SaaS Marketing

Scaling a B2B SaaS Business and the Different Stages of Growth

I’ve just re-read Ben Horowitz’s excellent book, Hard Thing About Hard Things. One of the things that Ben was talking about is diving the stages that a start up goes through. For example, for a well established company, having more than 3 initiatives per quarter will probably be too much. On the other hand, if …

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Evaluating Side Hustles

I’m the kind of person that likes to dive head first into ventures, getting bored of things quickly and then moving on to the next thing. These include blogging, affiliate businesses (paid traffic & SEO for SaaS and eCommerce businesses), eCommerce businesses, digital courses, self-publishing books under various pseudonyms, trading arbitrage situations, and bought 2 …

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Facebook Ads Conversion and Attribution

Are you relying only on Facebook Ads for your reporting? If so, that can be a big mistake. Here’s why Tedious But Essential Attribution Understanding Attribution is probably not the most exciting topic. But attribution is key to understanding your marketing and scaling efforts when it comes to paid advertising. Facebook uses a last touch …

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Top 3 Supermetrics Alternatives (Paid and Free)

Are you looking for an alternative to use with Supermetrics? If so, here are the best 3 alternatives: Segmetrics DashThis Google Data Studio 1. Segmetrics You can get accurate attribution for your marketing efforts and beyond the shorter Facebook & Google Ads attribution window to see what’s actually bringing you results. It’s common for most …

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