Facebooks Ads & Shopify Tracking Levels

There has been a few changes that have happened recently with Facebook Ads. If you go within Shopify, you can now customize the level of tracking that occurs between Shopify and Facebook: Shopify & Facebook Data Integration The interesting thing here is that by sharing all of the data directly from Shopify with Facebook, Facebook says it can ...

Why You Should Never Rely on Facebook or Google Ads Data

If you're just starting out then this doesn't really apply. This is only if you're scaling on one of the major platforms. It's in the interest of each of the platforms to attribute more of the sales to them than is actually the case. That's why it's very important that you actually validate the numbers you're seeing in ...

Facebook Advertising: Why I Prefer LeadPages Over ClickFunnels

Page Load Speed. When you're spending a ton of money on advertising, any difference in conversion is worth paying attention to. And the page load speed on a shared server like ClickFunnels can kill your conversion. Spammy Association There's a lot of spammy offers on ClickFunnels and Facebook will index your page and see the ClickFunnels code. As ...

SegMetrics Review — Essentials You Need To Know in Under 5 Minutes

Introduction In this Segmetrics Review, you'll learn to see whether this software fits your needs. If at any point you decide SegMetrics is right for you, I have an SegMetrics 14-day free trial coupon available at this link. If you use my link, you get this free trial, and I get a commission at no extra cost to you. Marketing ...

Basic B2B SaaS Marketing with Facebook Advertising

B2B SaaS Marketing Series | Part 1 https://youtu.be/p6_hVJEUjOo Don't feel like reading the article? Watch this short summary instead There are many channels and ways to reach your customer. My favourite is through Facebook Advertising. Photo by Brian Jones on Unsplash Why? Scalability with Facebook Advertising With content marketing or Google Search Ads, you're limited to the number of people that are actively looking for a ...

Ecommerce Store During Uncertain Times

During a period when many brick and mortar stores are forced to stay closed, more businesses are turning to eCommerce as a sales channel to diversify their revenue streams. Photo by Campaign Creators on Unsplash If you're looking to start selling online, here's how you can get started in 5 easy steps. 1. Choose the Platform One, you'll need to choose an ...

Shopify Email

Shopify Email Shopify has quietly rolled out its own email marketing feature (which can be accessed from within the Shopify platform. This has some concerning ramifications for the future of eCommerce email marketing platforms like Klaviyo and Omnisend. Shopify writes that its email feature "can help to grow your business and build relationships with your customers. ...

Canva For Work: The Complete Canva Pro Review

I've never done graphics design before. I always thought it not within my field of expertise (it always seemed to "artsy" for me) and Adobe Photoshop just seems really intimidating requiring hundreds of hours of training. So for the last 10 years, I've always used a specialist graphics designer... until Canva that is. ★★★★★ Can I Try ...

A List of Experiments to Increase Your eCommerce Conversion Rates

Once you have significant revenues and traffic coming in to your Shopify Store, it's time to start optimizing for additional improvements. This is especially true if you have just a few flagship products that make the bulk of your revenues. If you rely on a strategy of having a large number of SKUs instead, then ...

The Pros and Cons of Affiliate Marketing

If you're thinking about getting into affiliate marketing, here are some things for you to consider: Pros Great way to learn how to market products. Affiliate marketing in general is competitive and it's a good way to train yourself in SEO, advertising and marketing generally. Learning this skill will give you an advantage when starting any ...