Lifecycle Email Marketing with Klaviyo

This is a continuation from Klaviyo eCommerce Segmentation. You can learn more about Klaviyo in my review here. Custom Email Automation Series If you're doing a ton of Facebook Ad Spend, then the above image might look familiar to you. It follows a very similar sort of cycle -- Top of Funnel, Middle of Funnel and Bottom ...

Diversify Your Lead Sources

Do you get all of your leads from the one lead source? For example, I know that some businesses rely on attending exhibitions for 90% of their revenue. Others rely exclusively on Facebook advertising, or joint venture partnerships or mainly on cold emailing. If you're in the position where most of your leads originate from one ...