SegMetrics Review — Essentials You Need To Know in Under 5 Minutes

Introduction In this Segmetrics Review, you'll learn to see whether this software fits your needs. If at any point you decide SegMetrics is right for you, I have an SegMetrics 14-day free trial coupon available at this link. If you use my link, you get this free trial, and I get a commission at no extra cost to you. Marketing ...

Basic B2B SaaS Marketing with Facebook Advertising

B2B SaaS Marketing Series | Part 1 https://youtu.be/p6_hVJEUjOo Don't feel like reading the article? Watch this short summary instead There are many channels and ways to reach your customer. My favourite is through Facebook Advertising. Photo by Brian Jones on Unsplash Why? Scalability with Facebook Advertising With content marketing or Google Search Ads, you're limited to the number of people that are actively looking for a ...

Ecommerce Store During Uncertain Times

During a period when many brick and mortar stores are forced to stay closed, more businesses are turning to eCommerce as a sales channel to diversify their revenue streams. Photo by Campaign Creators on Unsplash If you're looking to start selling online, here's how you can get started in 5 easy steps. 1. Choose the Platform One, you'll need to choose an ...

Shopify Email

Shopify Email Shopify has quietly rolled out its own email marketing feature (which can be accessed from within the Shopify platform. This has some concerning ramifications for the future of eCommerce email marketing platforms like Klaviyo and Omnisend. Shopify writes that its email feature "can help to grow your business and build relationships with your customers. ...

Canva For Work: The Complete Canva Pro Review

I've never done graphics design before. I always thought it not within my field of expertise (it always seemed to "artsy" for me) and Adobe Photoshop just seems really intimidating requiring hundreds of hours of training. So for the last 10 years, I've always used a specialist graphics designer... until Canva that is. ★★★★★ Can I Try ...

A List of Experiments to Increase Your eCommerce Conversion Rates

Once you have significant revenues and traffic coming in to your Shopify Store, it's time to start optimizing for additional improvements. This is especially true if you have just a few flagship products that make the bulk of your revenues. If you rely on a strategy of having a large number of SKUs instead, then ...

The Pros and Cons of Affiliate Marketing

If you're thinking about getting into affiliate marketing, here are some things for you to consider: Pros Great way to learn how to market products. Affiliate marketing in general is competitive and it's a good way to train yourself in SEO, advertising and marketing generally. Learning this skill will give you an advantage when starting any ...

VidIQ Review

To have a successful eCommerce business means taking advantage of different marketing channels to reduce the risk of relying solely on one channel, which ultimately lead to more sales in the long run anyway. It's surprisingly common to hear about very successful eCommerce businesses (and online businesses generally) that crashed because they never thought to ...

ThriveCart Review

Something which you may not know when you first start selling online is just how big the impact of having a highly optimized checkout page can make. If you're not sure the reason why your Abandoned Cart rate is high, it can be caused by your current checkout page. This can lead to your website ...

Lifecycle Email Marketing with Klaviyo

Make sure to checkout Klaviyo eCommerce Segmentation. You can learn more about Klaviyo generally in my review here. Custom Email Automation Series If you're doing a ton of Facebook Ad Spend, then the above image might look familiar to you. It follows a very similar sort of cycle -- Top of Funnel, Middle of Funnel and Bottom ...