Coupon Code Feature?You can collect a lot of email addresses, reduce the risk of people abusing the offer (you can exclude specified segments/people from getting ...

Diversify Your Lead Sources

Do you get all of your leads from the one lead source? For example, I know that some businesses rely on attending exhibitions for 90% of their revenue. Others rely exclusively on Facebook advertising, or joint venture partnerships or mainly on cold emailing.If you're in the position where most of your leads originate from one ...

The Ultimate Google Display Network Guide

The Google Display Network (GDN) for me is probably the single most exciting thing that's happened since search and definitely one of my favourite advertising channel.GDN on the New York TimesMost people don't understand GDN (yet) which is partly why it's still cheap and can be very, very profitable for the one that does understand it. So really, it's ...

Adwords and Infusionsoft — Saving Keyword Data

In this article, I'm going to show you how to find profitable keywords using Adwords and Infusionsoft. We'll be installing a lead tracking script on your opt in page so that you will know what keywords brought your PPC leads there.Let's say that you're selling Dog Training information products and you're looking to figure out exactly which ...