2019

Lifecycle Email Marketing with Klaviyo

Make sure to checkout Klaviyo eCommerce Segmentation. You can learn more about Klaviyo generally in my review here. If you’re doing a ton of Facebook Ad Spend, then the above image might look familiar to you. It follows a very similar sort of cycle — Top of Funnel, Middle of Funnel and Bottom of Funnel. […]

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eCommerce Segmentation: Understanding Your Customers

Klaviyo eCommerce I’ve written in this Klaviyo Review before about why I think it’s the best email marketing solution for Shopify store owners (and probably for WooCommerce too). If you’re already using Klaviyo, then this post is for you. Firstly, what is segmentation? Segmentation means using data to sort your addressable audience into groups with

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