SegMetrics (Exclusive) Black Friday Offer: 30% Off for 3 Months Get This Deal If you’re running any significant digital advertising, then you should seriously considering having an advertising analytics software to understand which ads are responsible for your sales. You can learn more about SegMetrics in my review. NordVPN Black Friday Offer: 68% Off + […]
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SaaS Business Ideas The most important thing when starting a new business is the market. You can have a mediocre kebab stand but if you have a starving crowd, you’re pretty much guaranteed to make money. This is why understanding your customers and their needs is so important. You can have the best software engineers
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I’ve just re-read Ben Horowitz’s excellent book, Hard Thing About Hard Things. One of the things that Ben was talking about is diving the stages that a start up goes through. For example, for a well established company, having more than 3 initiatives per quarter will probably be too much. On the other hand, if
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I’m the kind of person that likes to dive head first into ventures, getting bored of things quickly and then moving on to the next thing. These include blogging, affiliate businesses (paid traffic & SEO for SaaS and eCommerce businesses), eCommerce businesses, digital courses, self-publishing books under various pseudonyms, trading arbitrage situations, and bought 2
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SaaS can be an extremely competitive field, even more so when search volumes are low. For example, some B2B SaaS keywords only have a few hundred searches a month but they’re so valuable that companies are sometimes paying $150+ per click on Google Ads. However, the one consistent thing I’ve found is that there’s almost
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SEMRush announced on Monday that it plans to IPO under the ticker SEMR and will raise $100 million. According to its S-1 statement, SEMRush has $144.2 million in annual revenue with over 67,000 paying customers. Rand Fishkin said recently that SEMRush has gone from 3rd or 4th place in SEO software to a clear number
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Are you relying only on Facebook Ads for your reporting? If so, that can be a big mistake. Here’s why Tedious But Essential Attribution Understanding Attribution is probably not the most exciting topic. But attribution is key to understanding your marketing and scaling efforts when it comes to paid advertising. Facebook uses a last touch
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SegMetrics (Exclusive) Black Friday Offer: 30% Off for 3 Months Get This Deal If you’re running any significant digital advertising, then you should seriously considering having an advertising analytics software to understand which ads are responsible for your sales. You can learn more about SegMetrics in my review. NordVPN Black Friday Offer: 68% Off +
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The biggest challenge with Analytics until now has been cross platform view of users. Someone can start their customer journey on the iPhone and then continue on in their MacBook. This, of course, is very common but not easily tracked. With Google Analytics 4 (GA4), you now have the ability to easily get a more
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Are you looking for an alternative to use with Supermetrics? If so, here are the best 3 alternatives: Segmetrics DashThis Google Data Studio 1. Segmetrics You can get accurate attribution for your marketing efforts and beyond the shorter Facebook & Google Ads attribution window to see what’s actually bringing you results. It’s common for most
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