Perhaps the most significant is that it’s not whether you’re right or wrong that’s important, but how much money you make when you’re right and how much you lose when you’re wrong -- Stanley Druckenmiller I've been obsessed with asymmetric bets and looking for them wherever I can find them. These are bets where you ...
18Jan 2021
Affiliate Dashboard
An important sales channel: Affiliate Marketing More and more software companies are recognizing the importance of affiliate marketing and having a strong SaaS affiliate dashboard. The affiliate industry has been growing very rapidly and is estimated to be worth over $8 billion by 2022. The growth has been a mixture of different industries including in eCommerce and software ...
17Jan 2021
Facebook Ads Conversion and Attribution
Photo by Stephen Dawson on Unsplash Are you relying only on Facebook Ads for your reporting? If so, that can be a big mistake. Here's why Tedious But Essential Attribution Understanding Attribution is probably not the most exciting topic. But attribution is key to understanding your marketing and scaling efforts when it comes to paid advertising. Facebook uses a last ...
03Jan 2021
What Max Martin Can Teach You About Marketing
I recently read Evaldo's nice and short book, The 16 Word Sales Letter, and learned in the book that Max Martin has single handedly written 30+ blockbuster pop songs across different genres. They include Baby One More Time, I Kissed A Girl, One More Night, Shake It Off, Can't Feel My Face, and Can't Stop The ...
22Dec 2020
Facebook Ads and Apple iOS 14
Facebook Newspaper Ad. Source: Facebook There's a war between Apple and Facebook. This is nothing new -- tech giants battle each other all the time. The expectation is for Apple to win this. This one though will have some major implications for Facebook advertisers. Here are the main points that you need to know: Reporting is going to be ...
30Oct 2020
Google Analytics 4
Google Analytics 4 The biggest challenge with Analytics until now has been cross platform view of users. Someone can start their customer journey on the iPhone and then continue on in their MacBook. This, of course, is very common but not easily tracked. With Google Analytics 4 (GA4), you now have the ability to easily get a more ...
30Oct 2020
Top 3 Supermetrics Alternatives (Paid and Free)
Are you looking for an alternative to use with Supermetrics? If so, here are the best 3 alternatives: SegmetricsDashThisGoogle Data Studio 1. Segmetrics Segmetrics Funnel Insights You can get accurate attribution for your marketing efforts and beyond the shorter Facebook & Google Ads attribution window to see what's actually bringing you results. It's common for most advertisers to report over- ...
14Oct 2020
Facebooks Ads & Shopify Tracking Levels
There has been a few changes that have happened recently with Facebook Ads. If you go within Shopify, you can now customize the level of tracking that occurs between Shopify and Facebook: Shopify & Facebook Data Integration The interesting thing here is that by sharing all of the data directly from Shopify with Facebook, Facebook says it can ...
20Sep 2020
Why You Should Never Rely on Facebook or Google Ads Data
If you're just starting out then this doesn't really apply. This is only if you're scaling on one of the major platforms. It's in the interest of each of the platforms to attribute more of the sales to them than is actually the case. That's why it's very important that you actually validate the numbers you're seeing in ...
16Sep 2020
Facebook Advertising: Why I Prefer LeadPages Over ClickFunnels
Page Load Speed. When you're spending a ton of money on advertising, any difference in conversion is worth paying attention to. And the page load speed on a shared server like ClickFunnels can kill your conversion. When I use very simple HTML pages as landing pages with Facebook cold traffic, I've seen huge differences in conversion rates. ...
