Updated: August 3, 2021 Introduction In this Segmetrics Review, you’ll learn to see whether this software fits your needs. If at any point you decide SegMetrics is right for you, you can a SegMetrics 14-day free trial available at this link. If you use my link, you get this free trial, and I get a commission at […]
SegMetrics Review — Essentials You Need To Know in Under 5 Minutes Read More »
B2B SaaS Marketing Series | Part 1 There are many channels and ways to reach your customer. My favourite is through Facebook Advertising. Why? Scalability with Facebook Advertising With content marketing or Google Search Ads, you’re limited to the number of people that are actively looking for a solution. With Facebook, you can reach a
Basic B2B SaaS Marketing with Facebook Advertising Read More »
During a period when many brick and mortar stores are forced to stay closed, more businesses are turning to eCommerce as a sales channel to diversify their revenue streams. If you’re looking to start selling online, here’s how you can get started in 5 easy steps. 1. Choose the Platform One, you’ll need to choose
Ecommerce Store During Uncertain Times Read More »
Shopify has quietly rolled out its own email marketing feature (which can be accessed from within the Shopify platform. This has some concerning ramifications for the future of eCommerce email marketing platforms like Klaviyo and Omnisend. Shopify writes that its email feature “can help to grow your business and build relationships with your customers. Sending
I’ve never done graphics design before. I always thought it not within my field of expertise (it always seemed to “artsy” for me) and Adobe Photoshop just seems really intimidating requiring hundreds of hours of training. So for the last 10 years, I’ve always used a specialist graphics designer… until Canva that is. Produce Graphics
Canva For Work: The Complete Canva Pro Review Read More »
Once you have significant revenues and traffic coming in to your Shopify Store, it’s time to start optimizing for additional improvements. This is especially true if you have just a few flagship products that make the bulk of your revenues. If you rely on a strategy of having a large number of SKUs instead, then
A List of Experiments to Increase Your eCommerce Conversion Rates Read More »
If you’re thinking about getting into affiliate marketing, here are some things for you to consider: Pros Great way to learn how to market products. Affiliate marketing in general is competitive and it’s a good way to train yourself in SEO, advertising and marketing generally. Learning this skill will give you an advantage when starting
The Pros and Cons of Affiliate Marketing Read More »
Updated: October 6, 2020 VidIQ Introduction YouTube is an explosive growth channel. This is the best time to get started. It’s way easier to grow your YouTube subscriber base than any of the other channels at the moment including Facebook, Google SEO or Instagram. In this VidIQ Review, you’ll learn whether VidIQ is worth it
Ultimate VidIQ Review — 0 to 1000 Subscriber Growth Read More »
Something which you may not know when you first start selling online is just how big the impact of having a highly optimized checkout page can make. If you’re not sure the reason why your Abandoned Cart rate is high, it can be caused by your current checkout page. This can lead to your website
Make sure to checkout Klaviyo eCommerce Segmentation. You can learn more about Klaviyo generally in my review here. If you’re doing a ton of Facebook Ad Spend, then the above image might look familiar to you. It follows a very similar sort of cycle — Top of Funnel, Middle of Funnel and Bottom of Funnel.
Lifecycle Email Marketing with Klaviyo Read More »